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Multi-platinum recording artist and 3x GRAMMY Award-Winner Bad Bunny has donned the Icon Cotton Stretch Underwear (AUD$79.95) and teamed up with Calvin Klein to unveil the brand’s Spring 2025 campaign. Shot by renowned photographer Mario Sorrenti, the Puerto Rican artist, and actor, who is set to play the role of caddie in the upcoming Happy Gilmore 2 Adam Sandler movie, is “immersed by sensuality” in the images. Unsurprisingly, the internet has reacted accordingly.
This new campaign focuses on the brand’s latest innovation, Icon Cotton Stretch, which updates the OG designer underwear with maximum comfort and “superior sensuality.” It also marks a decade since Justin Bieber starred in the Calvin Klein Spring 15 campaign, and Bad Bunny, real name Benito Antonio Martínez Ocasio, will carry on the torch left by the Biebs.
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said
Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and
getting to shoot it in Puerto Rico made it that much more special and genuine.”
Calvin Klein will roll out the campaign in pulses across their social media channels, and out of home advertising on billboards, but we’re not sure many will be complaining about it.
Reactions to the campaign online have been, as expected, aggressively sensual. “Please don’t do this to me rn I’m ovulating,” says the top comment on the brands IG posts. Other comments include “I had them on but with this now they’re off…,” “God bless PR,” “revive me cuz I’m dead,” and our personal favourite “MUCHAS GRACIAS CK!!!” This campaign has only amplified Bad Bunny’s status as a sex symbol, and surely serves as cheeky little reminder that he’s still got it to some of his past girlfiends, including Kendall Jenner (2023 – 2024), Gabriela Berlingeri (2017 – 2022), and Carliz De La Cruz Hernández (2011 – 2017).
The Calvin Klein Spring 2025 collection launched on the 18th of March 2025 and can be viewed in detail below. If you can’t get enough of Bad Bunny in his underwear, a campaign film has been set to his hit song ‘EoO,’ which we have also added at the end of this article. ¡Wepa!
