Making its debut during the test match between France and New Zealand over the weekend, Louis Vuitton revealed the Official Trophy Case for Rugby World Cup France 2023. The case is another landmark in the fashion house’s long history of creating bespoke travel cases for the world’s most iconic trophies, including FIFA World CupTM, NBA Larry O’Brien Trophy, League of Legends, Formula 1’s Grand Prix de Monaco, Davis Cup, Roland Garros, and America’s Cup.
Image: Louis Vuitton
The new boujee vessel was handcrafted by experienced artisans in Louis Vuitton’s historic workshops in Asnières, just outside Paris. The exterior is covered in the legendary Louis Vuitton Monogram canvas, with two front panels with a V – for Victory and Vuitton – painted in blue, white and red to reflect the tournaments colours. On the side are painted the Roman numerals XV, representing the 15 players in each team. The exterior is finished with lozine trimming and identical brass corner protectors, lock and clasps that have been used on the brand’s trunks since the 1860s. For the first time in the trophy trunk collection, the case is lined with rich Louis Vuitton leather, in the same Pantone blue colour as the V decoration. Finally, they’ve added another bespoke element with a clear Rugby World Cup France 2023 event mark visible on the interior of the lid.
Image: Louis Vuitton
“With this new official Trophy Travel Case, Louis Vuitton is proud to continue its commitment with rugby, highlighting its 160-year tradition of creating remarkable trunks for the most prestigious trophies in the world,” says Michael Burke, Louis Vuitton Chairman and CEO. “It is a great opportunity to bring our savoir-faire to one of the world’s greatest sporting events, and once again to prove that ‘Victory Travels in Louis Vuitton’.”
“Rugby World Cup France 2023 will showcase to the world all that France has to offer,” says Claude Atcher, France 2023 CEO “This Official Travel Case is a wonderful representation of Louis Vuitton’s unique expertise and craftsmanship. We are honoured that it will hold the Webb Ellis Cup from now until the end of the tournament in 2023.”
The Maison worked closely with the top brass of France 2023 to create this designer trophy case. It marks a new chapter in their partnership with the Rugby World Cup following Louis Vuitton first creating a case for the tournament in 2015.
Image: Louis Vuitton
Image: Louis Vuitton
Image: Louis Vuitton
