56 Best Australian Fashion and Clothing Brands

The best Australian fashion and clothing brands are putting our beloved continent on the international stage. Long gone are the times when the word “Australia” prompted snarky comments about beer, spiders, and crocodiles. Nowadays, we’re a veritable hub for contemporary style, with a fashion scene that continues to grow internationally. The brands we’ve selected below set trends here and abroad while holding their own against global competitors. If it’s happening in fashion, these Australian fashion labels are all over it.

Best Australian Fashion and Clothing Brands at a Glance

Our quick picks from Australia’s best fashion labels, matched to what you actually need in your wardrobe.

• Best overall: Academy Brand. Laid-back, comfortable, casual clothing that sums up the Aussie lifestyle, grown from a menswear label into ranges for women and kids with stores nationwide.
• Best for smart casual: Charlton. Japanese fabrics and premium cuts strike the balance between smart casual and business casual, sitting a clear step above mid-range menswear.
• Best for Australian-made hats: Akubra. Hats still proudly made in Australia, from a business that began as Benjamin Dunkerley’s hat maker in Hobart before moving to Sydney.
• Best for overshirts: MAN-TLE. A tight focus on hard-wearing, long-lasting overshirts, inspired by the founders’ trip to a family-run fabric mill in Japan.
• Best for oilskin outerwear: Driza-Bone. Oilskin clothing with a long working pedigree, first made for men building railways and roads, plus soldiers and explorers.

Now that you’ve read our favourites, let’s check out the complete list.

RELATED: We’ve also rounded up our favourite Australian menswear designers.

1. Academy Brand

Brief history of the label: Academy Brand has, and always will be, an Australian brand that encapsulates the quintessential ‘Aussie’ lifestyle to a tee, laid-back, comfortable and casual. Founded in 2007, the brand continues to grow; what started as a menswear brand now sells clothes for women and kids, too, with more than 50 stores nationwide.

Why you’ll love this brand: Two words. Staple pieces. Every person needs a handful of quality, comfortable staples in their wardrobe, and that’s what Academy Brand does best. Simple and effortless, their chinos, shirts and tees can suit any style. However, it’s their linen that’s one of our favourites on the market. While some brands simply slap the word ‘linen’ on their pieces, this brand focuses on colours, styles, and, most importantly, cuts to create the most flattering designs. Pick up some of their shorts, T-shirts, and pants in time for summer, and pair them with one of these summer fragrances for a great all-around outfit.

Academy Brand now covers knitwear and sweats, as well as shirts and chinos, so it carries you through the whole year, not just summer. You can return online orders within 30 days, and the Academy Rewards program gives you back as you spend. If you want the same relaxed staples cut from Japanese fabrics with a sharper finish, step up to Charlton. If easy fit and value matter more, stay here.

• Founded: 2007
• Founder: Anthony Pitt

2. Acler

Brief history of the label: Born in Adelaide, Australian design duo Julia Ritorto and Kathryn Forth brought their vision to the world stage. The brand name was conceived by rearranging Scrabble letters; the word ‘clear’ became ‘Acler’. Today, the brand continues its passion for traditional textiles and pattern-making.

Why you’ll love this brand: Acler’s pieces are elegant, highly considered and high-quality, and it shows. Wear something from Acler, and you’ll exude pure, tasteful class. While they feel good on the skin, the craftsmanship and textiles stand out. The brand releases only four collections each year, and they drape and design every garment in three dimensions for over 12 months. They put digital design in the background to bring movement, couture techniques, and hand draping back to the forefront. You can see the thoughtfulness that goes into every piece.

Founded: 2014
Founders: Kathryn Forth and Julia Ritorto

The current Fall 2026 drop, billed as Chapter 3, is mostly maxi dresses, with a separate Event Dressing edit for formal invitations and shoes and bags to finish the look. If you’d rather see the draping in person before committing, the boutique is in The Strand Arcade on George Street, Sydney. Online orders come with tracked 14-day returns. For sharper, more tailored separates, look at Anna Quan instead.

3. Aje

Brief history of the label: Best friends Adrian Norris and Edwina Forest founded the label and turned their vision for “raw beauty, tough femininity and effortless cool” into reality. Today, Aje is one of Australia’s most recognisable fashion houses. The contemporary brand is grounded in their shared love of the arts. It was born from combining Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s time at the leading fashion magazine, RUSSH.

Why you’ll love this brand: It nails the quintessentially Australian coastal-to-urban aesthetic, making its pieces a no-brainer for those of us who spend our days hopping between the beach, city meetings, and nights out.

• Founded: 2008
• Founders: Edwina Robinson, Adrian Norris

4. Akubra

Brief history of the label: Akubra dates back to 1874, when Benjamin Dunkerley arrived in Tasmania from England and started a hat-making business in Hobart. In the early 1900s, Dunkerley moved the business to Sydney, where it grew. The name “Akubra” was introduced in 1912, and the rest is history, with Akubra hats still proudly Australian-made in Kempsey, NSW, today.

Why you’ll love this brand: An Aussie classic, we’d go as far as to say that you’re not Australian if you don’t own something from Akubra. What we love most about this brand is its practicality; they know what they’re doing when it comes to braving the Australian elements. Plus, the classic aesthetic has a timeless quality that adds style to any outfit.

