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It’s true, Xerjoff Torino24 (AUD$339) won’t make you better at tennis, but you can get a step ahead of all 128 athletes playing at the 2025 Australian Open by elevating your scent game.
The players might be taking home a piece of that AUD$96.5 Million prize money pool. However, there’s part of you that can sleep a little better at night knowing that this unisex citrusy fragrance will radiate top notes of bergamot and mandarin, amber and orange blossom at the heart, and base notes of white musk to all those within a two-metre radius.
Released as part of the Xerjoff Nitto ATP Finals collection, the scent continues the brand’s five-year partnership with the Nitto ATP Finals, something that they’re very proud of as Torino natives. “The Nitto ATP Finals represent a great opportunity for our city to gain momentum and visibility,” said Sergio Momo, CEO of the Group. “As we have done every year since we became Silver Sponsor, we have created a perfume that acts as the ambassador for each edition and is further testimony to our bond with the Piedmontese city at this particular time of year.”

Price: AUD$339 (50ml)
- Top notes: Bergamot, Mandarin, Mango, Plum
- Heart notes: Orange Blossom, Pink Lotus Blossom, Styrax
- Base notes: Patchouli, White musk
While the connection between tennis and colognes might seem loose at first, Sergio Momo makes a specific mention of the tie between the elements of tennis, including the racket and tennis ball, and the olfactory charge behind them. Xerjoff says that Torino24 brings this to life by fully expressing these emotions on and off the court.
“TORINO24 is a scent that is nothing short of unprecedented: it mixes together the accessories that players use on the court in the form of raw materials and brings memories of the materials they are made of, such as rubber, various types of plastic, and also the technology with which they are produced,” said Momo.
“We could not help but also draw inspiration from the players’ uniforms, from the light and breathable cotton designed to support the athletes’ adrenaline-filled performances, without forgetting the elegance that belongs to this sporting discipline.”
Tennis player or not, TORINO24 is a seriously delicious fragrance, and it’s been unveiled as part of the Xerjoff Nitto ATP Finals collection, which continues the brand’s five-year partnership with the Nitto ATP Finals. You can find it at Libertine Parfumerie right now alongside the three previous releases from the brand: Torino21, Torino22 and Torino23 at the link below.

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