The automotive industry is trending electric, and the sweet smell of gasoline will one day be a distant memory for petrol heads. Luckily, Ford has created a premium fragrance that should scratch the itch for those craving the scent of traditional engines. Dubbed “Mach-Eau GT”, the company worked with world renowned perfume supplier Olfiction to create the motor aroma.
According to a media statement, Ford said the fragrance was inspired by car interiors, engines and petrol. Featuring benzaldehyde, which is an almond-like scent given off by car interiors, and para-cresol which is key in creating the rubbery scent of tyres. Other ingredients such as blue ginger, lavender, geranium and sandalwood were added to provide “metallic, smoky and further rubbery accents.”
Revealed over the weekend at the Goodwood Festival of Speed, the scent is part of Ford’s ongoing mission to dispel myths around electric cars and convince tradition enthusiasts of their potential. In a Ford-commissioned survey, one in five drivers said the smell of petrol is what they’d miss most when swapping to an electric vehicle, with almost 70% claiming they would miss the smell of petrol to some degree. Petrol also ranked as a more popular scent than both wine and cheese, and almost identically to the smell of new books.
Promoting the new Ford Mustang Mach E-GT, the company’s European Communication’s director Jay Ward spoke of the intention surrounding the fragrance release: “Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up. The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporise too.”
Unfortunately, “Mach Eau GT” is currently unavailable to the public to purchase, but we don’t think it will be long before similar potions start popping up everywhere.