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Ermenegildo Zegna SS21 Flirts with Modern Masculinity
Leading global luxury menswear brand Ermenegildo Zegna has defined the idea of high-quality textile production. But this season, the brand directs it’s gaze towards its audience, questioning exactly what it means to be a man. The #WHATMAKESAMAN concept evolves to include a new perspective. One that provides an opportunity for fans to consider the contemporary ideals that are sustainably reimagined by Zegna’s use of existing fabrics.
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Offering a more intimate portrait of individuals and relationships, the brand captures the bond between model, singer and songwriter Gabriel-Kane Day-Lewis and his mother, five-time César Award-winning actress Isabelle Adjani. Navigating an idea woven into the fabric of Zegna, and questioning identity, individuality, singularity, responsibility and legacy. The brand fosters a global community sharing a common objective, that explores the complexities and intricacies of modern masculinity.
As always, sustainability is at the heart of Zegna’s Spring/ Summer 2021 collection where it features reimagined wardrobe classics. Continuing the use of existing fabrics that are reworked into a new life, redefining them to make the dream of zero waste possible.
Existing materials are recovered to create modern tailored looks, extended to include bombers and shirt-jackets for a reinterpretation of the monochromatic suit. Heralding a new era in style, the campaign also highlights Luxury Leisurewear comprised of hybrid garments in casual silhouettes that are fluid, comfortable and adaptable.
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Ben McKimm
Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the automotive, technology and fashion world. Turning his passion and expertise into a Journalist position at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employing a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.
