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14 Best Japanese Denim Brands

Thanks to superior materials and methods alike, the best Japanese denim is more popular than ever before. What was previously a somewhat niche industry continues to explode, as more and more people seek out quality over quantity. Naturally, one might wonder: why are Japanese denim jeans different than those from countries like America (i.e. the birthplace of this wardrobe essential)? Let’s find out before we dive into our list of the best Japanese denim brands.

The Best Japanese Denim Brands

Jeans from the best Japanese raw denim brands will typically cost more and require some extra TLC, but they’ll also deliver more character, colour, variability, style, comfort, and prestige. It’s then only natural that you might want to score a pair. Here’s our list of the best Japanese denim brands:

Product image of Momotaro denim with plain white background
Momotaro 0306-V Zimbabwe Cotton Denim Tight Tapered | Image: Momotaro

1. Momotaro

This top brand hails from Kojima, where the Japanese denim industry was born and where it continues to thrive. Handmade using rare materials like Zimbabwe cotton and a natural indigo dyeing process, Momotaro jeans don’t just resist fading, they get a little darker with age.

Founded in: 2006
Located in: Kojima
Known for: Selvedge denim jeans that are handmade using Zimbabwe cotton

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Product image of x with plain white background
Oni Denim 902-DIZR ‘Dark Indigo Secret Denim’ | Image: Blue Owl & Son of Astag

2. Oni Denim

If hard-to-find Japanese jeans went by any other name, that name might very well be Oni. Shrouded in secrecy, the brand keeps the exact details of its elusive weaving methods tightly under wraps. According to legend, each pair is handwoven on a vintage shuttle loom by an ancient master-weaver named Oishi-San. Whatever the methods, the resulting selvedge denim jeans are duly distinguished by their slim fits and unique textures. Good luck scoring a pair!

Located in: Okayama
Known for: Rare selvedge denim jeans

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Male model wearing Japan Blue Jeans with plain white background
Japan Blue Jeans J204 MID Africa Cotton Tapered Selvedge Jeans | Image: Japan Blue Jeans

3. Japan Blue Jeans

Striking a balance between high-quality and relative affordability, Japan Blue delivers genuine raw selvedge denim for much less than most competing brands. True to form, the label’s jeans are tight, modern, durable, and well-made. What more do you need?

Founded in: 2010
Located in: Kojima
Known for: Raw selvedge denim at a great price

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Male model wearing Blue Blue Japan Sashiko Haori with plain white background
Blue Blue Japan Sashiko Haori Patchwork Indigo-Dyed Cotton | Image: Editorialist

4. Blue Blue Japan

Not to be confused with Japan Blue Jeans, this seasoned brand employs traditional methods and a unique dye of natural indigo. Like fine leather, each pair of Blue Blue Jeans take on more character, colour, and distinction with age. This is quintessential Japanese style with a worldwide cult following to show for it.

Founded in: Early 1990s
Located in: Tokyo
Known for: Natural indigo dyeing process

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Male model wearing Evisu kimono denim jacket and slim fit jeans with plain white background
Evisu Embroidery Loose Fit Kimono Denim and Slim Fit Jeans | Image: Evisu

5. Evisu

“These ain’t Diesel, these is Evisu…” So goes a (slightly modified) line from the 2002 Jay-Z track “Show You How,” which was just one among many rap songs to mention this legendary brand. Named for the Japanese folk god of money, it first launched in the early ’90s and initially produced about 14 pairs of jeans per day. Each one featured a signature seagull that was hand-painted by founder Hidehiko Yamane himself. In the wake of a tax evasion scandal, Evisu relaunched in 2009 and continues to capitalise on its urban appeal.

Founded in: 1991
Located in: Osaka
Known for: Elevated urban aesthetic

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Male model wearing Iron Heart Selvedge Denim with plain white background
Iron Heart Selvedge Denim Super Slim Cut Jeans Indigo | Image: Iron Heart

6. Iron Heart

If you’re looking for exceptional range and quality construction, then you’ve just found your new favourite denim brand. Inspired by Japan’s motorcycle community, Iron Heart specialises in heavyweight fabrics and high-contrast fades. As a result, it’s cultivated a considerable following across the world stage, and grown rapidly in under two decade’s time. By working with a number of top-tier Japanese mills, the label makes up for a lack of singularity by way of ample versatility. Currently headquartered in the UK, it’s still a Japanese denim brand at heart.

Founded in: 2003
Located in: Portsmouth, England
Known for: Heavyweight construction and impressive range

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Product image of Samurai Jeans with plain white background
Samurai Jeans S511AX ‘AI Plus’ Slim Tapered | Image: Samurai Jeans

7. Samurai Jeans

Easily one of the best Japanese raw denim brands, Samurai Jeans has been exploring the power of the fade since the late 1990s. Taking direct cues from Levi’s, founder Tohru Nogami infuses American-style trends with Japanese materials and flourishes to create something utterly unique. It’s all in the details, as the saying goes, and that’s where this brand truly thrives. Pick up a pair of the 19oz. raw denim jeans and look for the silver selvedge ID, which resembles a samurai sword.

Founded in: 1997
Located in: Osaka
Known for: Unique fades and signature details

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Product image of Sugar Cane jeans with plain white background
Sugar Cane 1966 Jean | Image: Sugar Cane

8. Sugar Cane

Crafted in the vein of vintage American workwear, Sugar Cane & Co. has been churning out durable Japanese selvedge denim jeans since the 1970s. The brand often incorporates eco-friendly sugar fibre into the cotton fabric blend, achieving a purposefully uneven texture. Built to last and hard to find, these jeans commonly deliver a tight fit.

