Peugeot looks all but certain to introduce its first BEV for the Australian market this year, arriving in the form of the e-208 and the e-2008 crossover SUV. The e-208 has already been a sizeable success in some European markets and it seems the brand has got its mojo back, marrying a sharp new design language with a rapidly-expanding electrification platform. Both the e-208 and the e-2008 are handsome designs that appeal to the mainstream audience while still clearly standing out from the crowd of more bland-looking cars, so expect to see them make a big dent down under.
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Peugeot e-2008 | Image: Peugeot
Despite the interest in the brand, the big question on car fans’ minds appears to be ‘why now?’. In recent years, Peugeot hasn’t focused on crafting its own EV-specific language and architecture, instead opting to keep the basic design DNA of its brand without diluting it. This is especially evident in the e-208 and e-2008 models, which look strikingly similar to the French marquee’s existing lineup of hybrid and traditional combustion engine releases. However, there are changes under the hood.
The specifications of the e-208 were beefed up last year with an update that saw the official range estimate balloon to 400 km and, along with 15 per cent more power. Hence, the average energy consumption has been turned down to just 12 kWh or a 38 km increase in range. The high-voltage battery was also increased to a capacity of 51 kWh (48.1 kWh useful) and operates at 400 volts.
Peugeot e-2008 | Image: Peugeot
Looking at the demand for crossovers more broadly, however, the e-2008 will be the more volume-centric model and is basically the taller version of the e-208 with more room as well as boot space over the hatchback. The set-up is similar with a front motor along with a decent amount of power while being understandably heavier than the standard non-EV version.
Another highlight for the two cars also includes the new look cabin design which Peugeot seems to be relentlessly pursuing with an aggressive layout along with 3D graphics. The dashboard seems to be full of edgy design elements along with a layered look while giving something of a cockpit vibe. This mix of electric power and crisp styling certainly make a strong case for the e-208 and the e-2008 succeeding in Australia and our growing thirst for EVs will only help matters.
Peugeot e-208 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-2008 | Image: Peugeot
Peugeot e-208 | Image: Peugeot
