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JAG’s AW23 ‘Rentrayage’ Collection Balances Function and Style


Melbourne-based fashion brand JAG has been promoting the casual Australian lifestyle since 1972. Over the decades, the brand has evolved into one of the foremost fashion brands in Australia by sticking closely to its heritage, that is, classic denim jeans and easy styling basic pieces. For its Autumn/ Winter 23 collection, titled Rentrayage, the brand refreshes itself once again. Best summed up as a balance between function and style, we love the variety of premium shirt jackets, coats, and of course, denim jeans.

RELATED: Venroy Nails the Essentials for Winter 2023 Collection.

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JAG AW23 | Image: Supplied

The collection finds workroom utility pieces such as jackets and pants mixed and matched with classic well-made knits, brushed plaid checks along with bold painterly dye prints. The Rentrayage collection celebrates JAG’s heritage in denim, showcasing timeless and versatile signature fits, cuts and washes from classic mid-rise jeans all the way to relaxed-fit trucker jackets.

What also makes this new Autumn/Winter 2023 collection so special is the conscious effort behind the use of materials. JAG ensures a high percentage of its fibres are either flax-based or organic, while also introducing traceability throughout its supply chain by increasing the visibility of its products and continuing the exploration of circular design principles.

“We’re proud to say that the responsibility journey is a fundamental part of who we are at JAG and what we see for the future of the brand. With this collection, we’re demonstrating our commitment to making positive changes,” said the Head of the JAG Brand, Samantha De Kauwe.

JAG’s Autumn/Winter 2023 Rentrayage collection is available to shop now in-store and online via the link below.

Shop at JAG

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JAG AW23 | Image: Supplied

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JAG AW23 | Image: Supplied

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JAG AW23 | Image: Supplied

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JAG AW23 | Image: Supplied

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