The range to know right now is the Traveller family. The original Traveller has been Akubra’s easy-going adventure hat for two decades. The new Next Traveller is made to pack light and keep moving, and the Ultimate Traveller is the hard-weather option for rough tracks and remote country, in colours including Fern and Sorrel Tan. There’s also a new Straw Collection. Start with the original Traveller unless you genuinely head bush.

• Founded: 1874
• Founder: Benjamin Dunkerley

5. Alèmais

Brief history of the label: Designer Lesleigh Jermanus founded ALÈMAIS to create collections that feature artisanal communities and reduce negative environmental impact. After graduating from Fine Arts, Lesleigh began designing and collaborating right away, which led to the brand we know and love today.

Why you’ll love this brand: Every time you buy from ALÈMAIS, you can feel good about it, too, as the brand aims to promote more responsible, sustainable practices in the fashion industry. You can also find unique pieces inspired by the founder’s Lebanese heritage, including bright prints, patchwork, and delicate embroidery.

Founder: Lesleigh Jermanus

6. Anna Quan

Brief history of the label: Founded in Australia in 2013 by the brand’s namesake, Anna Quan, the brand has become a staple among Aussie fashionistas. It began with a simple reimagining of the classic white shirt, and from there, Anna Quan grew.

Why you’ll love this brand: It’s a go-to for a smart, professional look. Clean lines, sleek silhouettes, and trans-seasonal designs balance minimalism and understated luxury.

Founded: 2013
Founder: Anna Quan

7. Assembly Label

Brief history of the label: Homegrown in Bondi Beach, Assembly Label was the brainchild of friends Daniel Oliver and Damien Horan. They saw a gap in the market for low-fuss menswear with a relaxed coastal aesthetic.

Why you’ll love this brand: If you want to create the ultimate capsule wardrobe, look no further than this iconic Australian fashion label. With easy-wearing, minimalist designs and a muted, classic monochrome palette, wearing Assembly Label means you blend into the sun-kissed Aussie aesthetic. Because most pieces are made from natural cotton and lots of breathable linen, we also love how sustainable the clothes are and how well they complement the Australian lifestyle.

Assembly Label now dresses men, women and kids and sells homewares, books and magazines too. For men, the Lance Boucle Knit Short Sleeve Shirt in Cream, Dark Military or Washed Black is the pick of the new season, and the Everyday Twill Short is back in stock. Finish it with the Riley Thong, which pairs a 100% leather upper with a rubber foam sole. If your wardrobe leans more resort than minimal, Venroy is the alternative.

• Founded: 2011
• Founders: Damien Horan, Daniel Oliver

8. Barney Cools

Brief history of the label: Nat Taubman, creative director of the Australian streetwear label ZANEROBE, developed Barney Cools. Nat’s surfing lifestyle and free spirit inspired the brand.

Why you’ll love this brand: It breaks the rules. The pieces are comfy, colourful, playful, and laid-back. Wearing something from Barney Cools makes you look instantly cool and carefree.

• Founded: June 13, 2013
• Founder: Nat Taubman

9. Bassike

Brief history of the label: Two friends founded the label in a 1950s cottage on Sydney’s Palm Beach, aiming to create a brand that captures the area’s slow beach lifestyle. The debut collection featured T-shirts and pants; they added denim in 2007, and mainline women’s and men’s seasonal collections in 2008.

Why you’ll love this brand: Bassike has something about it that makes you feel and look relaxed. Made with organic cotton and Australian makers, everything from Bassike almost feels like it was made by your friend’s sister living around the corner. The collections are timeless and embody a quiet luxury.

Founded: 2006
Founders: Deborah Sams and Mary Lou Ryan

10. Bec + Bridge

Brief history of the label: Becky Cooper and Bridget Yorston met while studying fashion design at UTS in Sydney, where they started customising clothes with friends. The next thing you know, the brand was formed.

Why you’ll love this brand: Perfect for a signature party dress or formalwear, their bold, flattering pieces suit any style or body shape.

Founded: 2003
Founders: Becky Cooper, Bridget Yorston

Bec + Bridge has become a full wedding outfitter. The bridal range covers the engagement, hens, ceremony, second look and the days after. Bridesmaid dresses are sorted by colour, guest dresses are split into black tie, cocktail and destination edits, and you can book a bridal appointment. The new Deep Dive collection and swimwear round it out. Start here for a dress built around the event itself; for a more sculptural gown, go to Matičevski.

11. Bonds

Brief history of the label: George Allan Bond was an American who came to Australia in the early twentieth century. When he arrived, he started importing women’s hosiery and gloves, and in 1917, he began manufacturing hosiery in Redfern, Sydney.

Why you’ll love this brand: An Aussie icon, Bonds is the one-stop shop for all underwear and comfy clothes. Bonds is known for quality, and a pair of undies from Bonds lasts a year (which is impressive, to say the least). The quality must be good for a brand to have been around this long. We love their pyjamas too.

Founded: 1915
Founder: George Allan Bond

12. By Johnny

Brief history of the label: This brand has had a colourful journey to become what it is today. Born from Australian fashion designer Johnny Schembri in his parents’ spare room, the brand started as a humble stall at Paddington Markets in Sydney before gaining hype when Schembri placed third in the reality television series Project Runway.

Why you’ll love this brand: We like the unique, high-quality garments By Johnny creates. With colourful patterns and intricate embroidery, By Johnny always delivers the perfect statement piece, no matter the occasion.

