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Tommy cash loafa 1

TOMM¥ €A$H’s New Lounge is Anything But Half-Baked

If there is one thing we’ve learned about TOMM¥ €A$H over the past 12 months, it’s that the Estonian artist is so much more than just a rapper. Sure, his albums are popular and his music sells well, but it’s what he does with design that has caught global attention. Take his iconic adidas Superstars for example. Warping proportion and dividing opinion, the silhouette was a worldwide smash and he was more than happy to follow up with his take on the McDonald’s Sad Meal. Now, the rapper is taking a fresh idea out of the oven, teaming up with IKEA and artist Gab Bois to create the LOAFA.

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Image: TOMM¥ €A$H/Instagram

Designed to look exactly like a collection of brioche-style buns, the new couch is a play on tasty design. Light and fluffy, the way all good bread should be, the LOAFA is soft to the touch and features a buttery shine on the outer edges. A modular couch design, the new three-seat piece features an L-shaped construction, allowing you to spread your legs out when it comes time to relax.

From a historical standpoint, Cash and Gab Bois have done something special here. In a nod to Italian designer Mario Bellini’s 1970 Camaleonda sofa, which revolutionised interior design and modern furniture, the LOAFA elevates itself from merely being a delightful gimmick. Best of all, it could become a reality.

Tommy cash loafa

Image: TOMM¥ €A$H/Instagram

“So IKEA told me if we get 10,000 comments under this post they will release the ‘Loafa!’ Let’s show them that we need this for real,” Cash wrote on Instagram. At the time of writing, the post already has over 11,000 comments, suggesting that the LOFA may soon hit the Swedish furniture manufacturer’s shop floors sometime soon. That being said, IKEA is yet to confirm the “LOAFA” collaboration, so it could all just be one delicious fantasy.

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EDITOR-IN-CHIEF

Nick Hall

Nick Hall is the Editor-in-Chief of Man of Many and an accomplished journalist. He completed a Bachelor of Creative Industries at the Queensland University of Technology, with a double major in Journalism and Music. Prior to working at Man of Many, Nick spent two years as a journalist with Inside Franchise Business, focusing on small business, finance and legal reporting. In 2021, Nick was named B&T's Best of the Best Journalist of the Year. With an extensive background in the media industry, Nick specialises in feature writing, fashion, lifestyle and entertainment content. A qualified barber and men's stylist, Nick also holds a Cert III in Barbering from the Queensland Hairdressing Academy.