We’ve entered a bold new era of generative AI computing and one name is leading the way: NVIDIA. With an extensive background in AI development and innovation, the brand accelerated the shift in 2018 with the launch of RTX technologies and the first consumer GPU built for AI (better known as GeForce RTX). Ever since, AI computing on RTX PCs and workstations has spread like wildfire to become an expansive ecosystem with millions of users and a boatload of useful applications. And to think, we’re still just getting started!
What is AI and Generative AI?
In the simplest sense of the concept, AI is a better and more intelligent form of computing that can learn without explicit codes or prompts from humans. Through its ability to ingest swaths of data and recognise patterns, AI trains autonomously and thereby evolves at an exponential rate. The next chapter in this saga is generative AI, whereby AI is able to develop new content based on a variety of inputs. For a user-friendly guide to all things AI, check out this website.
How Does AI Affect Performance on RTX PCs and Workstations?
By implementing AI technology through its RTX platform, NVIDIA has been able to make a great thing so much greater. After all, the best PCs from names like Razer and Alienware were already running on NVIDIA GPUs (aka graphics processing units) before the whole AI boom came along. Now that AI has been built into every single RTX GPU, Windows PC and workstation users have the most advanced computing technology at their literal fingertips. Everything from gaming to content creation to daily productivity has been profoundly supercharged as we enter the next generation of laptops and desktops.
But What Does AI Actually Do?
The introduction of NVIDIA GeForce RTX AI PCs and NVIDIA RTX workstations means better performance, period. Each of these computers has dedicated hardware designed to help AI train harder and run faster. At this very moment, 100 million RTX PCs and workstations are in use, along with over 600 AI-enabled games and applications. Here’s a quick glance at the features and benefits that are exclusive to RTX AI:
Meet ChatRTX
Your own personal and private AI chatbot, ChatRTX generates tailored responses from local files, quickly heeding search requests and other tasks at the drop of a text or voice command.
Enhanced Video Production
NVIDIA GPUs and exclusive driver technology enable supercharged performance across video editing platforms such as DaVinci Resolve, Adobe Premiere Pro, Capcut, and many more.
Interactive 3D Design
3D design features such as real-time viewport rendering, upscaling, ray reconstruction, and more are available through apps like Adobe Substance, Adobe Painter, Blender, D5 Render and Unreal Engine. Improve rendering performance with NVIDIA DLSS and OptiX AI technologies.
NVIDIA Broadcast
NVIDIA’s Broadcast app uses AI technology to improve live streaming performance no matter what your location. From noise removal to background replacement and more, any room becomes a state-of-the-art home studio.
DLSS Gaming Technology
Thanks to the power of AI, NVIDIA DLSS gaming technology creates additional frames and improves the performance and image quality of games like Star Wars: Outlaws and Indiana Jones and the Great Circle (coming soon).
Create Your Own Digital Humans and NPCs
NVIDIA ACE is a technology suite that uses generative AI to create life-like digital humans, complete with their own speech and behaviour patterns. Check out Mecha BREAK, the first game enhanced by NVIDIA ACE and digital human technologies
Remix and Remaster Your Favourite Games
Currently in the BETA stage, NVIDIA RTX Remix allows you to reinvent classic games, capture game assets, and automatically enhance materials with help from generative AI and DLSS. Check out Half-Life 2 RTX: An RTX Remix Project, which is early in development and is a community effort looking to galvanise talented modders and artists everywhere.
The Next Frontier of Digital Art and Design
NVIDIA Canvas is an AI-powered creative app that turns simple brushstrokes into realistic landscape images and stunning backgrounds, thereby expediting concept exploration.
RTX Video Improves Video Quality
AI Super Resolution and HDR in Chrome, Edge, and Firefox browsers plus VLC Media Player turn standard internet video into pristine 4K HDR media.
The Developer’s New Toolkit
NVIDIA’s RTX AI Toolkit allows you to customise, optimise, and deploy AI models for Windows applications with an end-to-end suite of tools and SDKs.
Faster Image and Video Generation
Generate images and videos faster on NVIDIA RTX GPUs, accelerated by NVIDIA TensorRT.
For work, play, and everything in between, generative AI is already an absolute game-changer. NVIDIA continues to lead the charge with its superlative RTX platform, which increases performance speeds across development, gaming, content creation, and more.
Pick up a new GeForce RTX-powered laptop or RTX AI PC to behold the difference for yourself, or get left behind like the rest of the Luddites. Like Daft Punk once sang: harder, better, faster, stronger. Consider it the new mantra moving forward.
