Online shopping has opened up the world to products that would have otherwise gone unappreciated and unknown to most consumers. The Internet has made it possible for brands to establish a reputation amongst consumers in a relatively short time.\r\n\r\nThe footwear industry is one that has profited significantly from this massive online marketplace. Other websites and blogs build hype behind a brands product, this then creates demand. The issue that arises from this is that most consumers don\u2019t know the difference between clothing and footwear sizes.\r\n\r\n\r\nYou\u2019ll also like:\r\n10 Best Australian Shoes Brand's\r\n12 Best Sneaker Blogs\r\n12 Best Sneaker Stores in Sydney\r\n\r\n\r\n\r\n\r\nSize's vary due to a vast amount of reasons. In the United Kingdom, Ireland, India and South Africa shoe sizes are based on the last (a foot mould used to make the shoes), which size is measured in barleycorn (1\/3 inch). In the United States and Canada, the general sizing rule of thumb is one size more than the UK equivalent, so, for instance, a size 9 UK men\u2019s shoe is equal to a size 10 US men\u2019s. In European and Middle East Nations, your shoe size is determined by the number of Paris points (Form of Measurement) your foot size equals too, which is usually your foot length in centimetres multiplied by 2. Finally, In Japan, all shoe sizes are measured in centimetres exclusively.\r\n\r\nBelow we have provided a scale to determine what shoe size you are equal too. As a general rule of thumb most sneaker retailers in Australia use the US style of measurement. This of-course ranges from store to store, but it is now a widely accepted tool for measuring your foot size.\r\n\r\n\r\nAustralian Men\u2019s Shoe Size Conversion Chart\r\nThe reason that these size standards vary is due to the fact that many national standards for measurement were developed before the establishment of The International Organisation for Standardisation (yawn), It was formed after the second world war with hopes that nations would adopt the measuring system of mondopoints. However, as with most things the respective nations and manufacturers have been hesitant to make any significant changes to national standards. However, an increasing importance of international trade and e-commerce has prompted many manufacturers to change sizing standards. Many different companies have adopted either US or European standards of footwear measurement.\r\n\r\nBut where does the humble old Aussie sneaker sit in this equation? Well, due to the influence of the British in manufacturing industries Australian footwear fabricators adopted the English form of measurement. Which, dear reader, as you would have read earlier is equivalent to the size of last or foot mould used in production, measured in barleycorn. So, for instance, using the sizing of 10 US men\u2019s as an example, would lead you to convert the size into 9 Australian men\u2019s.\r\n\r\nNot to be forgotten about is European Size Conversion, this is a bit more different. When it comes to this sizing form, many footwear companies have products ranging from EU 38 (AUS 5) to EU 48 (AUS 14). Within these constraints shoe sizes differ by only one number, so to use our earlier size example a size 9 Australia men\u2019s shoe will be equal to size 43 European.