When the Beyond burger was first announced back in 2013, vegetarians the world over rejoiced, hailing the fact that a meat-free burger pattie could still be tasty, and not fall apart at the sight of a bite.
Now, the groundbreaking meat substitute has come to one of Australia’s favourite outlets, Ribs & Burgers, offered up in two new burgers which cater to those who want to swap out their legendary beef patties for a plant-based substitute that doesn’t taste like cardboard.
From March 11, diners will be able to order Ribs & Burgers’ “Beyond Old School Cheese” and “Beyond Original” burgers, which use the very same sauces and ingredients from their famous “Old Scool Cheese” and “Original” burgers, but replaces the beef patty with the 100% plant-based patties from US food tech company Beyond Meat.
The Beyond Burger Patty contains 20 grams of plant-based protein, is made from peas, and even “bleeds” just like the real thing. It’s still cooked the proper way: on the flame grill, though health-conscious burger lovers will be pleased to learn that it contains zero cholesterol.
“The collaboration with Beyond Meat is a brilliant example of food and flavour innovation – it has replicated the taste and texture of meat, but is 100% plant based,” says Ribs & Burgers Food Manager, Etienne Lubbe.
“At the same time, by its nature, The Beyond Burger is a healthy choice and a world food trend that we proud to be at the forefront of.”
The Beyond Burger is the world’s only burger that looks, cooks, and tastes like ground beef from cows, but is made entirely from plants. It’s even produced without the use of GMOs, soy, or gluten, and packs more protein and iron than beef, but with less saturated and total fat.
“Whilst the ‘Ribs & Burgers beyond’ menu has been designed in response to the worldwide trend towards plant-based diets, the flavour combination and texture ensures it will appeal to even the most dedicated meat lover,” continued Lubbe.
Based in Los Angeles, California, Beyond Meat is a privately held company with a mission of building meat directly from plants and since its inception in 2009, has taken the world by storm, attracting investors including Bill Gates, Leonardo DiCaprio, Twitter co- founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods, amongst others.
The Beyond range of plant-based burgers will be available at all Ribs & Burgers outlets nationwide from the 11th of March.