Man’s Best Friend is Delivering Ardbeg Whisky this Father’s Day

In Partnership with Ardbeg

Father’s Day is one of those holidays that poses a gift-giving dilemma for many. Dads can be notoriously tricky to buy for, and often it feels like the more and varied their interests and hobbies, the more particular they are about how they go about enjoying them.

Got a dad who’s a bit of a handyman? Good luck thinking you know more about tools than he does.

Got a dad who’s a collector? Trust me, he knows more about whatever he collects than Google could ever tell you (or he’s wrong, but even better luck winning that argument.)

Got a dad whose cricketing passions will only be sated by member’s tickets to Lourdes? Good. Bloody. Luck.

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This Father’s Day, however, there’s an easy solution to the complex problem of gift-giving in the paternal department, with thanks to Scotland’s most popular peated whisky, Ardbeg. Ardbeg knows that a glass of smoky Scotch is only man’s second-best friend, and that the only thing that could improve a dram of their sweet, sweet nectar is if it was personally delivered by a cute floooofy Jack Russell. Which is why they’re making this a reality.

Shortie is the name of Ardbeg’s resident pooch, beloved by the habitants of the island of Islay and known to visitors as an iconic face of the renowned distillery, and he’ll be making the rounds on August 31 and September 1 in Sydney and Melbourne to make sure that the precious liquid from his hometown finds safe passage to the hands of the fathers who have kids smart enough to get him this awesome gift.

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Available exclusively through Dan Murphy’s from midday today, a strictly limited number of purchasers (on a first-in, best-dressed basis) will be able to have a delicious bottle of Ardbeg’s signature expression: the Ten Years Old, delivered to their old man for Father’s Day this year by an adorable Jack Russell.

Ardbeg’s whiskies are some of the most famous smoky drams in the world, and are a great place to start if you’re in the nascent stages of peat appreciation. Their Ten Years Old expression is very pale in colour, with a very classic style of Islay peat on the nose; light flavours at the front palate showing lots of iodine, as is to be expected of peat cut from coastal bogs.

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Distillery Manager Mickey Heads said: “Shortie is a bona-fide Islay icon. He is just as much a part of Ardbeg as our whisky is. There’s no better way to celebrate Father’s Day than having the hound himself deliver your whisky.

“When it comes to the bottle inside, Ardbeg Ten Years Old has stunning briny notes that bring a welcome taste of our Distillery’s long association with the sea. Alongside the familiar power of smoke and peat, that salty tang is perfectly balanced with sweetness.”

Delivered in a tin which pays homage to Shortie’s favourite possession: his bone, a limited number of dads will be able to get the full Ardbeg experience, by way of a visit from Shortie, including a personalised note tucked inside Shortie’s coat, although for anybody who misses out on the special delivery offer, do not despair: the special edition tin containing the highly-lauded whisky will also be available in-store nationally from today.

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Picking the perfect gift for dad can be time-consuming, confusing, and ultimately frustrating, but with thanks to the good folks at Ardbeg Distillery and Dan Murphy’s this year need not be another set of socks and an Akka Dakka album. Most blokes would never turn their snouts up at the suggestion of a dram of Ardbeg, but EVERYBODY loves a visit from Shortie.

The Ardbeg Father’s Day Whisky & Dog delivery is available to order exclusively through Dan Murphy’s online from August 12th at midday for $99. Delivery will take place across Sydney and Melbourne metro postcodes on Father’s Day weekend–August 31st & 1st September.

Sydney Metro Orders – Click Here

Melbourne Metro Orders – Click Here

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