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100+ Best Afterpay Day Sales for 2023


Prepare your shopping carts, because a host of sweet Afterpay Day sales are headed your way. The huge online shopping event kicks off on Thursday 17th August 2023 at 8am and will run until midnight Sunday 20th August. That means you’ve only got a handful of hours to score major Afterpay Day deals on your favourite brands, from ASOS to Dyson, Aje to THE ICONIC. Take a breath Australia, massive savings are back. Whether it’s sporting goods, technology, homewares, or grooming this year’s Afterpay Day sales extravaganza is loaded with discounts, special offers and online shopping deals on heaps of top brands.

Best Afterpay Day Sales

Whether you’re in need of some new threads, tech or other essentials – the Afterpay Day sale is sure to have all the best deals you’ve seen on the internet. To save you time, we’ve put together a list of the best Afterpay Day deals for 2023 from our favourite stores so that you can get the most out of your savings, but don’t be mistaken – Afterpay Day sales aren’t just for the fashionable. There are a bunch of great savings to be made across all sorts of different verticals.

New balance x backyard legends ii side of shoe 2
New Balance 2002r x Up There ‘Backyard Legends II’ | Image: New Balance

Best Fashion Deals for Afterpay Day

If you are looking to upgrade your wardrobe this year, Afterpay Day is a perfect time to do it. The multi-day sales event dishes out massive savings across a range of fashion retailers, meaning you can score great deals on some of your favourite fashion brands for a limited time. These are the best Afterpay Day fashion deals for 2023.

Related: Looking for more great fashion deals, check out all of our fashion articles right here.

Samsung 77-inch S95C QD-OLED TV | Image: Samsung
Samsung 77-inch S95C QD-OLED TV | Image: Samsung

Best Tech and Homewares Deals for Afterpay Day

Whether you are after a new set of headphones, a bonkers smart TV or just in need of a new cooking pot, the good guys behind the Afterpay Day sale have got your back. Throughout the sales event, you’ll find big discounts on some great technology, entertainment and homeware retailers including Dyson and David Jones. Here are the best tech deals for Afterpay Day 2023 with some homewares thrown in.

Related: Looking for more great tech deals, check out all of our tech articles right here.

Best General Deals AfterPay Day 2023

From sex toys to new subscriptions, the buy now pay later legends don’t discriminate in their shopping deals. Here, we’ve collated all the Afterpay Day sales that don’t quite fit into our other categories. One advantage of this is that the majority of these deals are sitewide, so you can snag a bargain across a number of your favourite brands this Afterpay Day.

Aesop x rick owens 2
Aesop x Rick Owens | Image: Aesop

Best Beauty Deals for Afterpay Day

There’s nothing quite like a good beauty sleep, but some quality beauty products certainly come close. For Afterpay Day 2023, there are a number of cosmetics and beauty retailers offering savings and discounts. Here are our top picks for the Afterpay Day sale this year.

Related: Looking for more great beauty deals, check out all of our grooming articles right here.

Jetstar international flights
Experience Deals for Afterpay Day | Image: Jetstar

Best Afterpay Day Travel Deals 

Want to get away? Planning your next big adventure? Score a massive saving on your next travel experience or holiday with these retailers and service providers. For Afterpay Day 2023, travel days are the name of the game with options like Webjet and Luxury Escapes offering great deals across the event.

Related: Looking for more great travel deals, check out all of our travel articles right here.

Baby afterpay deals
Bond’s Zippy | Image: Target

Best Kids and Pet Deals for Afterpay Day

You can’t let the kids and pets down, either. For Afterpay Day 2023, some children’s apparel and pet ware brands are dishing out savings to keep all members of the family happy, healthy and looking the part. Here are the top picks for this year’s sales event.

What is Afterpay and How Does it Work?

If you’ve found yourself asking ‘What is Afterpay?’, the answer is simple – Deals, deals and more deals. The buy now-pay later platform allows you to make purchases from top brands online or in-store, with the option to pay in four interest-free instalments over six weeks (or every fortnight). But the power is in your hands.

If you want to make payments early you can do so through the Afterpay app to manage your spending and payment method. And when we say no interest, we mean no interest. If you pay on time, there are no account-keeping fees, meaning your Afterpay account is entirely free. After all, the business makes money off the retailers, not customers. If you do find yourself missing a payment, don’t stress. Afterpay only charges a $10 missed payment fee which will give you another seven days to get your affairs sorted.

It’s important to remember that while Afterpay is a cash injection that allows you to get the things you want now, it’s not quite a loan. At least it doesn’t have the same approval stipulations. Getting approved is actually remarkably easy, there are no new card applications and there is instant approval online. So you can get shopping, faster.

As always, spend responsibly. Take it slow and never spend above your means. If you do find yourself in strife, contact Afterpay immediately to seek help. Their team is more than happy to sort out a payment schedule that’ll help you when the money’s tight.

What is Afterpay Day?

Afterpay Day is a twice-annual savings offering from the Australian-born buy-now, pay-later giant. Over the course of three days, you’ll get exclusive access to major discounts and Afterpay Day deals from your favourite stores, with up to 70 per cent off from top retailers both online and in-store across the country. Better yet, the Afterpay payment method means you have the ability to shop smarter by managing your payments over six weeks in four fortnightly instalments without incurring interest.

“Over the years, Afterpay Day has become one of the biggest and most anticipated biannual sales of the year,” Michael Ryan, vice president APAC at Afterpay said. “Now more than ever, Aussies are looking for ways to make savings on important purchases and we’re excited to bring shoppers thousands of deals that will no doubt bring relief at the checkout as we head into a busy, and often expensive, time of year.

When is Afterpay Day 2023?

As mentioned, Afterpay Day 2023 kicks off on Thursday, 17 August 2023 at 8 am and will run until midnight Sunday, August 20. This time around there are deals to be scored from key retailers like Culture Kings, PE Nation, Dyson, David Jones, MAC and Webjet. More than 5,000 retailers will join the fun, offering discounts of up to 70 per cent off, both online and in-store, giving Aussies more ways to save and shop. According to Katrina Konstas, EVP & country manager ANZ at Afterpay, the 2023 Afterpay Day deals are some of the biggest in recent memory.

“As always, Afterpay Day is offering deals across a range of homewares, travel, fashion, tech and beauty, meaning there is something for everyone,” Ryan continued. “With the drop in prices across the four day shopping event, there has never been a better time for Aussies to grab those items they’ve had their eye on, or bag a deal ahead of the holiday season, while having the flexibility to pay in four fortnightly instalments without interest.”

Which Brands are in Afterpay Day?

For Afterpay Day 2023, you’ll find heaps of your favourite shopping hubs up to 70 per cent off for a limited time only. You can expect to see deals from brands like THE ICONIC, Dyson, P.E. Nation, The Iconic, Koala, Sephora, David Jones, Big W, ASOS, Cotton On, Myer, JD Sports Australia, Culture Kings and more!

Afterpay Day FAQs

When is Afterpay Day 2023?

Afterpay Day 2023 kicks off at 8am on Thursday 17th August 2023 and will run until midnight Sunday 20th August.

Who is offering deals for Afterpay Day 2023?

A huge range of retailers are set to offer deals for Afterpay Day, however, the major brands to look out for are THE ICONIC, ASOS, David Jones, Dyson and Myer.

What is Afterpay Day?

Afterpay Day is a twice-annual savings offering from the Australian-born buy-now, pay-later giant. Over the course of three days, you’ll get exclusive access to major discounts and Afterpay Day deals from your favourite stores, with up to 70 per cent off from top retailers both online and in-store across the country.

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