Attention all fashion lovers and admirers of lingerie-clad models. Get ready to mark your calendars because the iconic Victoria’s Secret Fashion Show is back after a four-year hiatus. With a renewed focus and vision for the annual event, the brand is set to reclaim one of its best marketing properties to date. But with Rihanna’s Savage x Fenty show taking the throne as the biggest underwear escapade of the year, Victoria’s Secret has its work cut out. Will they be able to recapture the hearts of fans across the globe and reclaim their spot at the top of the knickers game? Only time will tell.
In the company’s 2022 earnings call, CFO Timothy Johnson announced that Victoria’s Secret is seeking to revamp the former annual show. Johnson stated that the brand is investing in marketing to support the new version of the fashion show, which is set to debut later this year.
A spokesperson for Victoria’s Secret & Co. told The Hollywood Reporter that the brand is “always innovating and ideating in all spheres of the business to continue to put our customer at the centre of all we do and reinforce our commitment to championing women’s voices and their unique perspectives.”
However, the decision to revive the Victoria’s Secret Fashion Show is not without controversy. The brand faced backlash in 2019 amid several controversies surrounding the company, including the late Jeffrey Epstein and declining sales. The former CEO Les Wexner’s close ties to the disgraced mogul, who was charged with sex trafficking underage girls, cast a shadow over the brand’s image.
Months later, in February 2020, the company came under more fire following a report from The New York Times that accused L Brands, the parent company of Victoria’s Secret, former chief marketing officer Edward Razek of creating a “culture of misogyny, bullying and harassment.” In response, Razek denied the allegations and stated that the accusations in the reporting were categorically untrue, misconstrued, or taken out of context. However, this was not Razek’s first time making controversial comments.
In a Vogue interview, Razek mentioned that there was no space for plus-size or transgender models in Victoria’s Secret fashion shows “because the show is a fantasy.” The statement led to a backlash for the brand, ultimately leading to Razek’s resignation in August 2019.
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