‘Racing Never Stops’: TAG Heuer Introduces a New Generation of its Iconic Formula 1

By Rob Edwards - News

Published: 2 Apr 2025|Last Updated: 8 Apr 2025

Readtime: 6 min

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TAG Heuer has made its comeback at Formula 1 this year, so it only makes sense for the iconic Formula 1 timepiece to make a comeback at TAG Heuer. That’s right, while the luxury Swiss watchmaker did recently dip its toes back in familiar Formula 1 waters via its 2024 collaboration with Kith, now feels like precisely the right time to go all in. And so, not long after reclaiming F1 timekeeping duties for the 2025 season, TAG Heuer has unveiled nine new Formula 1 references at Watches and Wonders 2025.

The first thing you notice about these references is the incredibly bold and broad range of colourways on offer. It would be fair to expect watch lovers to find these extremely collectable, so we can see demand being very high. Saying that, once you scratch beneath the surface, these are more serious watches than their vivid paint jobs might suggest.

Offering a significant upgrade over previous Formula 1 releases, these references each boast a 38-mm case, finishing that includes sandblasted steel and DLC (diamond-like carbon) treatment, enhanced ergonomics, and an innovative Solargraph movement. This collection of timepieces may be bold and bright, but they are not to be underestimated. Let’s take a closer look.

Take Your Pick

As mentioned, TAG Heuer’s new Formula 1 collection features nine unique models, each of which brings what the luxury Swiss watchmaker describes as “a fresh, high-energy take on racing-inspired design.” This is thanks in part to the introduction of TH-Polylight, a new material for TAG Heuer that’s lightweight, durable, and makes just about any colour possible.

Three timepieces make up the core of the collection, while the remaining six are all limited editions. The core references include a classic black and white dial, a deep blue variation—both of which include a steel bracelet—as well as a bold red option. The limited-edition colourways include black and red, black and yellow, blue and black, white and green, white and red, and a green and red edition. Talk about being spoiled for choice.

Race-Day Ready

Further details really speak to the new Formula 1 references’ racing pedigree. The hands have taken inspiration from those of the original 1986 model but have been reimagined using elevated finishings and improved proportions. What’s more, the indexes have been treated with Super-Luminova for maximum visibility, while the case’s proportions (an upsize from the original 35-mm offering) have been carefully considered to offer maximum comfort during long days at the track.

Each model comes with one of three strap options: a dynamic rubber strap embossed with the TAG Heuer logo, a rubber racing strap, or a steel bracelet, the latter of which offers enhanced articulation, again for the comfort factor.

Inside, the Solargraph movement—appearing in the Formula 1 line for the first time—is designed to keep these watches going and going. According to TAG Heuer just two minutes of direct sunlight will power one of these for a full day, and after less than 40 hours in the sun, each watch can run for up to 10 months without light exposure.

Whichever colourway scratches your motor-sporting itch, it will make the perfect timepiece for the 2025 F1 season. Plus, with colourways as striking as these, why stop at one? After all, as TAG Heuer says, “Racing never stops.”

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