Tanqueray Gets a Little Fancy with Blackcurrant Royale

If the taste of juniper doesn’t exactly whet your appetite, don’t throw out gin altogether. Tanquerey has just unveiled a new release that might be a little more palatable. Inspired by the French approach of living life to the fullest, the latest addition to the flavour range, Tanqueray Blackcurrant Royale is best described as a juicy, decadent gin and a gorgeous new choice for gin lovers.

Adrienne Gammie, Diageo’s marketing director for gins, adds, “The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray has always been commended for its taste and quality—and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market. We continue to see a huge trend in customers seeking new formats—especially in the pre-mix category. The new can formats provide convenience to the consumer, while being able to enjoy a high-quality serve at home.”

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