Moncler’s “Genius” Revealed During Milan Fashion Week

During Milan Fashion Week, Moncler presented a multitude of unique scenes featuring the brand’s upcoming collections. Designers behind the collections included Pierpaolo Piccioli & Liya Kebede, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM and Richard Quinn.

The Milan Fashion Week scenes appeared as part of Moncler Genius – an ongoing strategy to keep the brand’s unique heritage and traditions alive, while having a clear vision of the future that speaks through different voices, in a progressive, even pioneering way. The tagline for Moncler Genius is “One House, Different Voices.” Scroll down for highlights from the Moncler scenes with insights from the designers.

milan fashion week

Pierpaolo Piccioli – Couture that connects cultures

Piccioli fused the language of couture with bold silhouettes swarming in rhythmic intarsia that recall African textiles.

“I involved Liya Kebede, who is an active supporter of African artisans with her label lemlem, in the process, creating something true to her, to Moncler and to my own sensibility,” says Piccioli.

milan fashion week

Richard Quinn – Prints pushed to the max

Richard Quinn loves bold colours, odd opulence and favours shapes that recall the Fifties and Sixties. The result is a visually arresting mix of statement outerwear, printed bodysuits, pumps and padded thigh-high boots.

“It was so exciting for both brands to come together and design pieces that are a true reflection of both brand identities and I’m honoured to be part of the Moncler family,” says Quinn.

milan fashion week

Moncler 1952 (Men) – The laid back spirit

Sergio Zambon reworks the heritage of Moncler as an icon of youth culture. He imbued a
pop spirit with a relaxed attitude, keeping strong technical features. The mix of muted colours and laminated touches creates a fresh balance.

“This season has a very contemporary laid back vibe for people who enjoy nature close to big cities,” says Zambon.

milan fashion week

Moncler Grenoble – Limitless technical freedom

This season, Sandro Mandrino created a dialogue between seemingly non-matching worlds, devising mountain gear suited for festival goers. The result is layered, lively and liberated.

“I stuck to the brief in terms of fabrics and shapes, but went the opposite way in terms of treatments, opting for tie-dye, fringes and patchworks that have a crafty feel. Still, you can ski in these,” says Mandrino, reassuringly.

milan fashion week

Simone Rocha – A uniform for nature

Simone Rocha evolved her trademark romantic shapes while thinking about protection against the elements – Voluminous silhouettes inspired by tenting, blankets that turn into capes, both creating a new uniform for nature.

“It has been an amazing opportunity to work with Moncler experts in their field and to explore the classic down fabrication in new ways,” says Rocha.

milan fashion week

Craig Green – The distortion of volumes

The dialogue between clothing, body and space is central for Craig Green. He devised bold volumes made of light modules that can be folded, flattened and packed, creating shapes that shrink and grow.

“Moncler has a strong heritage but still embraces change,” says Green. “They encourage an experimental approach and are not afraid of taking risks, which makes them a great collaborative partner and what I believe is unique about the Moncler Genius project.” Craig Green also recently launched “Wearable Habitats” with Moncler Genius.

milan fashion week

Moncler 1017 ALYX 9SM – A modern take on function and comfort

Matthew Williams mixed a metropolitan and industrial sensibility with Moncler’s function and comfort. The result is a modern line of garment-dyed outerwear and hi-impact accessories such as sleeping bags.

“With my collection, I wanted to attempt to create products that Moncler has yet to make, as well as have a true marriage of the 1017 ALYX 9SM and Moncler aesthetics,” affirms Williams.

milan fashion week

Hiroshi Fujiwara – The metropolitan crossover

Hiroshi Fujiwara keeps tweaking vintage, military, urban and tech references, landing bold lettering and mysterious slogans onto clean, functional pieces.

“Moncler Genius is the opportunity to mix different identities into a new one,” says Fujiwara. “It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler.”

moncler fashion show

Moncler Palm Angels – Art breaking

Francesco Ragazzi worked with big volumes, bold shapes and laminated surfaces as he devised fearless urban silhouettes with a riotous, almost punk spirit.

“I started with the idea of a vandalised art gallery,” says Ragazzi. “The purity of the lines and form are abruptly challenged. For me, Moncler is about the simplicity of a product that comes to life in many forms. I wanted to break that form.”

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