• Founded: 2009
• Founder: Johnny Schembri

13. C/MEO Collective

Brief history of the label: This Adelaide brand was founded in 2010 by a husband-and-wife team and business partners. The venture continued the power couple’s fashion empire, which includes C/MEO Collective, Finders, Keepsake the Label and The Fifth Label.

Why you’ll love this brand: Versatility! C/MEO Collective’s pieces range from classic styles to bold statement pieces. The result is bold, affordable design that makes you feel like a celebrity, which is always a good vibe.

• Founded: 2010
• Founders: Dean and Melanie Flintoft

14. Calibre

Brief history of the label: In 1989, the brand opened its first store in South Yarra, Melbourne. It soon spread to Sydney and, in 1997, went global. However, exports stopped in the early 2000s, and the brand shifted its focus to the Australian market.

Why you’ll love this brand: It’s everything you need for classic, timeless fashion. Calibre masters the balance between smart and casual, and its tailored casual range is second to none.

Start with Calibre’s SS26 Tailoring range, led by the black Tailored Collar Pin Shirt. The label now covers footwear and accessories too, and standard delivery is complimentary on every order within Australia. Pick Calibre when you need to look sharp at work. For relaxed weekend staples, Academy Brand is the easier fit.

• Founded: 1989
• Founder: Gary Zecevic

15. Camilla

Brief history of the label: From Bondi to its launch at Australian Fashion Week, artist and designer Camilla Franks created a fashion brand that would become a staple among Australians. She drew inspiration from her love of travel and exotic design techniques.

Why you’ll love this brand: Wearing Camilla feels like a warm summer day, with a cocktail in hand, sitting by the pool. Specialising in bright kaftan designs and resort wear, the brand transports you to someplace brighter, no matter where you are or how dreary the weather is. Extremely breathable and comfy, you’ll feel like you’re wearing nothing at all- what more could you want?

The kaftans that built Camilla are made in silk, and the range now goes well beyond the signature shape into luxury dresses. Express shipping is available. Choose it when you want maximal print and colour for a holiday or a long lunch. If you prefer resortwear in quieter, classic tones, Venroy sits at the opposite end of this list.

• Founded: 2004
• Founder: Camilla Franks

16. Camilla and Marc

Brief history of the label: A story of sibling rivalry that didn’t get in the way: brother and sister duo Camilla Freeman-Topper and Marc Freeman combined their skill sets to create a fashion label. Merging Marc’s business know-how with Camilla’s design background and time studying in Italy, the brand was born.

Why you’ll love this brand: It is a high-end brand that doesn’t take things too seriously. Their pieces blend bold statements with timeless simplicity, perfecting femininity mixed with masculine tailoring and androgynous shapes.

The tailoring centres on the Mackinley suiting: a single- or double-breasted blazer with matching slim-leg pants, back in stock in black. The label presented at Paris Fashion Week and added a 90s sportswear capsule and leather pieces to Spring/Summer 2026. You can also book an in-store appointment with a Client Advisor, which is worth doing for a blazer. Next to Anna Quan, it’s the bolder of the two.

• Founded: 2003
• Founders: Camilla Freeman-Topper, Marc Freeman

17. Charlton

Brief history of the label: Henry Cousins and Huw Bennett’s brainchild, Charlton first entered the Australian fashion scene in 2018 when the founders realised there was a distinct lack of quality in the mid- to high-end menswear market. Slotting neatly above brands such as Academy Brand and Industrie, Charlton has made a name for itself with its extensive use of high-quality Japanese fabrics and premium cuts, which craft that balance between smart casual and business casual. Think camp-collar shirts with large pockets, wide-leg chino pants, button-up shirts, cardigans, and more.

Why you’ll love this brand: Few things are cooler than an Australian fashion brand that takes the best Japanese fabrics and crafts them with a unique Aussie twist. Charlton’s double-pocket utility shirt puts a Japanese workwear twist on the brand’s traditional aesthetic. In contrast, our personal favourite merino wool cream shirt jacket (as pictured) is made from Charlton’s 100% Woolmark Certified merino wool in a premium 300gsm weight, adding 50+ UPF (Ultraviolet Protection Factor) sun protection. These pieces set the tone for a brand that puts quality materials and construction above everything else. It’s why we love this brand so much.

Founded: 2018
Founder: Henry Cousins, Huw Bennett

18. Commas

Brief history of the label: Creative Director Richard Jarman founded Coomas in 2017. The brand began as a swimwear label and soon began producing resort wear. Richard’s wife joined the team, and they quickly became one of Australia’s best fashion brands.

Why you’ll love this brand: It’s beach culture with a twist. Commas collections are chill and beachy but also chic and refined. We especially love their pieces, which feature original painted artworks.

Founded: 2017
Founder: Richard Jarman

Commas works in matched prints: the Shibori Stripe, Lunar Botanica and Midnight Horizon camp collar shirts each come with a swim short in the same pattern. Swim shorts come in a Classic and a shorter cut, and the range now extends to Wide-Leg Linen Trousers, a Sheer Stripe Linen Henley, and Pointelle Knit pieces. Compared with Double Rainbouu’s surf-slacker shirts, this is the quieter, more tailored option for a resort dinner.

19. Cotton On

Brief history of the label: The brand’s first shop was the boot of a Ford Bronco parked at The Beckley Market in Geelong, and Cotton On has come a long way. The brand started off by selling denim jackets and soon took off. In 1991, Cotton On opened its first store in Geelong.

