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Suntory’s -196 Adds a New Flavour to the Pre-Mixed Party Down Under
It’s no secret Suntory’s -196 Double Lemon has been going down a treat Down Under. Following its phenomenal launch into the Australian market last year, the mad scientists behind the popular pre-mixed drink have just announced a new flavour is joining the line-up next month: -196 Double Grape.
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Image: Suntory
-196 Double Grape utilises the same Freeze Crush Infusion Technology™ as its lemon counterpart, taking whole grapes frozen in liquid nitrogen at a temperature of (you guessed it) -196°C, which are then pulverized. This powder is soaked in shochu and vodka – resulting in an extreme, fresh-flavoured grape drink topped with refreshing soda water. For those wondering about the tasting notes, think Hi-Chew gum if you know it. Best of all, this iconic Japanese beverage has 0 grams of sugar and 112 calories per can.
“The launch of -196 Double Lemon was last year’s most successful premix* launch in Australia and we know this new flavour is going to excite both those familiar with the original brand in Japan as well as our new local -196 fans,” Beam Suntory Marketing Director, Trent Chapman said in a statement.
He continued: “Grabbing a pack of -196 Double Grape should feel like you’re reaching straight into the fridge of a convenience store in Tokyo. Unmistakably Japanese, we can’t wait for this next-level refreshment to hit Aussie shelves.”
Image: Suntory
-196 Double Grape is set to reach the shelves of all major liquor retailers from late-October 2022, selling for a RRP of $23 (four pack) and $49 (10 pack).
While we wait for the new flavour to drop, experience the technology and natural flavours as only Japan can deliver by grabbing the recently restocked -196 Double Lemon from the Liquorland website.
Image: Suntory
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Sam Mangioni
Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.
