It is a collaboration that was destined to happen. Seminal fashion label Tommy Hilfiger has joined forces with iconic workwear textile company Pendleton Woolen Mills for a new limited-edition collection that pays homage to the duo’s Americana roots. A heavyweight mesh of contemporary cuts and traditional patterns, the new Tommy Hilfiger x Pendleton collection brings a rugged and earthy sensibility to the prep style category, remarkably managing to do both brands justice.
The unique collaboration sees the classic TH logo splashed across a number of new garments, each adorned with the unmistakable design language of Pendleton. An American classic, the Oregon business has become synonymous with rugged and durable workwear that embraces the local textiles of the area in which it operates. The bright geometric patterns that have headlined the range were originally devised under the advisory of Native American craftsmen to ensure accuracy. In 2023, they have found a new life under the careful watch of a fellow countryman.
From puffer jackets emblazoned with rigid lines and earthy tones to new genderless shirts that hark back to the golden age of workwear, the new collaborative range is an ode to American tradition. Pendleton’s rich double-knit wool provides the perfect warming inner for key pieces, flawlessly embracing the Hilfiger ethos of comfort.
There is also a range of denim products featured in the line, including a full jacket and jeans combo, however, the standout pieces are, unsurprisingly, thick knits. The rich cable knit sweaters and coats are an unbridled example of what Pendleton does best, elevated by a design style that feels innately familiar, and it’s not a coincidence.
While Tommy Hilfiger is perhaps best known for its contemporary street-style collections and connection to the underground music scene, the brand’s foundations are firmly grounded in traditional menswear. In fact, the man behind the label revealed in a 2010 memoir that the original concept for Tommy Hilfiger was a revised take on the American classic style.
“Maybe it’s the small-town boy in me, but I’ve always loved the prep school look, traditional Ivy League, and the clothes that sailors and jocks wear,” he wrote. “I wanted to take these familiar old things and give them a more laid-back attitude, to make them modern and cool.”
In keeping with the American family theme, the new Tommy Hilfiger x Pendleton campaign collection is headlined by a swathe of images featuring Steve and Devon Aoki. The Hollywood A-listers and half-siblings are joined by their family and loved ones in a coming together that feels reminiscent of the collection itself. The latest collaboration collection is available through both brand’s online stores, with pricing starting from AUD$169.