Why you’ll love this brand: One of Australia’s best affordable clothing brands, Cotton On offers accessible, laid-back, versatile fashion. It doesn’t get much better than that. No matter what you need, Cotton On will almost certainly have it, and it won’t break the bank.

The Cotton On site now sells six brands in one place: Cotton On, Body, Cotton On Kids, Typo, Factorie and Supré, which also features in this list. The current range includes Formula 1 licensed products, reversible swim separates and the Haven Wide Leg Pant, and shopping supports the Cotton On Foundation. Come here for trend pieces you won’t mind replacing. For staples meant to last several summers, Academy Brand is the better buy.

• Founded: 1991
• Founder: Nigel Austin

20. Country Road

Brief history of the label: Country Road began in 1974 as a niche women’s shirting business. In 1998, Woolworths Holdings Limited (South Africa) relaunched Country Road six years later with a fresh identity. The group also founded Trenery in 2009, and Witchery joined the brand in 2012.

Why you’ll love this brand: It’s modern and versatile. The brand constantly changes its collection styles, offering everything from kids’ and baby clothes to accessories (that iconic duffle bag, we’re looking at you) and, of course, timeless menswear and womenswear.

• Founded: 1974
• Founder: Stephen Bennett

21. Double Rainbouu

Brief history of the label: Former Ksubi creatives Mickey Nolan and Toby Jones launched their own brand, Double Rainbouu. The brand was inspired by the seaside culture of Mikey Nolan’s upbringing.

Why you’ll love this brand: The best Hawaiian shirts out there, hands down. The brand offers elevated versions of iconic surf-slacker staples: authentic, genuine, unpretentious clothes.

Founded: 2016
Founders: Mickey Nolan and Toby Jones

22. Driza-Bone

Brief history of the label: A long-standing figure in Australian fashion, Driza-Bone started in 1898, making oilskin clothes for men working on railways, roads and highways, as well as soldiers and explorers.

Why you’ll love this brand: One of Australia’s best clothing brands for durability, Driza-Bone delivers tough, quality clothes made to withstand the elements. Everyone should have an oilskin coat in their wardrobe.

• Founded: 1898
• Founder: Emilius Le Roy

23. Ginger & Smart

Brief history of the label: Two sisters from Sydney wanted to combine their skill sets to create a fashion-lifestyle brand. The brand was born from combining Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines with Genevieve’s design experience at some of Australia’s most successful fashion businesses.

Why you’ll love this brand: Simple, sleek and undeniably elegant, Ginger & Smart blends feminine tailored workwear, essentials and evening wear. We love their print pieces, just the right measure of bold and subtle.

• Founded: 2002
• Founders: Alexandra and Genevieve Smart

24. Gorman

Brief history of the label: Lisa Gorman, a designer for Melbourne bridal couturier Mariana Hardwick, founded Gorman. In 1999, she launched Gorman with a collection titled ‘Less Than 12 Degrees’, and by 2003, the label was stocked in 55 retailers in Australia and 15 in Japan.

Why you’ll love this brand: One of the best Australian clothing brands for anything bright and colourful, we think the world needs more vibrancy, and Gorman helps deliver it. If your wardrobe feels dull or neutral, Gorman will have you sorted; their pieces are colourful, fresh and unique.

• Founded: 1999
• Founder: Lisa Gorman

25. Hard Yakka

Brief history of the label: David K. Laidlaw began a small clothing company in his parents’ house in Brunswick, Victoria. The company coon narrowed its focus to workwear, and Hard Yakka was born.

Why you’ll love this brand: As the name suggests, their clothes are hard-wearing, durable, and made for work. They sell workwear and footwear for men and women, with collections featuring iconic designs and innovative details.

The range to know is ToughMaxx, Hard Yakka’s durability-focused line, alongside the new Evolution Boot and a full hi-vis range. Account holders get 10% off the whole range, which adds up quickly if you’re kitting out a crew. Hard Yakka and KingGee cover similar ground, so compare fit before you commit to either.

• Founded: 1935
• Founder: David K. Laidlaw

26. Haulier

Brief history of the label: Haulier is one of the youngest brands on our list, opening in 2020, but that hasn’t stopped it from climbing the ranks and becoming one of Australia’s best fashion brands. Founder Jeremy Hershan has designed for top designer brands worldwide, and his mission is to revive travel’s glory days and use his dual Australian and European heritage to create contemporary heirlooms with traditional manufacturing techniques.

Why you’ll love this brand: Haulier’s Utility Tote bags are among the most premium, high-quality totes on the market. For example, the canvas tote is made from 24oz 100% cotton selvedge canvas, while the leather equivalent is made from French full-grain natural aniline leather. They’re not skimping on quality, and even the handles use Italian vegetable-tanned leather strapping. Of course, they offer a curated selection of menswear to match your tote, and the brand channels plenty of Aime Leon Dore vibes with a distinct Aussie twist.

• Founded: 2020
• Founder: Jeremy Hershan

27. HoMie

Brief history of the label: Two mates during uni, co-founders Marcus Cook and Nick Pearce, started the brand out of curiosity, after seeing homelessness on their daily commute. They wanted to learn more about it and the issue, which became the catalyst for their streetwear clothing social enterprise.

Why you’ll love this brand: Not only is the streetwear-style clothing effortlessly cool, but HoMie uses 100 per cent of its profits to support young people affected by homelessness or hardship.

