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Ermenegildo Zegna SS21 Flirts with Modern Masculinity
By Ben McKimm - News Published: , Last Updated:
Leading global luxury menswear brand Ermenegildo Zegna has defined the idea of high-quality textile production. But this season, the brand directs it’s gaze towards its audience, questioning exactly what it means to be a man. The #WHATMAKESAMAN concept evolves to include a new perspective. One that provides an opportunity for fans to consider the contemporary ideals that are sustainably reimagined by Zegna’s use of existing fabrics.
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Offering a more intimate portrait of individuals and relationships, the brand captures the bond between model, singer and songwriter Gabriel-Kane Day-Lewis and his mother, five-time César Award-winning actress Isabelle Adjani. Navigating an idea woven into the fabric of Zegna, and questioning identity, individuality, singularity, responsibility and legacy. The brand fosters a global community sharing a common objective, that explores the complexities and intricacies of modern masculinity.
As always, sustainability is at the heart of Zegna’s Spring/ Summer 2021 collection where it features reimagined wardrobe classics. Continuing the use of existing fabrics that are reworked into a new life, redefining them to make the dream of zero waste possible.
Existing materials are recovered to create modern tailored looks, extended to include bombers and shirt-jackets for a reinterpretation of the monochromatic suit. Heralding a new era in style, the campaign also highlights Luxury Leisurewear comprised of hybrid garments in casual silhouettes that are fluid, comfortable and adaptable.
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