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Watches & Wonders 2024: A Complete Guide to the Watch Trade Show

Like bees to the honey pot, eagle-eyed watch fans are set to descend upon the picturesque streets of Geneva next year, keen to get a first glimpse of the world’s most impressive timepieces. Watches & Wonders 2024, the industry’s biggest trade show, is officially kicking off from April 9 – April 15, bringing a host of familiar faces along for the ride. The full-scale in-person presentations of 2023 were a welcome return after a spate of predominantly online activity, and this year will be no different. 

For the budding watch collector with a burning desire to see the latest and greatest from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen and Jaeger-LeCoultre, the event promises to deliver in spades. To make the most of the long-awaited event, we’ve dispelled the key information you need to know. Here is a complete guide to Watches & Wonders Geneva 2024.

2 watches wonders 2022 complete guide
Image: Watches & Wonders

What is Watches & Wonders?

Held annually, Watches & Wonders is the largest watchmaking summit in the world. Over the course of one week, brands, representatives, retailers and executives from across the globe gather in one place to discuss the future of the industry and unveil the latest ground-breaking novelties. Previously known as Salon International de la Haute Horlogerie (SIHH), the event was rebranded in 2019, with 2022 marking the first time the event went ahead in person under the new moniker.

Next year, the show will be continuing to share the same product launches, panel discussions and keynotes fans have come to know and love. For years, watch brands such as Rolex have used this platform to reveal new models and variations to their existing portfolios, while also teasing product innovations currently in the pipeline. According to the organisers, nearly 50 Maisons and watch manufacturers will be exhibiting their wonders in Geneva, the largest number in the event’s history.

Watches wonders 2022 complete guide
Image: Watches & Wonders

For Watches & Wonders 2024, the hybrid event will see both physical and digital activations play out. Event organisers have confirmed that Touch & Feel sessions will allow attendees to interact with the products, while studios and booths equipped with Visiodome will enable the Maisons to present their new timepieces and jewellery remotely. For those watching along at home, a digital system has been set up through the official Watches & Wonders website and YouTube channel.

In a change from previous years, the 2024 event will see the general public able to attend the event over a long three-day weekend, from Saturday to Monday inclusive. Press and trade visitors will have access to the Salon throughout the week. In recent years, around six talks and discussion panels have been held each day in the Auditorium, with renowned experts and speakers providing insights on watch trends, explaining what makes a watch valuable, or how to start a vintage watch collection.

What to Expect

As outlined by the event organisers, keynotes from the exhibiting Maisons, panel discussions, CEO speeches, expert opinions and all new product releases will be shared across both Morning and Late shows. These viewing times will give eager watch fans the opportunity to look over the new releases in full detail, broadcast live from the salon and available online and on-demand. While no official runsheet has been unveiled, the event organisers have confirmed that all brands taking part, along with the full program, will be announced at a later date.

The 2024 event does promise to showcase the very best of Geneva, with major watch stores on Rue du Rhône and Rues Basses opening their doors, revealing special designs, ornate pieces and rare watch complications. According to the organisers, each of the participating brands’ boutiques has planned specific activities to welcome visitors and showcase their expertise.

Who is at Watches & Wonders 2024?

With 2024 marking the largest watchmaking summit ever held in Geneva, Watches & Wonders promises to deliver some serious brand power, courtesy of the return of a few favourites. At this stage, the exhibitors have yet to be revealed, however, in previous years, the event has been a proverbial ‘who’s who’ of the industry. just last year, iconic watchmaker Patek Philippe returned to the lineup, alongside affordable favourite Frederique Constant. Here is a list of exhibitors who showcased product at last years’ event:

  • A. Lange & Söhne
  • Alpina Watches
  • Angelus
  • Arnold & Son
  • Baume & Mercier
  • Beauregard
  • Bell & Ross
  • Cartier
  • Chanel
  • Charles Zuber
  • Charriol
  • Chopard
  • Chronoswiss
  • Cyrus Genève
  • Czapek & Cie
  • Ferdinand Berthoud
  • Frederique Constant
  • Grand Seiko
  • Gronefeld
  • Hautlence
  • Hermès
  • Hublot
  • Hysek
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Laurent Ferrier
  • Louis Moinet
  • Montblanc
  • Oris
  • Panerai
  • Parmigiani Fleurier
  • Patek Philippe
  • Pequignet
  • Piaget
  • Rebellion Timepieces
  • Ressence
  • Roger Dubuis
  • Rolex
  • Rudis Sylva
  • Speake-Marin
  • TAG Heuer
  • Trilobe
  • Tudor
  • U-Boat
  • Ulysse Nardin
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Zenith

When is Watches & Wonders 2024?

This year, Watches & Wonders 2024 will take place from April 9 – April 15 2024 in Geneva’s Halles de Palexpo. The professional Salon is available by invitation only, with the official program outlining a series of impressive and informative discussions. Specifically, the Morning Show and Late Show will kick off every day, providing on a live journey through the highlights of the Salon. These will include major launches, brand keynotes, panel discussions hosted by industry experts, and exceptional pieces.

As the event kicks off and stunning new novelties are unveiled to the world, we’ll be on hand to cover all the latest and greatest releases. Throughout the week, we’ll be showcasing the best watches and major announcements from the long-awaited event, which you can keep track of here. For the time being, however, sit back and enjoy the best watchmaking has to offer.

5 watches wonders 2022 complete guide
Image: Watches & Wonders

Watches & Wonders 2024 FAQs

When is Watches & Wonders 2024?

Watches & Wonders 2024, the industry's biggest trade show, is officially kicking off from April 9 to April 15 and will be held in Geneva, Switzerland.

Who is at Watches & Wonders 2024?

At Watches & Wonders 2024, a number of the world's biggest and most iconic watchmakers will be debuting novelties, alongside giving a series of keynotes presentations about the industry. This year's event will see presentations from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Patek Philippe and many more.