The current drop to look at is the AFL Club Knits, sold in-store and online, which makes HoMie an easy footy-season buy where the money goes somewhere useful. It’s Melbourne streetwear at heart, so it sits alongside Zanerobe on this list rather than Academy Brand’s clean basics. Buy here when the purpose matters as much as the piece.

• Founded: 2015
• Founders: Nick Pearce, Marcus Crook

28. I.AM.GIA

Brief history of the label: The brand was co-founded by sisters Alana Pallister and Stevie Cox, inspired by a fictional character based on the Instagram “It Girl.”

Why you’ll love this brand: Edgy is almost an understatement. Clothes from I.AM.GIA is the ultimate staple for any ‘good girl’ wardrobe; they are bold, statement pieces that make you feel powerful and confident.

• Founded: 2017
• Founders: Alana Pallister and Stevie Cox

29. Industrie Clothing

Brief history of the label: Founded in 1999, Industrie Clothing was originally stocked exclusively at Myer before opening its first freestanding retail store in 2001. In 2003, the brand expanded into selected David Jones stores and now wholesales exclusively to David Jones. In 2008, Industrie Clothing launched its kidswear line.

Why you’ll love this brand: Industrie Clothing is classic and also a bit nostalgic, having been around for what feels like forever. We love their simple, contemporary take on design for the everyday man, and that it is practical and affordable.

Founded: 1999
Founder: Nick Kelly

Industrie’s current focus is the Luxe Range of tees, including the Luxe Del Sur Tee, ringer styles like the Hudson and Contrast Ringer, the Palermo Linen Long Sleeve Shirt, and a run of short-sleeve shirts for summer. The range also covers boardies, chinos and polos. It’s the dependable everyday option. If you want Japanese fabrics and more considered cuts, Charlton is the step up.

30. Jac + Jack

Brief history of the label: The brand began in 2004 by Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey in Sydney. They decided to create a brand focused on elevating and perfecting sweaters and T-shirts.

Why you’ll love this brand: It offers quality, always, with simple designs that work as a smart outfit or layer well with other statement pieces. The brand also has many great Merino wool products, making it our top pick when we need a new sweater.

Founders: Jacqueline Hunt and Lisa Dempsey
Founded: 2004

31. KingGee

Brief history of the label: Starting by making overalls for workers, KingGee soon became known for its range of workwear, footwear, and accessories. The name was derived from the reigning monarch, King George V.

Why you’ll love this brand: KingGee is a go-to for durable yet comfy clothes and one of the best Australian workwear brands. They also stock the Workcool and Tradies ranges, making KingGee the perfect option for you wanting all the gear in one place.

Two new ranges are worth a look: TradeForm, pitched as fit for the trade but styled for you, and the Originals Range, designed for performance and built for value. KingGee says it designs and iterates with an ethical and sustainable focus, and account holders get 10% off the whole range. Torn between this and Hard Yakka? Try both on; they cover similar workwear ground.

• Founded: 1926
• Founder: Robert Adcock

32. Ksubi

Brief history of the label: A group of surfers met on Sydney’s Northern Beaches to brainstorm the perfect pair of jeans for each of them, in both fit and style; the result was Ksubi.

Why you’ll love this brand: If you’ve never felt the joys of owning the perfect pair of jeans, you haven’t shopped at Ksubi. The brand is renowned for its signature denim and laid-back, unfussy style that screams cool.

• Founded: 1999
• Founders: Gareth Moody, Dan Single, Paul Wilson, George Gorrow

33. Lorna Jane

Brief history of the label: Lorna Jane Clarkson and her husband, Bill Clarkson, founded Australia’s favourite activewear brand in 1990. Lorna was originally a fitness instructor who saw a need for better activewear for women. A friend showed her how to sew, which is how the brand began.

Why you’ll love this brand: When you work out in Lorna Jane activewear, you don’t have to worry about uncomfortable tightness, bits digging in or sweat patches. One of the best Australian clothing brands for sporty people, their pieces are made to move and come at an affordable price. Plus, they last forever.

• Founded: 1990
• Founder: Lorna Jane Clarkson

34. Manning Cartell

Brief history of the label: Three sisters founded the brand because they wanted a challenge. They wanted to create contemporary clothing. The brand is now stocked all over Australia and internationally.

Why you’ll love this brand: Their pieces are designed for the modern woman. Each item from Manning Cartell looks high-end and artful, yet it’s built for daily life: pockets, breathable fabric, and durable materials.

• Founded: 2005
• Founders: Cheryl, Vanessa and Gabrielle Manning

35. MAN-TLE

Brief history of the label: Larz Harry and Aida Kim launched MAN-TLE after a trip to a family-run fabric mill in Japan. They returned to Perth, where they now focus on creating hard-wearing, long-lasting overshirts, away from the noise of the big city.

Why you’ll love this brand: They specialise in durable, versatile, original overshirts. The Australian environment inspires the brand’s apparel, and its pieces are designed to adapt with the wearer over time as the fabric interacts with the natural environment.

Founded: 2016
Founders: Larz and Aida Harry

36. Matičevski

Brief history of the label: Toni Toni Matičevski is a Melbourne-based Australian fashion designer. He studied fashion at RMIT University and graduated with first-class honours. After spending time working overseas, he returned to Melbourne in 1998 to launch his own label. In 2002, Matičevski won Best New Designer at the L’Oréal Melbourne Fashion Festival with his debut collection.

