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- The world’s leading watch show, Watches and Wonders Geneva, returns April 1 – 7, 2025.
- More than 60 exhibitors will be on display this year.
- Maison BVLGARI makes its official debut at the event, flanked by six new independent brands, including Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger.
- The event organisers have confirmed April 5, 6 and 7 as the days open to the public.
- Tickets for the public days to go on sale on February 11.
Like bees to the honey pot, eagle-eyed watch fans are set to descend upon the picturesque streets of Geneva next year, keen to get a first glimpse of the world’s most impressive timepieces. Watches & Wonders 2025, the industry’s biggest trade show, is officially kicking off from April 1 – April 7, bringing many familiar faces along for the ride.
The event promises to deliver in spades for the budding watch collector with a burning desire to see the latest and greatest from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, and Jaeger-LeCoultre. To make the most of the long-awaited event, we’ve dispelled the key information you need to know. Here is a complete guide to Watches & Wonders Geneva 2025.

What is Watches & Wonders?
Held annually, Watches & Wonders is the largest watchmaking summit in the world. Over the course of one week, brands, representatives, retailers and executives from across the globe gather in one place to discuss the future of the industry and unveil the latest ground-breaking novelties. Previously known as Salon International de la Haute Horlogerie (SIHH), the event was rebranded in 2019, with 2022 marking the first time the event went ahead in person under the new moniker.
Next year, the show will continue to share the same product launches, panel discussions, and keynotes fans have come to know and love. For years, watch brands such as Rolex have used this platform to reveal new models and variations to their existing portfolios while also teasing product innovations currently in the pipeline. According to the organisers, more than 60 maisons and watch manufacturers will be exhibiting their wonders in Geneva, the largest number in the event’s history.

For Watches & Wonders 2025, the hybrid event will see both physical and digital activations play out. Event organisers have confirmed that Touch & Feel sessions will allow attendees to interact with the products, while studios and booths equipped with Visiodome will enable the Maisons to present their new timepieces and jewellery remotely. For those watching along at home, a digital system has been set up through the official Watches & Wonders website and YouTube channel.
Similar to last year’s revamp, the 2025 event will see the general public able to attend the event over a long three-day weekend, from Saturday to Monday inclusive. Press and trade visitors will have access to the Salon throughout the week. In recent years, around six talks and discussion panels have been held each day in the Auditorium, with renowned experts and speakers providing insights on watch trends, explaining what makes a watch valuable, or how to start a vintage watch collection.
What to Expect
As outlined by the event organisers, keynotes from the exhibiting Maisons, panel discussions, CEO speeches, expert opinions and all new product releases will be shared across both Morning and Late shows. These viewing times will give eager watch fans the opportunity to look over the new releases in full detail, broadcast live from the salon and available online and on-demand. While no official runsheet has been unveiled, the event organisers have confirmed that all brands taking part, along with the full program, will be announced at a later date.
The 2025 event does promise to showcase the very best of Geneva, with major watch stores on Rue du Rhône and Rues Basses opening their doors, revealing special designs, ornate pieces and rare watch complications. According to the organisers, each of the participating brands’ boutiques has planned specific activities to welcome visitors and showcase their expertise.
Who is at Watches & Wonders 2025?
With 2025 marking the largest watchmaking summit ever held in Geneva, Watches & Wonders promises to deliver some serious brand power, courtesy of the return of a few favourites. Importantly, the 2025 event will be the first since Chanel, Hermès, and LVMH joined the organisation’s board last June. The announcement saw chairman Jean-Frédéric Dufour’s two-year term come to an end, with the Rolex CEO replaced by Cartier CEO and president, Cyrille Vigneron.
Just two months later, the event organisers officially confirmed the full 2025 Watches & Wonders brand list, announcing more than 60 exhibitors. Maison BVLGARI makes its official debut at the event, flanked by six new independent brands, including Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger, with the total number of exhibitors reaching never-before-seen levels. Here is the full Watches & Wonders 2025 brand list, as confirmed by the event organiser:
- A. Lange & Söhne
- Alpina Watches
- Angelus
- Armin Strom
- Arnold & Son
- ArtyA Watches
- Baume & Mercier
- Bell & Ross
- Bremont
- Bulgari
- Cartier
- Chanel
- Charriol
- Chopard
- Christiaan Van Der Klaauw
- Chronoswiss
- Cyrus Genève
- Czapek & Cie
- Eberhard & Co.
- Ferdinand Berthoud
- Frederique Constant
- Genus
- Gerald Charles
- Grand Seiko
- Grönefeld
- H. Moser & Cie.
- Hautlence
- Hermès
- Hublot
- Hysek
- HYT
- IWC Schaffhausen
- Jaeger‑Lecoultre
- Kross Studio
- Laurent Ferrier
- Louis Moinet
- Meistersinger
- Montblanc
- Nomos Glashütte
- Norqain
- Oris
- Panerai
- Parmigiani Fleurier
- Patek Philippe
- Pequignet
- Piaget
- Raymond Weil
- Ressence
- Roger Dubuis
- Rolex
- Rudis Sylva
- Speake Marin
- TAG Heuer
- Trilobe
- Tudor
- U‐Boat
- Ulysse Nardin
- Vacheron Constantin
- Van Cleef & Arpels
- Zenith
When is Watches & Wonders 2025?
This year, Watches & Wonders 2025 will take place from April 1 to April 7, 2025, in Geneva’s Halles de Palexpo. The event organisers have also confirmed that April 5, 6 and 7 will be the days that are open to the public, with general admission tickets for the public days to go on sale on February 11. The professional Salon is available by invitation only, and the official program outlines a series of impressive and informative discussions. Specifically, the Morning Show and Late Show will kick off every day, providing a live journey through the salon’s highlights. These will include major launches, brand keynotes, panel discussions hosted by industry experts, and exceptional pieces.
As the event kicks off and stunning new novelties are unveiled to the world, we’ll be on hand to cover all the latest and greatest releases. Throughout the week, we’ll be showcasing the best watches and major announcements from the long-awaited event, which you can keep track of here. For the time being, however, sit back and enjoy the best watchmaking has to offer.
Premium Package
For the general public, 2025 marks the arrival of a new ‘Premium Package’ offering. Designed to represent the ultimate V.I.P. experience, the enhanced ticket offers guests access to a range of exclusive services and = events across the open days. Available from February 11th 2025, the Premium Package includes:
- One-day access to the Salon
- Free dedicated parking
- Priority access to cloakroom and through security
- Dedicated accreditation desk for VIP wristband collection
- VIP Lounge for welcome coffee, lunch, rest area and meeting point for guided group tours
- Priority booking for exclusive product presentations
- Special gift
The one-day Premium Package ticket is available on either Saturday, Sunday or Monday and is priced at CHF 550 (AUD$970). A standard one-day ticket on Saturday or Sunday is priced at CHF 70 (AUD$125) for a normal rate, CHF 40 (AUD$70) for a young ticket and CHF 60 (AUD$105) for a senior ticket. Monday rates drop slightly, with a normal rate priced from CHF 50 (AUD$88), CHF 30 (AUD$55) for a young ticket and CHF 40 (AUD$70) for a senior ticket

Watches & Wonders 2025 FAQs
Watches & Wonders Geneva 2025 will be held from April 1 to April 7 in Geneva, Switzerland.
At Watches & Wonders 2025, several of the world’s biggest and most iconic watchmakers will debut novelties and give a series of keynote presentations about the industry. This year’s event will see presentations from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Patek Philippe, and many more.