24 Best Lingerie Brands

No longer limited to the mystery of Victoria’s Secret, the lingerie landscape has evolved, with trailblazing brands like Livy and Rihanna’s Savage x Fenty championing inclusivity. Modern minimalist staples like Simone Pérèle redefine elegance, while iconic names like La Perla and Agent Provocateur continue to set industry standards. Because sometimes, it’s what’s beneath that truly stands out. Discover the perfect fit or that special piece in our curated list of the 24 top lingerie brands.

Best Lingerie Brands at a Glance

These are the lingerie brands the Man of Many team would shop first, each matched to the buyer it suits best.

• Best overall: La Perla. An Italian couture house that helped redefine undergarments and remains the benchmark for lace lingerie and silk nightwear, with a timeless haute couture finish.
• Best for inclusive sizing: Savage x Fenty. Made for every size and shape, with bras, bodysuits, slips and bolder crotchless styles all carrying Rihanna’s confident, unapologetic attitude.
• Best on a budget: Lonely Label. A New Zealand pioneer of inclusive casting whose sheer sets come in colours from lilac to olive at the gentler end of the price scale.
• For handmade silk luxury: Carine Gilson. Specialises in handmade silk-satin lingerie and nightwear cut from Lyon silks, with hand-cut Calais lace finishing many of the pieces.
• Best for smaller busts: Love Stories. Affordable, comfortable bralettes with no underwire, built for smaller-breasted women who prefer cute over overtly sexy.

Now that you’ve read our favourites, let’s check out the complete list.

A List of Best Lingerie Brands

1. La Perla

For exquisite lace lingerie and silk nightwear, La Perla remains the way forward. Founded in Bologna, Italy, in 1954 by couturière Ada Masotti, La Perla helped redefine undergarments for contemporary women. With a timeless, haute couture aesthetic, it’s hard to go past La Perla as one of the best lingerie brands on the market.

Founded: 1954
Based: Bologna, Italy

2. Savage x Fenty

Designed by pop icon and makeup mogul Robyn Rihanna Fenty, Savage x Fenty is made for everybody, regardless of size or shape. The inclusive lingerie house makes bras, underwear (crotchless styles available if you’re feeling daring), bodysuits, slips, and other intimates. Each piece is infused with Rihanna’s signature idgaf style; wear with confidence to pull them off!

Founded: 2017
Owners: Robyn Rihanna Fenty, Bernard Arnault

3. Livy

Seductive brand Livy makes French lingerie for the modern woman, putting a contemporary spin on the classics. The founder, Lisa Chavy, has a career history of working for luxury brands like Galliano and Christian Lacroix, which is demonstrated in Livy’s designs, but not in their prices; the brand is committed to making its lingerie accessible to young women.

Founded: 2017
Founder: Lisa Chavy

4. Kiki de Montparnasse

One of the first brands to introduce the notion of undergarments as outerwear, Kiki de Montparnasse is one of the best lingerie brands for celebrating the female form; these high-fashion luxury lingerie designs are made to be seen. In addition to underwear and bras, Kiki de Montparnasse makes slips, corsets, and garters that are perfect for anything from clubbing to your honeymoon night.

Founded: 2005
Founders: Jennifer Zuccarini, Andrew Pollard

5. Fleur du Mal

Make decadence an everyday thing with luxury women’s lingerie brand Fleur du Mal. The ready-to-wear and lingerie brand makes slinky slips, silk dresses, and three-piece suspender sets, along with the usual bras and underwear (think sheer and lacy). Created by the co-founder of renowned lingerie label Kiki de Montparnasse, Jennifer Zuccarini believes lingerie plays an important role in a woman’s wardrobe and shouldn’t be limited to special occasions. Fleur du Mal also offers a range of boudoir-inspired ready-to-wear pieces, including silky slip dresses, robe-like smoking jackets, and bustier crop tops. Their stylish pieces have made Fleur du Mal one of the biggest and best lingerie brands for all the fashion girls; Kendall Jenner, Sienna Miller, and Rihanna (in her pre-Savage x Fenty era) count themselves as fans. Fleur du Mal’s pieces make the perfect lingerie to wear under a trench coat and surprise someone late at night.