Founded in: 1970s
Known for: Workwear aesthetic and slubby texture

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Product image of Studio D’Artisan tapered jeans with plain white background
Studio D’Artisan Relax Tapered Jeans SD-108 | Image: Hinoya

9. Studio D’Artisan

Part of the famous Osaka Five, this trailblazing brand was the first to make shuttle loom-woven hank-dyed jeans in Japan. When the Japanese raw selvedge denim boom kicked off in the late 1990s, Studio D’Artisan became all the more popular. To this day, it makes its own fabric and weaves its own range of inexpensive to fairly expensive Japanese jeans, which often appear in limited supply and sell out fast.

Founded in: 1979
Located in: Osaka
Known for: Artisanal jeans

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Male model wearing Tanuki high rise tapered jeans with plain white background
Tanuki ZBHT ‘Zetto Benkei’ High Rise Tapered Jeans | Image: Tanuki

10. Tanuki

Passion meets experience at Tanuki, which was recently founded by a group of seasoned craftsmen. The Japanese brand excels at making unsanforized denim, meaning denim that hasn’t been stretched, fixed, or pre-shrunk. You might say this is raw denim in its purest form, though it can lead to complications in terms of sizing. But we still say it’s worth it!

Founded in: 2016
Located in: Okayama
Known for: Unsanforized denim and a brand mark stitched onto the back pocket

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Male model wearing Full Count jeans with plain white background
Full Count New 1101 | Image: Okayama Denim

11. Full Count

Along with Japanese denim brands like Evisu and Studio D’Artisan, Full Count makes up part of the iconic Osaka Five (though it now operates out of Okayama). Since the early ’90s, this popular label has employed luxurious fibres like Zimbabwean cotton to create vintage-style jeans that are equal parts tough and comfortable.

Founded in: Late 1980s
Located in: Okayama
Known for: Use of Zimbabwean cotton denim fabric

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Product image of The Flat Head jeans with plain white background
The Flat Head 3009 Jeans | Image: Denim Head

12. The Flat Head

Drawing inspiration from the California coastline, this Nagano-based brand remains best-known for its slim and mid-weight raw denim, which ages impeccably and lasts forever. More than the creator of expensive Japanese jeans, The Flat Head also offers jackets, wallets, and other clothing and accessories of considerable quality.

Founded in: 1996
Located in: Nagano
Known for: Unique fades and extreme durability

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Male model wearing TCB slim jeans with plain white background
TCB 50s Slim Edition | Image: TCB

13. TCB

Founded by a former denim apprentice in 2008, TCB stands for both “Taking Care of Business” and “Two Cats Brand.” It reproduces vintage American designs from various eras by way of Japanese methods. The range is famously small and broken down according to the decade that inspired it (’20s, ’50s, etc). Meanwhile, the prices are relatively low, the quality is high, and the style is classic.

Founded in: 2008
Located in: Kojima
Known for: Retro American-style designs combined with Japanese craftsmanship

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Product image of Big John Selvedge Denim with plain white background
Big John M106G Selvedge Denim | Image: Big John

14. Big John

Let’s give it up for the first brand to produce 100% Japanese denim jeans! Sure, that makes Big John something of an old-school titan, but it also makes them the godfather of Japanese selvedge denim, among other things. Plus, the label keeps pace with the latest and greatest trends. Put it all together and you get one of the best Japanese denim brands, period.

Founded in: 1940s 
Located in
: Okayama
Known for: Kickstarting the Japanese denim industry

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Close up of Japanese selvedge denim
Japanese Selvedge Denim | Image: American Classics London

What is Japanese Selvedge Denim?

While Japanese denim jeans might differ from one pair to the next, the country’s foremost brands are best known for two things: selvedge denim and raw denim. These terms are often used interchangeably, but they aren’t quite the same thing. To elucidate, raw denim is denim that hasn’t been pre-washed and selvedge denim—which comes from the phrase “self-edge”—refers to a tight and natural edge that can only be achieved via specific methods.

When selvedge (also known as selvage) denim is turned into a pair of jeans, it prevents unravelling and retains a clean look. It’s more costly to produce than non-selvedge denim and thereby featured on expensive Japanese jeans. Selvedge denim can be used on both un-washed (i.e. raw) and pre-washed jeans alike. To learn more about both raw and selvedge denim, check out this article.

Close up of Oni Denim Selvedge Denim label
Why is Japanese Denim Considered the Best | Image: Hinoya

Why is Japanese Denim Considered the Best?

In the decades following WWII, nearly all the denim in Japan was sourced from America. However, a company named Kurabo Mills decided to craft its own denim fabric in the small town of Kojima (which is now known as a veritable Japanese denim hub within the broader Okayama prefecture). After some gruelling trial and error, Kurabo created KD-8 denim in 1972. KD was named for the mill in which the material was created and 8 made reference to the number of attempts it took to get it right.

As one might suspect, the Japanese denim from Kurabo Mills was starkly different than your average fare. Namely, it used natural dye and was made on old looms to produce selvedge fabric. Native brand Big John incorporated the denim into its “M” Series and a new industry was born. It’s an industry that would change and evolve over subsequent decades, but also stay true to a number of its materials and methods.

Japanese Denim FAQ

Why is Japanese denim considered the best?

High-quality Japanese denim is considered the best because it's woven on old shuttle looms and made using premium fabrics and natural indigo dyes. The result is often raw selvedge denim, which delivers unique colour, texture, and appearance.

What is Japanese selvedge denim?

Formerly known as self-edge, Japanese selvedge denim occurs by way of unique production techniques. A selvedge end is tightly woven on both sides of the fabric and it prevents the denim from unravelling.

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