When it comes to Australian sport rivalries, Ford and Holden stands as an iconic clash. Now, the full story of fierce competition between the two legendary car brands is ready to be told in Universal’s aptly titled FORD v HOLDEN documentary. Racing into cinemas on October 19, 2023, there’s now an epic new trailer that’s guaranteed to get your engine revving.
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From WildBear Entertainment, FORD v HOLDEN is the follow-up to producer Veronica Fury’s 2020 AACTA-nominated feature Brock: Over the Top. Returning to the realm of motorsport, Fury reflected on the importance of her latest project: “This important essay film embodies the love affair Aussies have with their cars – and covers the fierce tribal rivalry between Fords and Holdens – you were either one or the other!”
The upcoming doco details the history, technology and culture of these rival companies and their impact on the Australian psyche and automotive landscape. Narrated by Shane Jacobson (Top Gear Australia), the film features interviews with industry experts, historians, broadcasters and former employees of both manufacturers.
Boasting an array of rare footage and photographs from the archive, the official synopsis says the film dives into the “design and engineering innovations that have driven the companies’ success, as well as the marketing strategies and advertising campaigns that have helped to build their brand identities.”
FORD v HOLDEN will hit Australian theatres nationally on October 19, 2023. Check out the trailer above.
