PUMA is gearing up to launch a sustainable sportswear collection with First Mile, a company who supports low-income communities by collecting plastic bottles to produce recycled polyester. The collection will consist of shoes and apparel featuring utility pockets and outdoor elements when it arrives in early 2020.
First Mile is an international organisation that supports more than 4,000 people across its collected networks, recovering plastic bottles which would have otherwise polluted streets, canals and landfills of those communities. Using the bottles as a raw material, First Mile produced more than 300 tons of recycled yarn in 2018. Aussie brand SQDAthletica has already done something similar, turning recycled plastic bottles into its Orion clothing collection.
“Plastic pollution is one of the most pressing environmental problems the world faces today. That is why we are very excited to join First Mile and be a part of the solution while supporting low-income communities and transparency in supply chains,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.
“We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing,” said Kelsey Halling, Director of Partnerships at First Mile. “The PUMA x First Mile collaboration will positively impact lives by giving value to plastic waste.”
Expect more on this in the coming months. In other PUMA news, the sportswear brand partnered with Les Benjamins for Turkish-inspired streetwear.