The newest drop is Juliet Lace, a demi bra, thong, garter belt, and tap short in shades including midnight navy, fraise, pastel lime and frosted mint, as well as black. For daily wear, the Essentials line is the smarter buy. It is built on repeatable fabrics such as Le Stretch Micro, organic cotton, Silk Luxe and sheer tulle, with fuller cup and nursing bras in the mix. Think of it as the wearable sibling to Kiki de Montparnasse, which Zuccarini co-founded first.

Founded: 2012
Founder: Jennifer Zuccarini

6. Agent Provocateur

You can’t talk about the best lingerie brands without mentioning Agent Provocateur. Founded in 1994 by Joseph Corré, son of Vivienne Westwood, and his then-wife Serena Rees, the British label has become a mainstay in the lingerie industry, largely thanks to its (aptly) provocative campaigns starring celebrities like Kate Moss, Naomi Campbell, Chloe Hayward, and Maggie Gyllenhaal. Agent Provocateur offers high-end, definitively spendy lingerie like playsuits, corsets, and garters, plus bras, underwear, and accessories like chokers, whips, and chains.

Agent Provocateur now goes well past corsetry. The range takes in bridal lingerie, swimwear, hosiery, nightwear and a beauty line, and the AW26 collection has just landed, with an outlet section for anyone wanting the label for less. It suits buyers who want a full trousseau from a single house. If the pricing stings, Honey Birdette covers similar strappy, harness-led territory at the fast fashion end of the market.

Founded: 1994
Founders: Serena Rees, Joseph Corré

7. Lonely Label

This New Zealand-born label was a pioneer of inclusivity in the lingerie industry, consistently using models of all shapes and sizes. Lonely offers sheer sets in colours like pale pink, olive green, red, black, white, lilac, and pastel yellow, in high-cut, brief, and cheeky styles. Pieces sit on the lower end of the spice spectrum, making them a great choice for women who want beautiful intimates on a budget. Lonely Label also recently launched a maternity collection.

Founded: 2009
Founders: Helene Morris, Steven Ferguson

8. babylikestopony

For luxe lovers for whom budget isn’t an issue, babylikestopony offers everything you could desire under one roof; their style is high-fashion, dominatrix-style lingerie, all handmade by artisans in the USA and Europe, from the likes of Bordelle, Jean Paul Gaultier, Amoralle, and Studio Pia. If you’re also after restraints, whips, chains, and collars, babylikestopony has you covered.

They now have a physical Sydney store, which helps with a label this specialised, because harness-style pieces from Bordelle or DSTM are easier to judge in person. The current roster also includes La Fille d’O, Murmur, Parts of 4, Fleet Ilya and Map of the Heart, which has just launched a fragrance, plus swimwear. Every order ships gift-boxed by express courier, so it works for a present. First-timers wanting something gentler should start with Fleur du Mal.

Founded: 2010
Founder: Meg Whaite

9. Myla

Iconic London lingerie label Myla makes super luxe, feminine pieces for the modern woman. Utilising delicate lace and well-thought-out silhouettes, Myla celebrates the female form while paying homage to London; each collection is named after an iconic London location.

Founded: 1999
Founder: Nina Hampson, Charlotte Semler

10. SIR The Label

Cult Aussie fashion brand SIR The Label make lingerie for the fashion-minded girl. The streamlined range features minimalist options and floral-printed ruched sets reminiscent of their ever-popular dresses.

The current intimates range is made from a compact knit rather than lace, which gives more coverage and comfort. It runs from bralettes and briefs to shorts and jumpsuits knitted to sit close to the body. SIR. designs these pieces to layer under its sheer looks or to wear with denim, so this is underwear as part of the outfit, aimed at minimalists. Returns run to 14 days with free online exchanges. If you want lace or something overtly seductive, Fleur du Mal is the better call.

Founded: 2014
Founder: Nikki Campbell, Sophie Coote

11. KissKill

Melbourne-based lingerie label KissKill makes intimates for women who aren’t afraid of a little light choking. KissKill’s range is full of strappy, lacy, cheeky styles, plus a selection of accessories.

