As the saying goes, “If you build it, they will…come???” Moving on, OnlyFans shocked the world last week by announcing it will ban “sexually explicit” content from its website. This led top creator Tyga to delete his account and launch his own content platform competitor called “Myystar”. As one of the most followed personalities on the site, Tyga will attempt to fill the explicit void left by OnlyFans’ updated policy measures.
Set to debut in October, the rappers new subscription-based service will offer creators the ability to post sexually explicit videos and photos. Plus, Myystar will only take 10% from performers earnings – which is half of OnlyFans’ current rate. “I know how many people make a lot of money on OnlyFans, and that’s where most of their revenue is at,” Tyga told Forbes. “I want to give those people hope.”
Tyga has teamed up with Ryder Ripps – who has previously worked as a creative branding guru with the likes of Kanye West and Travis Scott – to design Myystar. The pair’s vision reaches beyond raunchy videos, describing the platform as a hub for podcasters, musicians, NFT artists and athletes to distribute exclusive content.
Tyga joined OnlyFans back in September and was reportedly the fourth top earner before he left. While we can’t verify the exact amount, he has earned approximately USD$8 million (AUD$11 million) to date, falling behind former Disney Channel star Bella Thorne, Cardi B and his ex-girlfriend Blac Chyna.
Following Tyga’s success on the subscription service, he later launched an OnlyFans talent agency, TooRaww, which now boasts over a dozen clients. Using his deep ties to the industry, Tyga will attempt to recruit talent to Myystar, which is presently on an invite-only basis. With OnlyFans currently hosting over 130 million users, we wait to see whether the now entrepreneur can sway customers towards his new platform.