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Bowers & Wilkins Launches James Bond-Inspired Px8 007 Edition Headphones
While it’s hard to imagine James Bond tuning out the world around him by donning a set wireless, noise-cancelling headphones – that’s just begging for an enemy agent to get the drop on you – if he were to do so we think it’s safe to say he‘d go with Bowers & Wilkins. British to its core and perfectly aligned with Bond’s taste for the finer things, it just makes too much sense. Now, any and all doubt as to Bond’s audio brand of choice can be thrown out the window as Bowers & Wilkins has teamed up with the James Bond franchise to create the bespoke (and very premium) Px8 007 Edition headphones, celebrating the 60th anniversary of Bond’s cinematic debut in Dr. No.
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Connery’s midnight blue tux provided inspiration. | Image: Bowers & Wilkins
Specially created to match the midnight blue tuxedo Bond donned for that landmark piece of cinema, the 007 Edition of Bowers & Wilkins’ Px8 headphones are a strikingly refined piece of audio kit. As elegant as the super spy himself – we are talking about Connery here, rather than his successors, after all – these very special Px8 cans deliver all the high-performance wireless sound Bond would expect from Bowers & Wilkins, wrapped in an understated nod to one of his most iconic moments.
While all this might seem like little more than Bowers & Wilkins jumping on the Bond bandwagon, the brand’s connection to the franchise actually runs quite a bit deeper. Due to its 40-year relationship with the world-famous Abbey Road Studios, Bowers & Wilkins’ flagship 800 Series loudspeakers have been used to monitor the recording of countless film scores there, including the Daniel Craig Bond outings Skyfall and Spectre. Plus, to further celebrate Bond’s 60 years on celluloid, engineers at Abbey Road Studios used Bowers & Wilkins loudspeakers in the creation of Bond 25, a new album that collects the themes from all 25 of the official Bond movies – from Dr. No to No Time to Die – using new arrangements as performed by the Royal Philharmonic Orchestra in Abbey Road Studio One.
Image: Bowers & Wilkins
According to Giles Pocock, Bowers & Wilkins’ vice president of brand marketing, Bowers & Wilkins will help the music of Bond continue its crucial role in the franchise’s success: “We are immensely proud of our long-standing relationship with the James Bond franchise. Our new partnership gives us the perfect opportunity to highlight the close connection we’ve had with some of the iconic music of 007 over the years. Together, we will continue to celebrate the instrumental role that music plays in this global cultural phenomenon.”
While the standard Px8 headphones were already at the premium end of the wireless, noise-cancelling headphone market with an asking price of AUD$1,149, you’re going to have to fork over a little more if you want that Bond touch: the new Px8 007 Edition will be available from select retailers from October 19th for AUD$1,299. To check out the full Bowers & Wilkins range, click the link below.
Image: Bowers & Wilkins
Rob Edwards
Rob Edwards is Man of Many’s Branded Content Writer. As a former editor of consumer technology and lifestyle publications like T3, Official Nintendo Magazine, Official Windows Magazine, and TechRadar, Rob has honed his expertise in consumer technology and lifestyle products over many years. Rob also has a wealth of experience in collaborating with brands to create high-quality branded content. Through his role as Senior Editor & Technical Specialist at one of the world's most prestigious PR firms, Edelman, Rob worked closely with leading brands like Samsung, Amazon, Google, and more. Now he brings his unique skill set to create both engaging editorial and superior branded content for Man of Many's discerning audience.