Why you’ll love this brand: Avant-garde fashion that makes you feel like a goddess- say no more. Specialising in gowns and formal wear, each piece is bold and unique, and it will guarantee you look like something straight out of Hollywood.

• Founded: 1999
• Founder: Toni Matičevski

37. Maurie & Eve

Brief history of the label: Kelly Davies-Green founded MAURIE + EVE on Sydney’s northern beaches in 2001, in honour of Kelly’s late grandparents, with the brand’s first garment stitched on Grandma Eve’s sewing machine.

Why you’ll love this brand: Maurie & Eve combines fun patterns with natural, organic pieces, making it one of Australia’s best clothing brands for a coastal-cool look. We love the comfort of each piece, and we can’t get past the unique mix of boho vibes with a minimalist edge.

• Founded: 2001
• Founder: Kelly Davies-Green

38. Michael Lo Sordo

Brief history of the label: Michael Lo Sordo founded the label after working as a visual merchandiser for Italian fashion designer Giorgio Armani; the self-named brand became successful soon after its inception. Its coterie includes Margot Robbie, Rita Ora, and Kim Kardashian, among others.

Why you’ll love this brand: Michael Lo Sordo masters classic silhouettes with a daring edge. Need a statement look that will turn heads? Look no further than Michael Lo Sordo.

• Founded: 2006
• Founder: Michael Lo Sordo

39. Perks & Mini

Brief history of the label: Born in Melbourne under the leadership of Misha Hollenbach and Shauna Toohey, Perks & Mini drew on the founders’ shared backgrounds in fine art, fashion, and graphic design. The pair met on the streets, and the name originates from Hollenbach and Toohey’s graffiti tags “Perks” and “Mini.”

Why you’ll love this brand: We honestly can’t think of another brand quite like this one, which is why we love it. The clothes are non-gender-specific, edgy and a bit rough. They also feature pretty cool collaborations throughout their collections.

Founded: 2000
Founders: Misha Hollenbach and Shauna Toohey.

40. Permanent Vacation

Brief history of the label: The brand began in 2016 with hat designs for close friends. The founder, Alex Cronin, scouted among his friends for the skills needed to build the brand, including Andre Dumouchel, Andrew “Quillie” McQuillan, Brady Shaw, and Justin Haberman.

Why you’ll love this brand: It really does say it in the name; the brand’s earthy tones, bright pops of colour, and nods to 90s Hip-Hop evoke a vacation vibe, no matter where you are. Their collections also constantly push new boundaries and styles, so we never get bored.

Founded: 2016
Founder: Alex Cronin

Permanent Vacation now presents itself as a women’s label, and everything is made in Melbourne and shipped worldwide. Each release is part of an ongoing Project series rather than a traditional season. Every product page lists exact garment measurements, and the team answers sizing questions by email, which helps when buying from a small label sight unseen. Anyone after menswear should look to Barney Cools instead.

41. R.M. Williams

Brief history of the label: Reginald Murray Williams developed leatherworking skills during his time in the Flinders Ranges. He began selling saddles and soon set up shop in Adelaide. He soon began producing a wide range of leather goods but found particular success with his riding boots. And as they say, the rest is history.

Why you’ll love this brand: An iconic Australian brand, dubbing a pair of RM’s is somewhat of a national emblem. The one-piece leather boots are perfect for roughing it out in the outback, and you can pair them with a suit for a night out in the city. What other shoe can do both so well, so effortlessly?

• Founded: 1932
• Founder: Reginald Murray Williams

42. Réalisation Par

Brief history of the label: Co-founder Teale Talbot had another label in Australia when Réalisation Par was founded. However, after many years of working together on and off, she and Alexandra Spencer moved in together and formed an online direct-to-consumer business.

Why you’ll love this brand: Réalisation Par started with just six dress designs, sold season after season. This shook up the industry in a very positive way. Plus, the approachable, highly curated collections make each piece special and built to last in your wardrobe for years.

Silk dresses remain the core, but Réalisation has become a global label with a London flagship and stores in Shanghai and Sydney. Its collaborations now range from a bikini line with Frankies Bikinis to capsules built around David Bowie, Elvis and Elton John. It’s the one to buy for a printed silk mini. If you want structured office tailoring, Anna Quan is the better fit.

• Founded: 2015
• Founders: Alexandra Spencer and Teale Talbot

43. Rip Curl

Brief history of the label: In 1969, two surfing friends, Doug “Claw” Warbrick and Brian “Sing Ding” Singer, were surfing in Torquay and wanted to stay to surf iconic Bells Beach, so they came up with the idea of making surfboards. In April of that year, they made the first boards; at first, they made four a week for the best surfers in Torquay.

Why you’ll love this brand: What screams ‘Aussie’ more than Rip Curl? With an iconic story and even more iconic surfboards and surfwear, Rip Curl is reliable, durable and built to withstand sun and salt. It is the ultimate surf brand.

Rip Curl is as much a wetsuit and watchmaker as a clothing label, with tide watches sold alongside boardshorts and swimwear. The Search Series and a new Archive Collection lead the current range, and Club Rip Curl membership lowers the free shipping threshold. Buy here for technical surf gear. For resortwear you’d wear into the city, Venroy or Commas is a better fit.

