For the Spring 2019 campaign, Calvin Klein recruited an abundance of young talent like Shawn Mendes whose half-naked imagery almost sent Instagram into lockdown earlier this week. Noah Centineo, Kendall Jenner, A$AP Rocky and more were chosen for their unapologetic attitudes, confidence and abilities to influence the on-trend youth.
Shot in bedrooms, bathrooms and familiar suburban environments, Calvin Klein’s coming-of-age concept was created to evoke curiosity, companionship, sexual exploration, and the spirit of rebellion.
The other ridiculously good looking talent includes Jasmine Daniels, Anna Ewers, Jiali Zhao, Lulu Tenney, Ernesto Cervantes, Fernando Albaladejo and Timo Baumann.
The latest offerings from Calvin Klein Jeans feature the brand’s most iconic pieces, reimagined for today. We’re talking timeless washes and the CK monogram rediscovered for a new set of everyday essentials with a dash of nostalgic.
Athletic-inspired side stripe detailing on denim bottoms are a fresh take on a wardrobe staple. The new Statement 1981 underwear features a bold graphic waistband detail that pays tribute to the year Calvin Klein Underwear first debuted.
Set to the iconic New Order track True Faith, the video featured above brings everyone together for a music video of sorts that’s equal parts nostalgia and new, which is Calvin Klein’s impressions of what it means to live in the now.