KissKill has pushed further into festival dressing and statement outerwear, and a new line called MAJOR is pitched as fashion rather than lingerie. The lingerie still has the edge you’d expect. The Addict Choker Bra comes as an open quarter cup, and the green Gaia Lace range runs from a corset-back bustier bra to a suspender belt with garters. It suits buyers who want their lingerie to be seen. For quieter everyday sets, Love Stories is the softer Australian option.

Founded: 2013
Founder: Jane Carrodus

12. Journelle

For those who love to be inundated with options, Journelle is the way to go. The New York-based brand is a multi-brand, multi-label boutique, stocking lingerie in a range of styles and price points; its curated edits are particularly helpful if you’re looking for something in a particular colour or for a certain occasion (e.g. bridal, honeymoon, maternity). Not one to be upstage on the best lingerie brands list, Journelle also has its own collection; think sheer, lacy, silky, cheeky styles.

The big change is in Journelle’s own label. Every new piece in the Journelle Collection is now made in Italy, in factories that specialise in intimates. The Victoire plunge bra has just arrived in Framboise, and the Iris range adds a unisex boxer worth a look for couples. Boutiques offer free fittings, and an online bra fit quiz makes Journelle a safer first stop than Agent Provocateur if sizing is your worry.

Founded: 2007
Founder: Claire Chambers

13. Love Stories

For those who aren’t into overtly sexy intimates, Love Stories makes cute and comfy, yet affordable lingerie well-suited to a younger crowd. The Australian brand centres around the bralette as its pièce de résistance (and doesn’t sell underwire bras at all), so it’s more tailored to smaller-breasted women.

Founded: 2013
Founder: Marloes Hoedeman

14. & Other Stories

Popular Swedish fast-fashion brand & Other Stories has a good selection of on-trend underwear, bras, and bodysuits in a wide range of cute colours and materials at affordable prices. & Other Stories is also better suited to petite and smaller-breasted women, as many of their bras are bralettes, and underwire bras only go up to a size 34D.

Founded: 2010
Owner: H&M Group

15. Simone Pérèle

French lingerie for the traditionalist; founded in 1948, Simone Pérèle makes timeless and elegant intimates, from chic suspenders and lacy sets to silk French knickers and minimalist T-shirt bras.

Every piece is still designed in France and made from European embroidery and lace, but the range now goes well beyond sets. The range includes shapewear, sleepwear, a Curve range, and a Sunseeker x Simone Pérèle swim collaboration; the lines to know are Wish, Passion and Andora. Simone Pérèle suits the buyer who puts fit and support ahead of spectacle. For French lingerie with more fashion edge, Yasmine Eslami is the alternative.

Founded: 1948
Founder: Madame Simone Pérèle

16. Bluebella

High-quality, on-trend intimates at reasonable prices; Bluebella’s lingerie is designed to make every single day exciting. Whether you’re after a delicate set to lounge around in, or a strappy playsuit to wear for someone else, Bluebella has you covered.

Bluebella now goes well beyond sets, with DD+ bras and bodysuits, latex, pearl and body jewellery pieces, hosiery, swimwear and nightwear you can personalise. A Made To Be Seen edit is designed for wearing underwear as outerwear, and gift wrapping is available. The label sits between Honey Birdette’s strappy provocation and Intimissimi’s classic lace. For fuller busts, the DD+ sizing gives it the edge over Love Stories or & Other Stories.

Founded: 2005
Founder: Emily Bendell

17. Yasmine Eslami

After a stint working for Vivienne Westwood, Parisian designer Yasmine Eslami founded her own lingerie line, and it has grown into one of the best lingerie brands of the past few years. With sheer tulle in a range of colours, Yasmine Eslami’s pieces are feminine, yet simple.

The Paris label now makes swimwear as well as lingerie, aiming to balance fashion and comfort across a wide range of colours and sizes. The sheer tulle remains the draw for anyone who finds Agent Provocateur too much: soft, unfussy and easy to wear. If you want structure or heavy lace, Simone Pérèle covers that better.

