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Uncle Dan Murphy Just Launched a Wine Subscription to Up Your Grape Game


Wine lovers appreciate the excitement of trying something new. There are few better feelings than opening a new bottle from a region, varietal, or producer that you’ve never tried before and exploration is truly the key to finding a wine subscription that works for you. Uncle Dan knows that, and that’s why he’s launching a new wine subscription service that’s positioned to break down the barriers of wine with unique and expertly curated offerings under the name, Dan Picked. With prices starting from just $99 it’s looking like one of the best and most affordable wine subscriptions in Australia.

Related: Where will Dan Murphy’s wine subscription rank on our list of the best? Check it out.

Dan murphys wine subcription on doorstep 1
Image: Dan Murphy’s

What is Dan Picked?

Frequency: every 2 months
Bottles included: six bottles (one wildcard).
Chosen by: Dan Murphy’s wine team.
Tasting notes: Included
Price: $99-159 AUD w/ free shipping.

Buy it here

Convenience is key and in the last two years, there’s been a shift towards subscription services that take some of the guesswork out of things by asking industry experts.

“What we have seen in the last two years is that Australian consumers expect more convenience than ever, which is why we have created Dan Picked; to provide a service that is as seamless and smooth as the wines curated in each box,” said Dan Murphy’s Managing Director Alex Freudmann.

How Often Does it Come?

This is the basis for Dan Picked, the new wine subscription service offering Aussies the chance to explore handpicked bottles by Dan Murphy’s wine team and delivered every 2 months.

How Much Does it Cost?

Inside each box, you’ll receive six bottles with one of them being a ‘wildcard’ designed to extend your wine palette beyond the traditional shiraz and savvy b. Tasting notes on each wine will be included in the box alongside free shipping Australia wide. Prices start from a very reasonable $99 AUD, and for those who look to extend things into the luxury bracket, there’s a $159 AUD option alongside a middle $129 AUD offering too.

What Sets Dan Picked Apart?

We’re yet to try the new wine subscription service, however, Dan Murphy’s own Alex Freudmann says.

“What sets Dan Picked apart from other subscription services is the Dan Murphy’s wine team. With 70 years of experience, they uniquely marry an understanding of the Aussie palate with relationships with wine producers across Australia and around the world. For Dan Picked, they’re hand-selecting from a library of thousands of wonderful wines and bringing them to customers more conveniently than ever before.”

If the affordable price isn’t enough of an incentive, subscribers who sign up today will receive a $30 in-store voucher for Dan Murphy’s as well as a unique bonus welcome gift with their first order. Check out the link below to subscribe now.

Buy it here

Dan murphys wine subcription 1
Image: Dan Murphy’s

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