MONCLER X FRGMT | Image: Moncler

Moncler x FRGMT Brings the ‘Godfather of Streetwear’ Back to Basics

There are some relationships in the fashion world that continue to evolve with delightful flair. The partnership of Moncler and FRGMT would undeniably fall into that category. A sentiment to what seems to be an enduring friendship, designer Hiroshi Fujiwara, aka the godfather of streetwear has once again shown his forward-thinking chops in the latest capsule collection between the two brands.

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MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler

The Japanese multi-hyphenate designer has long been recognised for his work as an artist outside of the realm of the fashion world, constantly drawing from his awareness of cross-cultural and historical references. His method of deconstructing graphics, shapes and line work has gained mass appeal in recent years, seeing the emergence of an almost frenzied cult-like following from streetwear aficionados.

This latest project with Moncler will no doubt continue this momentum, yet another opportunity for the designer to flex his well-earned creative muscles. With the assistance of a campaign lensed by Tokyo-based photographer and director Xavier Tera, better known for his work on the art of the sentimental and honouring cultural identity. The collection itself is an ode to the heritage that is the Moncler brand, with Fujiwara incorporating his own interpretation of the heritage line through simplicity and thoughtfulness.

MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler

Key pieces include the varsity jacket, a style emulated by Hiroshi stans since the early ’90s. The jacket cleverly plays into the Gen Z prototype by featuring a bespoke serial number making each one entirely unique. As well as the steel black bucket hat embossed with the signature logo. The line is gender-neutral (mostly) comprising of hooded puffers, vests and shirt jackets.

All the while interweaving romantic elements with charming houndstooth and floral elements to elevate the FRMT “wet-matte” signature style. Other accessories include sneakers, caps, hats and totes featuring co-branding. Staying true to the Fujiwara classic monochrome palettes, many accented in subtle yellow and turquoise details. Tied off with a new logo that binds the Moncler iconography with the FRGMT lettering.

Hiroshi Fujiwara | Image: Moncler
Hiroshi Fujiwara | Image: Moncler

After so many successful collaborations, we can only assume what will be in store next from the brand duo. The likes of this partnership showing no signs of slowing down. Each drop is seemingly generating more fan-fare than a ’90’s Lakers-Bulls game at the Staples centre, which (let’s face it) we would be wearing a Hiroshi-era bomber to anyway. The latest capsule collection is now available in select Moncler stores and on Moncler online.

MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler
MONCLER X FRGMT | Image: Moncler

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Madeline Kenzie
Contributor

Madeline Kenzie

Madeline Kenzie is a freelance writer and content creator with a background in editorial and creative direction, including work featured in Russh magazine, Women’s Health and Vulkan magazine. A leading creative collaborating with artists and editors in Australia and Internationally.