Canon has unveiled the Speedlite 470EX-AI, a flash built with an Auto Intelligent Bounce feature to take the hassle and uncertainty out of flash photography. This impressive new technology can calculate the shot and automatically manoeuvres the flash into position for optimum lighting so you can capture the best possible image with ease.
“For amateur photographers, this opens a whole world of creative lighting that they may not have considered,” says Brendan Maher, Product Manager, Cameras, Canon Australia. “For professionals, the set-up efficiency means more productive in-action shooting and reduced post-processing time for greatly increased productivity.”
Full-auto mode is perfect for amateurs, as the Speedlite 470EX-AI flash takes care of everything. It’s the flash’s autopilot. Experienced photographers can opt for Semi-auto mode and set the bounce flash angle for different shooting scenarios. With 19 custom functions, Speedlite 470EX-AI offers complete creative control so photographers can personalise the settings to suit their style.
Canon equipped its flash with a Guide No. of 47m, meaning when it’s paired with a wide angled lens, photographers can create robust lighting over broader distances. This is particularly beneficial for wedding/event photography. It’s suitable for coverage from 24mm to 105mm.
The new Speedlite has its own dot-matrix LCD interface to guide users through the flash settings and to select how diffused or concentrated the light will be. It’s even equipped with a wireless optical receiver so the flash can be used at distances of up to 10m away from the camera. The Speedlite 470EX-AI recharges rapidly and silently between shots. 5.5 seconds with standard batteries or 3.5 seconds with rechargeable NiMH batteries.
Canon Speedlite 470EX-AI looks like it’s going to be a must-have for wedding photographers when it launches in Australia towards the end of April 2018. Canon also announced the new EOS M50 Camera, its first DSLR in a mirrorless body.