Founded: 2010
Founder: Yasmine Eslami

18. Intimissimi

Founded in 1996, Italian label Intimissimi offers classic styles at (very) affordable prices. With lace sets in a variety of colours and styles, plus garters, suspenders, and silky sleepwear, Intimissimi offers women accessible luxury.

If you’re buying for two, Intimissimi makes underwear and nightwear for men, as well as lingerie for women, so that you can get sleepwear for both of you in one order. Pick it when value matters more than craft. For Italian lace with more detail, Cosabella is the step up, and La Perla sits above both.

Founded: 1996
Founder: Sandro Veronesi

19. Cosabella

This Italian label is a lingerie mainstay for a reason; known for its comfortable fit and colourful, lacy designs, Cosabella has something for every occasion. The family-owned company produces high-quality intimates for everyday wear, special occasions, and maternity and nursing.

Cosabella’s real strength now is wire-free support. Its wireless bras are built for all-day wear without digging or overheating, and a DD cup and up edit plus a curvy bralette in the Soire line bring that to fuller busts. Production still runs through family-run workshops in Italy, and the best-selling Italian lace is back in Pink Lily and Sorrento Blue. Choose it over Love Stories if you want bralettes with real support. Exchanges are free within 30 days.

Founded: 1983
Founders: Ugo Campello, Valeria Campello

20. Porte-à-Vie

The brainchild of former Vogue Australia editor-in-chief Kirstie Clements and colleague Lisa Hili, Porte-à-Vie was destined to be a definitively high-fashion lingerie destination. Designed with pleasure in mind, Porte-à-Vie empowers both men and women. The carefully curated intimates store offers upmarket lingerie, loungewear, accessories, and toys for the woman who isn’t afraid to take control of her pleasure.

Founded: 2015
Founder: Lisa Hili

21. Honey Birdette

Created in 2006, Honey Birdette brings a unique sense of sassy chic to the fast fashion lingerie industry. Found around the world, their boutiques stock a vast range of strappy, lace lingerie sets, as well as leather garments and accessories (think crop tops, collars, harnesses, and cuffs).

You can book a boutique appointment at Honey Birdette for a personal fitting and styling advice, which is really helpful if you’re buying for someone else and aren’t sure of sizes. The range now includes bridal lingerie, a dedicated bondage section, costumes and luxury toys, and returns run to 45 days. Best for those who want a strappy statement with their lingerie sets. For quiet everyday basics, Cosabella or Intimissimi are better bets.

Founded: 2006
Founder: Eloise Monaghan

22. Carine Gilson

For the luxury lover, French-native Carine Gilson combines unparalleled craftsmanship with sumptuous materials like Lyon silks and Calais lace to create beautiful, upmarket lingerie. Gilson’s eponymous label specialises in handmade silk-satin lingerie and nightwear, with hand-cut lace adorning many of her pieces.

Carine Gilson is now as much a silk couture wardrobe as a lingerie label. The Winter 2026 collection pairs dresses, kaftans, kimonos and trousers with camisoles and robes. The signature is still lace incrustation on Lyon silk, with the lace now credited to Caudry, and Angelina Jolie and Kristen Stewart are named wearers. This is the pick for silk nightwear you’ll keep for years. For structured bras with everyday support, Simone Pérèle is the better fit.

Founded: 1990
Founder: Carine Gilson

23. Dora Larsen

Sick of endless plain black and nude sets? Look to contemporary label Dora Larsen for colourful yet chic lingerie sets. Dora Larsen playfully incorporates multiple colours into a single piece, making for cheerfully sexy sheer lingerie. Dora Larsen offers whimsical bras, underwear, bodysuits, and sleepwear.

The latest drop features heart embroidery on the Elfie bralette and underwire bra, and the Beatrix underwire. Dora Larsen is known for the colour, but the more useful detail is the fabric. Fia and Cecily come in organic cotton, while Ophelia, Jennie and Hallie use clean tulle, and there is now a Tove strapless bra plus swimwear. With underwire across much of the range, Dora Larsen gives more support than Love Stories while keeping a similarly playful mood.

