Get ready to restock your beer wall with only one trip to the store. Pabst Blue Ribbon has released a multipack that doesn’t hold a 12-pack—it holds a 99-pack. That’s right, in one seven-foot-long box you’ll get 99 cans of regular Pabst Blue Ribbon and the low-calorie Easy and Extra.
Pabst calls the slab a “family pack,” and it’s being offered as a limited edition case. Not only is it limited in the amount of time that it is available, it’s also limited to where it is available. The first sighting of the 99-can case was in a store in Minnesota, reported the Des Moines Register. Images of the giant case—it takes at least two people to carry it—starting lighting up the internet. In response to the repeated questions of where these family packs can be found, Pabst shared that they will be found in locations in Arkansas, California, Colorado, Florida, Iowa, Massachusetts, Michigan, Montana, Minnesota, New York, Pennsylvania, South Carolina, Texas, Virginia, and Wisconsin.
Aside from being a great stocking stuffer (OK, not literally, unless you have a giant stocking), the pack is more than just a publicity stunt. According to Pabst, it’s actually a nod to the originator of the 99-pack, Austin Beer Works. The Texas distiller came out with a 99-pack in 2014, and they took a little bit of an exception to Pabst “stealing” their idea. In fact, in their words they were “99% pissed off.” All they really wanted was “some recognition for originating the idea and for our hometown to benefit from someone else using it.” Pabst stepped up and gave Austin Beer Works what they wanted. That recognition will also come with a donation of $9,999.99 to the Central Texas Food Bank.
According to Pabst, the price on the packs is up to the individual retailers. The pack found in Minnesota was priced at $59.99, or about $0.60 per can. Needless to say, it sold out in less than 24 hours. The 99-can pack is only available until supplies run out, so if you’re in one of the 15 states where it is available, you might want to get moving.
General FAQ
The PBR 99-Pack costs $175.
Pabst is best known for their Pabst Blue Ribbon, but they also make Jacob Best, Ballantine, Schiltz, Blatz, Old Milwaukee, Colt 45 and St Ides.
