It’s Friday and just like Mike Tyson, we’re flying high. The Man of Many team is packing it up and setting our sights on another beautiful long weekend, primed to pay our respects to the brave men and women that put us first. With a host of great events to run over the weekend and the return of in-person ANZAC Day traditions, there’s a lot to feel good about. Here’s more in this week’s Feel-Good Friday.
BMW Group Hits the Track with Sustainability for World Earth Day
Classic automotive brand BMW Group is taking this year’s World Earth Day very seriously. In line with the brand’s zero emissions mobility solution, the M-series manufacturer has accelerated its sustainable business practices towards a carbon neutral future. This year’s World Earth Day centres on ‘Investing in our planet’, with the headline aspect being the fifth Exponential Climate Action Summit. The event is set to investigate and analyse how nature-based solutions can achieve a third of the greenhouse gas reductions required to meet the Paris Agreement by 2030. it’s something BMW Group is already well on its way to doing.
The automaker has confirmed its target of producing the greenest electric vehicle fleet by reducing the lifecycle CO2 emissions per vehicle by at least a third, leading to an entirely carbon-neutral business by 2050. Since 2020, 100 per cent of electricity purchased for the BMW Group’s Plants worldwide has been from renewable energy sources, which extends to the battery cell manufacturers with whom BMW Group has contractual agreements. The renewed focus on sustainable practices for Earth Day comes just hours after the brand unveiled the first-ever BMW i7 flagship sedan for the Australian market. You can read more about BMW’s sustainability goal below.
The Veteran-Owned Coffee Brand Doing Wonders
Arriving just in time for ANZAC Day, Australian veteran-owned coffee brand TWENTYFIVEFOUR has unveiled a new range of ‘Gunfire’ coffee. Headlined by its cold-pressed, ready to drink cans that pay homage to Aussie Troopers past, present and future, the launch range consists of two blends, Gunfire Traditional and Gunfire Reviver. Both are inspired by the ANZAC tradition of drinking tea or coffee laced with rum, a ‘gunfire’, often the last comfort troops enjoyed before entering battle, and a drink used to toast lost comrades before dawn on April 25th.
“With 13 of the founding team veterans, we had a vision to honour the significance of ANZACs past, present and future, by creating a product that both modernised the coffee drinking experience, while paying homage to our veterans and the important role coffee has played in the history of our armed forces,” Kyle Arnold, former Australian Navy Clearance Diver and founder of TWENTYFIVEFOUR said. “For more than a century, coffee has been a ritual of camaraderie for Australian soldiers. Fast forward to today, and coffee has become an iconic Australian past time with our nation recognised as one of the most discerning in the world when it comes to recognising and enjoying good coffee.”
Even the name is a reference to the great Aussie spirit, with TWENTYFIVEFOUR inspired by the date of ANZAC Day. Best of all, Arnold confirmed that the new coffee venture will support Aussie veterans, whether through donations or considered partnerships with the organisations that take care of our Troops.
Three Blue Ducks’ Flood Relief Fundraiser
Iconic Australian restaurant, Three Blue Ducks is set to host an enormous Flood Relief Fundraiser next Wednesday, April 27 within Tullamarine’s URBNSURF Park. The new initiative will see some of Australia’s top chefs, including Andrew McConnell, Matt Stone and Allan Sapwell come together for an event filled with canapes and drinks, with 100 per cent of the proceeds going to much-needed flood relief for QLD and Northern NSW. Guests will be able to bid on a selection of premium auction experiences, facilitated by auctioneer, Jock Zonfrillo which includes a combined tennis lesson with Dylan Alcott, a cooking lesson with Andy Allen; and a surfing lesson in Byron Bay with pro surfer Matt Wilkinson with a signed board to take home. Tickets are still available, so get in, eat food and do a good thing.
New Balance Drops Conversation Amongst Us Collection
Just a short time after Joe Freshgoods founder, Joe Robinson was named creative director of New Balance’s Conversations Amongst Us, the brand has unveiled the official launch of the Conversations Amongst Us collection. Arriving alongside a multi-phased campaign featuring brand ambassador Storm Reid and athlete Kawhi Leonard, the collection focuses on lifestyle silhouettes of the 2002R and 550. According to New Balance, Robinson directly collaborated with an all-Black product team for this collection, specifically associate product managers and designers, Jordan Johnson and Kevin Trotman to drive forward an intentionally designed collection. Best of all, the popular 550 model features ‘Conversations Amongst Us’ branding on the tongue label and sockliner, while the 2002R model features Ripstop and suede underlays representing the ability to recover quickly from troubling situations. You can check out the new collection below.
Never Never Distilling Backs Bartenders
Gin lords Never Never Distilling Co. have announced ‘Step Into the Never Never’ is back for its second year, once again backing bartenders with a bold new opportunity. The cocktail competition celebrates bartenders at every level of experience around the country, providing an opportunity to spotlight the next generation of talented Aussie mixologists. Most importantly, the event aims to celebrate the hospitality industry as a whole – an industry that has been challenged more than most over the last few years. To be a part of the competition, bartenders need to create a Never Never menu for their venue featuring one drink from each of the two categories; a gin and tonic featuring Never Never Triple Juniper Gin and a three-ingredient cocktail using Triple Juniper Gin or Ginache, and then promote them in their venue using a menu they design. Winning venues will also win a case of Triple Juniper Gin or Ginache for giving up their bartender for several days if they are successful in making their way to South Australia to partake in the national prize. To find out more on ‘Step Into The Never Never’ and how to enter, click below.
Kellogg’s Gut Bacteria Reef VR Experience
Stay with us on this one. Cereal legend Kellogg’s has launched a world-first VR experience that takes people on a bizarre journey down into the gut ecosystem for the very first time. Diving straight down into the mouth, the virtual roller coaster experience shows off the inner workings of the gut, while also tasking viewers with a mission to help the good bugs survive and outnumber the bad ones. Visitors to SEA LIFE Sydney on the 23 and 24 April will be able to explore their gut through the Gut Bacteria Reef VR experience for one weekend only, open for school aged children and above. The new Kellogg’s Gut Bacteria Reef VR Experience will run from Saturday 23 April and Sunday 24 April 2022, 10am – 4pm.