Heinz Goes High-End Gourmet with Ketchup Caviar

Heinz Ketchup goes with just about everything, and just to prove that’s the truth, Heinz has created a new format for the delicious flavour—Ketchup Caviar. The classic tomato-based condiment is pairing with the classic high-end food…sort of.

The “caviar” in the sauce isn’t actually unfertilized salt-cured fish eggs. Rather, they’re tiny spheres of ketchup. A spokesman for the Heinz company explained, “Each jar of Heinz Ketchup Caviar contains exquisite, delicious tasting pearls of Heinz Tomato Ketchup that are sure to elevate your Valentine’s Day meal into a fine dining experience.

Heinz Ketchup Caviar tub

Heinz partnered with caviar specialists Jens Moller Products ApS to put care, love, and passion into making Ketchup Caviar, which is made with the ingredients and the process essential for creating caviar pearl consistency. Ketchup Caviar is an innovation specially designed for ketchup lovers, giving you the delicious taste of Heinz Tomato Ketchup in each pearl.

Every Heinz product is unique, so while Ketchup Caviar is not made in the exact same way as Heinz Tomato Ketchup, its taste and texture have been inspired by the thick and rich taste of Heinz Tomato Ketchup.”

As a part of a Valentine’s Day marketing campaign, Heinz opened up sweepstakes via Twitter that allowed entrants to vie for one of the only 150 jars of the imaginative caviar.

The sweepstakes have since closed, so you may not have the chance to woo your significant other with Ketchup Caviar, but at least you’ll still be able to get ketchup with your fries.

Check it out