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TCL Drops Surprisingly Slick Sub-$400 Smartphone

If budget-conscious consumption is your go-to, chances are, you’ve got a fair few TCL products in your home lineup. The global tech company has been dishing out affordable TVs, audio equipment and wearables for years, but this time around, the focus is firmly on smartphones. TCL Mobile has announced the local launch of its brand new Australian range, including the TCL 30+ and TCL 30 SE. Loaded with features, both come with a renewed emphasis on display technology, honing in on eye health and reduced strain.

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Tcl 30 plus

Image: TCL

“Following a highly successful 2021 locally for TCL Mobile, which saw us introduce 11 new devices across smartphones, wearables and audio, we’re thrilled to be able to carry this momentum into 2022,” Joseph Corrente, channel manager for TCL Communication Australia, New Zealand and Pacific Islands said. “Today marks the start of our new product introductions for the year with four new devices, led by the TCL 30+ and 30 SE. These devices reinforce our growing position in the market to deliver incredible display technology alongside an array of other high-quality features at an affordable price.”

In terms of technical specs, the new TCL Mobile smartphone lineup introduces a 6.7-inch FHD+ AMOLED display with NXTVISION technology. This handy boost means details are crisply highlighted and colours are boosted, which TCL claims will enhance every scene and allow users to feel closer to the action. Dual speakers are also featured, with applications for movies, gaming or music.

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Image: TCL

Both the TCL 30+ and 30 SE feature a 50MP AI triple camera, alongside a 50MP main lens as well as a 13MP ultra-wide front-facing camera. It also features a variety of camera modes for optimal customisation, including portrait, pro, HDR and panorama. The TCL 30+ offers an all-in-one camera experience on the go, with real-time AI face detection, natural depth effect and movie mode providing users with a variety of different modes through which to take great shots.

But that is not all, both the TCL 30+ and 30 SE feature Steady Snap, this feature practically pauses time so you can clearly capture subjects in motion. Intelligent AI detection detects up to 22 different scenes, while AI HDR video adjusts exposure and optimises details. The Low Light HDR feature allows for well-balanced shots in low light and the One-Shot feature provides different image types from one snap.

“Australians are enjoying more screen time, including children and young adults, we are focused on developing a hardware solution that helps reduce harmful blue light on screens,” Corrente said. “We have accomplished this with the TCL 30 Series and this will continue to be a focus for other areas of our range as well moving forward. This is something that is important to me as a father of young children who spend time on screens for both education and leisure, and an area where we feel we can make a difference for all Australians.

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Image: TCL

The 30+, 30 SE and 306 smartphones are equipped with TCL’s NXTVISION technology, which works to boost the screen experience while safeguarding the eyes from eye fatigue and other issues. The TCL 30+ is certified by TÜV Rheinland as providing hardware-level blue light reduction of 30 per cent, delivering comfort without distorting colours

All of the new Australian smartphone devices offer long-lasting battery power to ensure users can keep their phones powered up throughout the day no matter where they go. The TCL 30+ has a 5010mAh battery power while the TCL 30 SE comes with 5000mAh of power. The 30+ supports 18W fast charging and all devices are supported by AI smart charging, which intelligently learns sleep patterns based on daily charging routines to reduce battery deterioration and extend long-term battery life. Priced from $199 for the TCL 305 up to $399 for the TCL 30+, the new devices will be available in Australia from Monday, April 18. From retailers including Harvey Norman and Officeworks.

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