It’s the summer of boozy lemonade people. The world’s biggest-selling alcoholic seltzer brand, White Claw, is jumping in on the action by dropping its new ‘REFRSHR’ range and joining the likes of Suntory -196 Double Lemon, Kirin Hyoketsu, and Hard Solo in the process.
The range will feature four different flavours of lemonade – Limón with a hint of Calamansi, Strawberry with a hint of Kiwi, Blood Orange with a hint of Black Raspberry, and Blackberry with a hint of Red Cherry – all measuring 4.5 per cent ABV and 1.2 standard drinks per can.
To sample all of the new flavours, the brand is offering a variety pack with all four cans but if you’ve already made your mind up the two mouth-watering flavours, Limón with a hint of Calamansi and Strawberry with a hint of Kiwi, will also be available in four-packs.
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“We’re thrilled to introduce White Claw REFRSHR Alcoholic Lemonade in Australia. In just under three years, White Claw has become Australia’s favourite hard seltzer, with one in three seltzers consumed in Australia being White Claw,” said Penni Terrey, Brand Director RTD at Lion.
Following the establishment of our signature hint of flavour through our classic range and the Surge range that debuted in 2022, we recognised an opportunity to meet a gap in the current Australian seltzer market with REFRSHR, offering a mindful choice with a range of exciting, bolder flavours.”
The White Claw REFRSHR Alcoholic Lemonade range will launch nationwide from today, Monday 25 September 2023 at bottle shops priced at RRP AUD$27 for a four-pack and at RRP AUD$55 for a variety 10-pack which makes it the most expensive option of the lot at AUD$6.75 per can.
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