• Founded: 1969
• Founder: Doug Warbrick, Brian Singer

44. SABA

Brief history of the label: SABA, one of Australia’s longest-standing brands, was founded by Joe Saba in 1965. It was born from humble beginnings and began as The Joseph SABA Shirt Shop on Flinders Lane in Melbourne. In 2002, Joe Saba sold the brand to the owners of the fashion labels Sportsgirl and Sussan, and in 2005, the Apparel Group acquired SABA.

Why you’ll love this brand: Contemporary and refined, SABA is a go-to for wardrobe staples. The brand’s chinos and button-down shirts are always a safe bet when you need a fresh addition to your wardrobe. The prices are pretty affordable, too, which is always a bonus.

• Founded: 1965
• Founder: Joseph Saba

45. sass & bide

Brief history of the label: Best friends Sarah-Jane Clarke and Heidi Middleton established sass & bide in 1999. They met in school and reunited in London, where they started selling customised jeans in a stall on London’s Portobello Road Market.

Why you’ll love this brand: It is a designer label that feels neither pretentious nor too delicate. Their pieces are timeless, with a playful edge. This is the perfect brand for (impressive) work apparel and for nights out on the town.

• Founded: 1985
• Founder: Heidi Middleton, Sarah-Jane Clarke

46. Scanlan Theodore

Brief history of the label: Founded in 1987, Scanlan Theodore was the brainchild of designer Fiona Scanlan and creative director Gary Theodore. The original flagship boutique was on Chapel Street, South Yarra and was designed by a close friend of the brand, Australian interior designer Don McQualter of Studio McQualter. In 2002, Scanlan pursued other creative endeavours.

Why you’ll love this brand: Luxury Australian womenswear doesn’t get much better than this. We love the notes of European elegance and nods to New York trends in the brand’s collections, while each piece remains wearable in the Australian climate.

Founded: 1987
Founders: Fiona Scanlan and Gary Theodore

The range now extends well beyond dresses into bridal, denim, coordinating sets, knitwear, shoes, bags and jewellery so that you can dress head to toe in one label. Signing up to the newsletter unlocks complimentary express shipping, and click and collect is free. It’s the most polished womenswear on this list. For something softer and more relaxed, Shona Joy is the alternative.

47. Shona Joy

Brief history of the label: The Shona Joy brand was founded by Shona Joy herself when she began selling her hand-painted designs at the iconic Bondi Beach and Paddington Markets in 2000.

Why you’ll love this brand: One of Australia’s best clothing brands for laid-back Aussie looks with a refined edge, we especially love its swimwear range, including swimmers and outerwear for beach days and afternoons by the pool.

Founded: 2000
Founder: Shona Joy

Shipping is free on every order within Australia, exchanges are now free on Australian orders, and Sydney metro shoppers can get same-day delivery. That makes Shona Joy a safe bet for a last-minute event outfit. For louder party dressing, choose Bec + Bridge; for refined pieces you’ll wear well beyond one occasion, stay here.

48. SIR.

Brief history of the label: Nikki Campbell and Sophie Coote founded SIR after seeing a gap in the market for minimal wardrobe staples that captured the spirit of the Australian lifestyle.

Why you’ll love this brand: It’s all about wardrobe essentials and a classic, minimalist silhouette. They are the queens of mastering block colours, and we love the soft feminine touches within their iconic collections.

• Founded: 2014
• Founder: Nikki Campbell, Sophie Coote

49. Song for the Mute

Brief history of the label: Melvin Tanaya and Lyna Ty, Song’s brand director and creative director, founded the brand. They met at primary school, and the brand began when Melvin asked Lyna to help him with a pattern. Not too long after, the pair created an eight-piece collection.

Why you’ll love this brand: Song for the Mute’s clothing is unisex, designed to be worn by all and to help people express their individuality. The experimental vibes and bespoke fabrications are unlike anything else in the Australian fashion world right now.

Founded: 2010
Founder: Melvin Tanaya and Lyna Ty

50. St. Agni

Brief history of the label: St. Agni is a Byron Bay-based womenswear label. Founded by husband-and-wife duo Lara and Matt Fells, the brand originally made a name for itself with its cult leather woven sandals. At the time, they both worked in retail and wanted to do something of their own.

Why you’ll love this brand: Inspired by the moods and colours of Byron Bay, St. Agni makes you feel more relaxed when you put on something from them. Their sandals remain our favourite offering, but their flowing dress and knit jumpers are a close second.

Founded: 2014
Founders: Lara and Matt Fells

51. SUKU Home

Brief history of the label: Founder Christine Lafian was inspired by the colours and patterns of her childhood in Indonesia and wanted to bring the ethereal artwork of tribal cultures into the modern home. The brand initially started selling colourful bamboo bedding.

Why you’ll love this brand: SUKU Home is one of Australia’s best bedding and clothing brands and is basically the uniform of many Melbournians. The brand’s bold patterns and bright colours are instantly recognisable, and its bedding remains the ultimate bedroom statement piece.

Founded: 2013
Founder: Christine Lafian

SUKU now makes only a handful of pieces each drop, each hand-painted and sewn by artisans in its Bali studio, and the range now includes pyjamas, robes, tops and bottoms alongside the bedding. Because runs are small, joining Pillowclub for early access is the surest way to get the print you want. For a bolder sleep set than Bonds pyjamas, this is the one.

