MR PORTER Health in Mind, or H.I.M. sees the online fashion destination launch new monthly content and a fundraising initiative to raise awareness around key issues facing the modern man. The goal is to provide tools and resources for the brand’s customers to help them lead healthier and more confident lives.
MR PORTER Health In Mind launches in two parts: First up, a monthly content series joins the MR PORTER journal, featuring profiles of friendships in fashion that capture life-affirming, funny and touching stories from a selection of industry insiders.
One of the first H.I.M. articles is an interview with Fear of God founders Jerry Lorenzo and Kerby Jean-Raymond, who discuss the importance of their friendship. Jerry and Kerby are the two gents featured above.
Moving forward, the series will include lifestyle features which offer positive examples of individuals and groups of men who embody the things in life that keep us happy. Additionally, MR PORTER Health in Mind will expand with instructional pieces, tips and life hacks from leaders and experts in the mental, physical health and wellness space.
Image – Charlie Davis
In October, MR PORTER is partnering with Movember for a kick-off fundraiser in London with an integrated online and social campaign. There’s currently no word on what the fundraiser will entail, although proceeds will support existing Movember men’s health initiatives and charities throughout the world. Expect to hear more about the fundraiser closer to launch.
“By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside,” said Toby Bateman, Managing Director of Mr Porter.
“MR PORTER Health In Mind is a passion project for us as a business, and we hope that you join us on this journey as we create new content features, events, campaigns and original product.”
The first Health in Mind Journal posts are online now. You can find them linked below.