Founded: 2016
Founder: Georgia Larsen

24. Victoria’s Secret

Likely the most widely recognisable brand on this list due to its annual fashion show, Victoria’s Secret has remained a lingerie mainstay for a reason. The American fast fashion brand has a bra style for everyone, with plain and lacy options in push-up, plunging, and T-shirt varieties. Beyond bras, bralettes, and underwear, the lingerie giant also offers slips, babydolls, teddies, loungewear, and sleepwear.

The lingerie edit currently leans heavily on teddies. The range includes a strappy caged teddy, a Dream Angels lace high-neck teddy, a Very Sexy push-up lace teddy, plus a Very Sexy lace playsuit and the Wicked rose lace apron set. Fabrics run from chiffon and satin to silk and mesh, and the brand now sells swimwear and beauty too. It is the easy, widely recognised choice. For a similar look with more harness variety and DD+ sizing, Bluebella is worth comparing.

Founded: 1977
Founder: Roy Raymond

A Gentleman’s Guide to Buying Lingerie

For many men, the mere thought of purchasing lingerie can be more daunting than planning an elaborate date night. While chocolates, flowers, and candlelit dinners are relatively safe romantic gestures, navigating the intricate world of lingerie often leaves even the most romantically adept feeling out of their depth. This sentiment remains surprisingly consistent, despite the plethora of information available online. In an insightful conversation with Lisa Hili, co-founder of the renowned Australian lingerie and adult-wares website Porte-à-Vie, we explore why this apprehension is so common and offer strategies to boost men’s lingerie-shopping confidence and prowess.

1. Step one: getting over the fear factor

Whether you’ve stepped into a store only to turn right back around, or made it all the way to an online checkout, only to chicken out, the fear is real. Don’t let that hold you back. Knowledge is power, and arming yourself with a few guidelines will have you expertly selecting satin and lace in no time.

“From the outside, to the untrained lingerie consumer, the world of lingerie appears to be an entirely foreign world: unfamiliar terminology, complicated sizing, endless options. As such, for some gentlemen, buying lingerie for their significant other can be a shot in the dark, doomed to end in returns and disappointment.“

2. Get a Grip on the Basics of Buying Lingerie

The first step to overcoming this fear is to break it down to basics. It doesn’t take a genius to figure out why women love lingerie so much, so using this knowledge to your advantage is the first step towards getting the formula right. Learning the differences between a brassiere and a baby doll will make all the difference (if in doubt, refer to the handy glossary at the bottom of this page).

“The first thing a man must consider when buying for their significant other is: what will make her feel her the sexiest? Before you take the leap and purchase, take the time to observe her style and preferences. Does she prefer a bra or bralette; a thong or a brief? Is she inclined to hide or accentuate a particular body feature? Does she opt for colours or does she stick to a monochrome palette?”

“If you can, take a sneaky little peek into her underwear drawer to confirm her size. If you are not in a place in your relationship to do this, don’t fret; most online retailers size in small, medium and large, and provide comprehensive size guides based on individual brands.

“Still unsure? Choose an item that is elasticated or adjustable, providing an additional margin of error. Remember, Valentine’s Day lingerie is for occasional wear, to be pulled out of the lingerie drawer to mark a special day. Fit is important, but it doesn’t have to be as precise as something for everyday wear.“

3. Avoid the Common Lingerie Buying Mistakes

So now you have a starting point; it’s time to look at the common mistakes all those “other” guys make. This may seem obvious, but don’t be too selfish when choosing her new knickers; just because you think she’d look banging in a burlesque brassiere doesn’t mean it’s her style, and you’ll have missed the point.

“While the lingerie you purchase is just as much for you as it is for her, try and find a middle ground between what lingerie you want to see her in, and what lingerie she will want to wear. While you may want black, strappy and barely there, if she’s a colour, lace and full-coverage lady, try and find a set of lingerie that has a bit of both, keeping both parties feeling sexy and satisfied.

