adidas showed a lot of ambition when it came to developing the Alphaedge 4D. The shoe is the result of a lot of research and of a vision of what the future could be. And now the shoe will be more available than ever. “We are excited that we can now increase availability thanks to our innovative new manufacturing process, allowing athletes the world over to feel the future of performance footwear,” states Marco Kormann, the director of adidas’s Future Technology Innovation.
“This is what happens when sport meets Silicon Valley. In the past two years, adidas 4D has gone from a conceptual futurecraft innovation, to a running shoe that has revolutionized the industry, thanks to a data-driven experience that breaks new ground in performance capability and comfort.”
That innovation is centred on the midsole, which features an intricate lattice structure that is printed using light and oxygen through Carbon Digital Light Synthesis technology. The result is a midsole that absorbs pressure from any angle and helps propel the foot forward while also providing support. The outsole relies on over 140 years of Continental tyre technology and research to provide better traction zones for deeper cuts and faster acceleration.
adidas also partnered with Parley to use Ocean Plastic—plastic gathered from beaches and coasts to then be spun into high-performance material. The partnership is changing sports and the world for the better.