Those proud whisky aficionados among us will attest that indulging in their favourite liquid pastime has always been fashionable Especially when it comes to the world’s most awarded single malt Scotch whisky makers: Glenfiddich. Of course, this is a view rarely shared by the naysayers out there. However, sigh no more friends, because the “full-proof” is finally in the pudding. Yes – we now have that much sought-after evidence to back up those “contemptible” claims. That’s right – Glenfiddich has put the HIP back in the hip flask.
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Image: Glenfiddich
This week the proud traditionalists at Glenfiddich announced they’ve gone all progressive on us with their latest blend involving the cutting-edge Australian fashion and art worlds – a mixture that has set tongues wagging and, mouths watering, all over town. Want to know more? Well, in the words of Pulp Fiction’s Vincent Vega, it breaks down like this.
With Australian fashion week just around the corner, Glenfiddich is celebrating by launching an exclusive Grand Cru drop in collaboration with esteemed Aussie designer, Jordan Dalah. Australia’s designer of the moment, Dalah brings his innovative eye and master craftsmanship to perfectly compliment Glenfiddich’s acclaimed Grand Cru. And, what better way to toast, than by kicking back by the catwalk with your missus, admiring the fine frenzy of Fashion Week.
“As a designer, Glenfiddich allowed me the creative freedom to put my stamp on Grand Cru,” Dalah said. “With this campaign and pack, I’ve been able to recreate Grand Cru’s tone, look and feel as I see it while the wonderful liquid remains unchanged, full of rich flavours. Glenfiddich recognised and encouraged my passion for pushing boundaries with colour and materials, and what we’ve created together has the same level of creativity and craftsmanship as my clothing. This is a piece of art collectors can treasure forever.”
Image: Glenfiddich
What’s more, the limited box set comes with a special signed print keepsake as well as a set of six impressive Grand Cry crystal coupettes. Prices start at $2,199.00 per set. But don’t mess around as orders are by ballot, so register your interest online.
“Handing over creative reins to a trailblazer like Jordan Dalahmay be unusual for other whisky brands, but not for Glenfiddich,” Glenfiddich Brand Ambassador Ross Blainey said. “Genuine collaboration starts with shared values and finishes with the idea that neither of you would have delivered alone. For Glenfiddich and Jordan, it’s about pushing the boundaries, being thought-provoking and asking “where next?”. Jordan pushes boundaries in fashion and fabric, creating garments as no one else has seen. Heis a genuine leader with an incredible imagination and unique designs. The campaign and the pack, which are a work of art themselves, are a taste of what is to come from our partnership as we raise our glass and celebrate the start of a new year.”
While the Jordan Dalah collaboration marks an impressive release, the amazing collaborations don’t stop there. This week Glenfiddich teamed up with another of Australia’s finest artists in Jordan Gogos to create a whisky bar experience like no other as part of the annual Melbourne Art Fair. Gogos’s endlessly innovative and immersive pop-up bar, come art installation, is a must-see for all whisky and art lovers alike. The acclaimed multidisciplinary artist showcases his famously inventive technicolour hand-print designs to reimagine Glenfiddich’s iconic valley of the deer badge.
Image: Glenfiddich
Best of all, according to our spies on the ground, this remarkable display is the first of many Glenfiddich have scheduled with Gogos throughout 2022. Like you, we can’t wait to see more. The Glenfiddich Jordan Gogos Bar will be open to the public until Sunday, so get along whilst you can.
For those yet to discover the best dram from the valley, the Glenfiddich range includes Glenfiddich 12-Year-Old, Glenfiddich 15-Year-Old, Glenfiddich 18-Year-Old, Glenfiddich Gran Reserva 21-Year-Old, Glenfiddich Grand Cru 23-Year-Old, Glenfiddich Grande Couronne 26-Year-Old, Glenfiddich Experimental Series IPA, Project XX (pronounced Project Twenty) and Fire & Cane. Grab a bottle for the home bar today. You won’t regret it.
Image: Glenfiddich
Image: Glenfiddich
Image: Glenfiddich
Image: Glenfiddich