“When buying lingerie online, be sure to read the product descriptions carefully and consult the brand-specific guidelines on each product page to ensure you purchase the most exquisite fit for the leading lady in your life.“

4. Get the Right Lingerie Outlet for an Easy Win

One of the best features of the internet is the ability to hide behind a screen and avoid an embarrassing in-store conversation. The downside, however, is that you miss out on the helpful interaction a shopkeeper can provide, which comes in particularly handy when you have no idea what you’re buying.

5. Don’t Be Afraid to Ask for Help with Buying Lingerie

While an online store may lack the smiling (or possibly smirking) shop assistant, it doesn’t mean they’re lacking human interaction. Shooting an email through is the best way to get assistance, and given that they’re all pros at the other end, there’s no such thing as a stupid question.

A Glossary of Essential Lingerie Terms

• Babydoll: A short Babydoll, typically paired with matching panties.
• Balconette: A type of bra with a low cut and minimal cups that creates a straight line across the bust.
• Boning: Rigid additions (usually plastic or metal) to a piece that add shape and structure.
• Boy Shorts: Panties that offer full coverage, but which are still more revealing than standard boxers.
• Bustier: Similar to a corset, a bustier is a versatile garment that spans from the bust to the navel, and is fixed at the back with a hook-and-eye closure.
• Camisole: A sleeveless, usually loose-fitting undergarment, similar to a singlet.
• Chemise: A type of sleepwear longer than a babydoll, which is tighter at the top and loose-fitting at the bottom.
• Corset: A type of shapewear that typically laces at the front and uses lots of boning to add volume to the bust.
• Demi Cup: Bra cups with a smaller coverage that add lift without compromising comfort.
• G-String: Contrary to popular belief, not the same as a thong, a g-string offers no coverage at the back, and joins the gusset to the waist via only a string.
• Plunge: A type of bra with a deep “V” shaped neckline.
• Push Up: An underwire bra with padding that adds at least one cup size to the wearer’s bust.
• Slip: Similar to a chemise but tighter-fitting; worn under a dress to stop clinging.
• Soft Cup: A bra with no underwire, and the most comfortable for everyday wear.
• Teddy: A one-piece garment that can feature a snap-crotch closure, often worn instead of a camisole.
• Thong: Similar to a g-string, offering minimal coverage to reduce the chances of a visible panty line (VPL).
• Underwire: The wire that runs underneath a bra’s cup, providing shape and support.

Things to Consider When Choosing Lingerie Brands

Lingerie is personal, so a few practical checks matter more than the label.

• Sizing: Brands cut very differently, so a size in one label can fit a cup or band off in another. Check each brand’s own size guide and fit notes rather than trusting the number you usually buy.
• Fabric: Lace and mesh look the part but can scratch or lose shape quickly, while cotton, modal and silk are kinder for all-day wear. Read the composition tag, not just the photos.
• Purpose: A set built for a special occasion is rarely what anyone wants to wear under a work shirt. Work out whether you need everyday support, comfort or something for a night out and buy for that.
• Returns: Many retailers won’t take back intimates once the hygiene seal or liner is removed. Read the returns policy before you order, especially if you’re buying for someone else.
• Care: Delicate pieces often need hand washing and no dryer, which wears thin if you’d rather throw everything in one load. If that’s you, look for brands that design for machine washing.

How Man of Many Chose the Best Lingerie Brands

Our editors have first-hand experience with lingerie and intimates, from buying sets as gifts to seeing how fabrics and elastic hold up after repeated washing. This list pairs that experience with independent research and a close read of customer reviews, looking for patterns in fit and sizing complaints. When ranking, we weighed fabric and construction, the breadth of band and cup sizes, everyday comfort, price, and return policies against comparable labels. You can review our editorial policy here for more on how we maintain our independence.

Alternatives to the Best Lingerie Brands

If none of these brands quite fit, change the brief before you change the search. A professional bra fitting at a specialist boutique often solves more than a new label does, since sizing varies between makers. For a gift, sleepwear or loungewear is a safer bet when you don’t know their exact size. And if price is the sticking point, a more affordable everyday range or a seasonal sale will stretch the budget further than a single premium set.