52. Supré

Brief history of the label: Supré was founded by Hans and Helen van der Meulen in Sydney in 1984. However, Supré entered voluntary administration in 1997 but was acquired by the Cotton On Group in 2013.

Why you’ll love this brand: Affordable, on-trend staples; almost everyone has something from Supré, and for good reason. Supré shines with its fun little singlets, skirts and wide range of accessories.

• Founded: 1984
• Founder: Hans and Helen van der Meulen

53. Tigerlily

Brief history of the label: Jodhi Meares, the former wife of James Packer, founded Tigerlily in 2000. Billabong International later sold it to Crescent in 2017 for about $60 million.

Why you’ll love this brand: We can’t beat Tigerlily’s classic patterned dresses and bikinis. Nowadays, they also offer knitwear, boots and accessories, making it your one-stop shop for boho-chic.

Founded: 2000
Founder: Jodhi Meares

The new Navagio print runs across swim and clothing, so you can match a Tara Triangle Bikini Top and Tiger Bikini Bottom with the Abigail Maxi Skirt, Dixie Mini Dress or Amara Cami for an outfit that goes from beach to lunch. Returns are free within 30 days. Choose Tigerlily for a coordinated boho print. Camilla is the louder, more maximal kaftan alternative.

54. Tony Bianco

Brief history of the label: In 19702, Tony Bianco went out on his own and started the company at 25. Inspired by his Italian heritage, the brand focused on footwear

Why you’ll love this brand: Tony Bianco has everything shoe addicts need. The brand combines exquisite design with quality, so you can finally get shoes that look good and feel good too.

• Founded: 1972
• Founder: Tony Bianco

55. Venroy

Brief history of the label: Beginning in Bondi Beach in 2010 with European-length Swim Shorts, Venroy soon expanded its offerings and evolved into a complete lifestyle brand for men and women.

Why you’ll love this brand: One of Australia’s best resort-wear brands, Venroy is the definition of timeless fashion. Their collections are simple and classic, and they’re sure to make anyone look like the classiest version of themselves.

Founded: 2010
Founder: Sean Venturi

56. Zanerobe

Brief history of the label: Founded in 2002 by two mates, Leith Testoni and Jonathon Yeo, Zanerobe started as a blog and soon expanded into an online store. Today, the brand sells its clothes internationally.

Why you’ll love this brand: We can’t get past the brand’s signature pieces: the Sureshot Jogger and the Flintlock Tee. Their streetwear is exactly what comes to mind when you think of the genre, which is why we love Zanerobe when we want to add some edgy pieces to our wardrobe.

Founded: 2002
Founder: Leith Testoni, Jonathon Yeo

Zanerobe’s look has shifted toward relaxed proportions: the current range features boxy cropped polos, oversized and cropped Flow tees, wide-leg pleated trousers and baggy pants. The Box Crop Polo comes in a long run of colourways, and the Flintlock Tee is still in the range. If you like the wider cut but want Japanese fabrics, Charlton’s wide-leg pants are the premium alternative.

Alternatives to These Australian Fashion Brands

Every fashion brand we’ve listed above is owned and operated in Australia. However, several Australian fashion brands have found such widespread success that overseas companies have bought a portion of the company or, in some cases, the entire business. We’ve listed some of our favourite brands below in alphabetical order for your convenience.

• Billabong: A label that needs no introduction, Billabong once brought Australian surf and skate culture to the world, changing the landscape in the process. The company has had its ups and downs, but it still churns out products and collections that are both optimal and inspiring. Plus, 1.8 million Instagram followers is no small feat. Whether you live for the skate park or the pipeline, this popular Australian brand does nothing wrong.
• Quiksilver: Like Billabong, Quiksilver didn’t just spread surf and skate culture worldwide. It practically defined it. Born in Torquay, Victoria, and available nationwide, the affordable Australian clothing brand delivers performance, quality, and style in equal measure. Just as impressive is its offshoot brand, Roxy, which targets women. Boardriders Inc., based in Huntington Beach, California, owns and operates it.
• Witchery: When Country Road revived the label in 2012, it paved the way for one of the nation’s biggest specialty retailers. It sits under the South African-based multinational Woolworths. Still, the brand continues to produce season after season of elevated fashion statements for the modern woman, leaving no trend or wardrobe essential behind.
• Zimmermann: While it maintains its Australian roots by design, American private equity firm Advent International bought a majority stake in the brand in August 2023. The deal was estimated at around $1.5 billion.

Things to Consider When Choosing Australian Fashion and Clothing Brands

A few things worth checking before you hand over your card to a local label.

• Fit: Local labels cut to their own blocks, so a medium at one can wear like a large at the next. Read the measurements in the size guide rather than trusting the letter on the tag.
• Fabric: Natural fibres like linen, merino and heavyweight cotton handle a humid summer far better than synthetic blends. The composition label tells you more about how a piece will wear than the product photos do.
• Provenance: Designed in Australia and made in Australia are not the same claim. If local manufacturing matters to you, check where it was sewn and whether the label is open about its factories.
• Returns: Smaller brands often sell mostly online and run tighter exchange policies, particularly on sale stock. Read the returns page before you buy, not after the parcel turns up.
• Stock: Many independent labels produce in small runs and rarely restock sold-out styles. If a piece genuinely fits your wardrobe, waiting for a markdown can mean missing it entirely.

Why You Should Trust Our List of Australian Fashion and Clothing Brands

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