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Home/Watches of Switzerland

Watches of Switzerland

Watches of Switzerland is more than a retailer — it’s a destination for horology. From legendary Swiss maisons to modern independents, explore collections, craftsmanship, and the culture behind one of luxury’s most trusted names.

The Latest Watches of Switzerland

Oris propilot calibre 111 ref 01 111 7808 4164 07 8 20 04lc images 5

Oris ProPilot Calibre 111 Winds Up 10 Days of Power Inside a Slimmer Case for $10,400

Br 03 gmt green lum 42 mm - br0393 gn st:srb 11

Bell & Ross’ New BR-03 GMT Is Proper Secret-Agent Equipment

Mb f hm12 guardian watch 2

MB&F’s HM12 the Guardian Is a $500,000 Robot Watch That Stares Back

Parmigiani fleurier carillon tourbillon 30th anniversary 3

Parmigiani Fleurier Unveils Ultra Rare 30th Anniversary Carillon Tourbillon Masterpiece

Sabrina Carpenter smiling while wearing seven Omega watches on her wrist, holding a cigar in a dimly lit room.

All 7 Omega Watches Sabrina Carpenter Wears at Once in the ‘House Tour’ Video

14 Watches of Switzerland Articles Published

Breitling Navitimer watch with black dial and green accents on a wrist, featuring a stainless steel case.

Breitling Returns to F1 with a Titanium Navitimer Made for Aston Martin

Blancpain Villeret Quantième Perpétuel watch with green dial and brown leather strap, set against a dark background.

The Wind Up – Watch News #272

Rolex Oyster Perpetual watch with colourful dial on yellow surface against blue sky background.

Best Watch Releases of Watches & Wonders 2023

Montblanc 1858 Geosphere watch with blue dial and bronze case on gradient background.

The Wind Up – Watch News #237

Man with long hair wearing an IWC Big Pilot watch, sitting indoors with hands clasped.

Style Through the Generations: IWC’s Ageless Big Pilot Takes Flight

Omega Speedmaster Dark Side of the Moon 'Alinghi' watch with black and red details on a textured surface.

The Wind Up – Watch News #145

Watches of Switzerland boutique interior with wooden flooring, display cases, and seating area.

Watches of Switzerland Launches Online Luxury Boutique

Girard-Perregaux watch with silver bracelet on wrist, worn with a navy suit, blossoms in background.

11 Best Watch Shops in Melbourne

Man wearing a gold wristwatch adjusts black shoes, dressed in a green checkered shirt and dark trousers.

12 Best Watch Stores in Sydney

Popular Stories

Toni Collette in a tense scene from the horror film Hereditary, with a shocked expression and dim lighting.

20 Scariest Horror Movies of All Time, According to Science

Daytona winning rolex

Jerry Seinfeld is Putting the First-Ever Daytona-Winning Rolex Daytona Up for Auction

Tattoo artist wearing a cap inks intricate design on a man's forearm in black and white.

40+ Best Tattoo Ideas for Men: Small, Meaningful & Arm Designs

SNEAKERS & SHOES

Nike And Jordan Brand Celebrate 30 Years of ‘Space Jam’ With New Collection

“casionaut” g shock 2500 series

The ‘CasioNaut’ G-Shock 2500 Series Lands With 9 Watches to Choose From

Two men with buzz cuts, one in sunglasses and a casual shirt, the other in a suit, against a gradient background.

HAIRSTYLES & GROOMING

14 Best Buzz Cut and Fade Haircuts for Men: A Barber’s Guide

Longines hydroconquest

The Wind Up: Living With the Longines HydroConquest

Casio g shock 2500 series 10

Leaked Casio G-Shock 2500 Series ‘CasioNaut’: Release Date, Specs & Price

HAIRSTYLES & GROOMING

12 Best Short Haircuts & Hairstyles for Men, According to a Barber

Hdt reborn australia 0004 hdt bathurst event 008

Billionaire Aussie is Creating the ‘Singer of Holdens’ with Reimagined HDT Brand

A model in a grey Glen check double-breasted suit, blue striped shirt and striped tie, leaning on a desk beside a black leather briefcase.

5 Office-Ready Looks From the Mytheresa Professional Edit

A Tommy Hilfiger apparel campaign scene showing men's and women's clothing, shoes and accessories from the seasonal range.

2 Tommy Hilfiger Deals to Shop Now: Save 20% or Up to 60% Off

Zenith defy chronograph usm – timeforart unique piece

Zenith’s New One-Off Watch Comes with Matching Furniture

6 Best Goldfield & Banks Candles Made in France with Australian Botanicals

Forearm with minimalist world map tattoo against white background.

50+ Minimalist Tattoo Ideas That Prove Less Is More

Mido multifort tv big date alebrijes

The Wind Up: Two Distinct Flavours of Mido’s Multifort TV Big Date

A man in a navy suit and blue tie holding a coffee, from the Men's Wearhouse fall campaign

Men’s Wearhouse Fall Style Guide: What to Wear to Work, Weddings and Every Event This Season

A roofer in a Petzl safety harness and Hawaiian shirt climbs a ladder onto a roof carrying gear bags

HEALTH & FITNESS

This Roofer Was Told His Knees Were Finished at 38. At 41 He’s in the Best Shape of His Life

Seiko marinemaster 1968 heritage save the ocean limited edition ref hbf003 images 1

Seiko Goes Mangrove Diving With $5,700 Limited Edition Save the Ocean Deep Green Marinemaster

Iwc pilot's watch chronograph iw378008 images 7

New IWC Olive-Green Pilot’s Chronograph Gives You Two Ways to Wear It

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