Over the years, the global pre-mixed drink category has been overlooked and underappreciated, but in Australia, ready-to-drink (RTD) spirits have been flourishing. Back in 2005, a report in the Sydney Morning Herald found that “while sales of RTDs are flat or in free-fall in markets around the world, in Australia they are booming. No other market has dark spirits-based RTDs such as those in Australia, nor is there a proliferation of drinks in cans.”