56 Best Australian Fashion and Clothing Brands

The best Australian fashion and clothing brands are putting our beloved continent on the international stage. Long gone are the times when the word “Australia” prompted snarky comments about beer, spiders, and crocodiles. Nowadays, we’re a veritable hub for contemporary style, with a fashion scene that continues to grow internationally. The brands we’ve selected below set trends here and abroad while holding their own against global competitors. If it’s happening in fashion, these Australian fashion labels are all over it.

Best Australian Fashion and Clothing Brands at a Glance

Highlights from our list include the following brands:

• Best menswear brand: Academy Brand
• Best womenswear brand: Anna Quan
• For casual wear: Jac + Jack
• For designer: Commas
• For formal occasions: Venroy

Now that we’ve looked at our favourites let’s check out the complete list.

RELATED: We’ve also rounded up a list of our favourite Australian menswear designers.

1. Academy Brand

Brief history of the label: Academy Brand has and always will be an Australian brand that encapsulates the quintessential ‘Aussie’ lifestyle to a tee—laid-back, comfortable and casual. Founded in 2007, the brand is only continuing to grow—what started as a menswear brand now sells clothes for women and kids, too, with more than 50 stores nationwide.

Why you’ll love this brand: Two words. Staple pieces. Every person needs a handful of quality, comfortable staples in their wardrobe, and that’s what Acadamy Brand does best. Simple and effortless, their chinos, shirts and tees can suit any style. However, it’s their linen that’s one of our favourites on the market. While some brands simply slap the word ‘linen’ on their pieces, this brand thinks about colours, styles, and, most importantly, cuts to achieve the most flattering designs. Pick up some of their shorts, t-shirts, and pants in time for summer, and pair them with one of these summer fragrances for a great all-around outfit.

Founded: 2007
Founder: Anthony Pitt

2. Acler

Brief history of the label: Born in Adelaide by Australian design duo Julia Ritorto and Kathryn Forth, Acler has brought their vision to the world stage. The brand name was conceived by rearranging Scrabble letters—the word ‘clear’ became ‘Acler’. Today, the brand continues its passion for traditional textiles and pattern-making.

Why you’ll love this brand: Acler’s pieces are elegant, highly considered and high-quality, and it shows. Wear something from Acler, and you’ll exude pure, tasteful class. While they feel good on the skin, the craftsmanship and textiles stand out for us. The brand only releases four collections each year, and every garment is draped and designed in three-dimensional form for over 12 months. They put digital design in the background to bring movement, couture techniques, and hand draping back to the forefront. You can see the thoughtfulness that goes into every piece.

Founded: 2014
Founders: Kathryn Forth and Julia Ritorto

3. Aje

Brief history of the label: Founded by best friends Adrian Norris and Edwina Forest, the pair turned their vision for “raw beauty, tough femininity and effortless cool” into a reality. Today, Aje is one of Australia’s most recognizable fashion houses. The contemporary brand is grounded in their shared love of the arts. It was born from combining Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s time at the leading fashion magazine, RUSSH.

Why you’ll love this brand: This brand nails the quintessentially Australian coastal-to-urban aesthetic, which makes its pieces a no-brainer for those of us who spend our days hopping between the beach, meetings in the city, and nights out.

Founded: 2008
Founders: Edwina Robinson, Adrian Norris

4. Akubra

Brief history of the label: Akubra has a long history, going back to 1874 when Benjamin Dunkerley arrived in Tasmania from England and decided to start a hat-making business in Hobart. In the early 1900s, Dunkerley moved the business to Sydney, where it grew. The name “Akubra” came into use in 1912, and the rest is history, with Akubra hats still proudly Australian-made in Kempsey in NSW today.

Why you’ll love this brand: An Aussie classic, we’d go as far as to say that you’re not Australian if you don’t own something from Akubra. What we love most about this brand is its practical side—they know what they’re doing when braving the Australian elements. Plus, the classic aesthetic has a timeless quality that adds an element of style to any outfit.

Founded: 1874
Founder: Benjamin Dunkerley

5. Alèmais

Brief history of the label: Designer Lesleigh Jermanus founded ALÉMAIS with a desire to create collections that feature artisanal communities and reduce negative environmental impact. After graduating from Fine Arts, Lesleigh began designing and collaborating straight away, which led to the creation of the brand we know and love today.

Why you’ll love this brand: Every time you buy something from ALÉMAIS, you can feel good about it, too, as the brand aims to ensure more responsible and sustainable practices in the fashion industry. You can also get some unique pieces with designs inspired by the founder’s Lebanese heritage, meaning bright prints, patchwork, and delicate embroideries.

Founder: Lesleigh Jermanus

6. Anna Quan

Brief history of the label: Founded by the brand’s namesake, Anna Quan, in Australia in 2013, the brand has become a staple amongst Aussie fashionistas. The conception began with the simple re-imagining of the classic white shirt, and from there, Anna Quan grew.

Why you’ll love this brand: It’s a go-to for looking smart and professional. The clean lines, sleek silhouettes, and trans-seasonal designs perfectly balance minimalism and understated luxury.

Founded: 2013
Founder: Anna Quan

7. Assembly Label

Brief history of the label: Homegrown in none other than Bondi Beach, Assembly Label was the brainchild of friends Daniel Oliver and Damien Horan. They saw a gap in the market for low-fuss menswear with a relaxed coastal aesthetic.

Why you’ll love this brand: If you want to create the ultimate capsule wardrobe, look no further than this iconic Australian fashion label. With easy-wearing, minimalist designs and a muted palette of classic monochrome, wearing something from Assembly Label means you easily blend into the sun-kissed Aussie aesthetic. Because most pieces are made from natural cotton and lots of breathable linen, we also love how sustainable the clothes are and how well they complement the Australian lifestyle.

Founded: 2011
Founders: Damien Horan, Daniel Oliver

8. Barney Cools

Brief history of the label: Barney Cools was developed by Nat Taubman, the creative director of the Australian streetwear label ZANEROBE. Nat’s surfing lifestyle and free spirit inspired the idea for the brand.

Why you’ll love this brand: It breaks the rules. The pieces are comfy, colourful, playful, and laid-back. Wearing something from Barney Cools, you instantly look cool and carefree.

Founded: June 13, 2013
Founder: Nat Taubman

9. Bassike

Brief history of the label: Initially founded from a 1950s cottage on Sydney’s Palm Beach, two friends sought to create a brand that encapsulates the area’s slow beach lifestyle. The debut collection was t-shirts and pants; denim was added in 2007, and mainline women’s and men’s seasonal collections were added in 2008.

Why you’ll love this brand: There’s something about the Bassike brand that just makes you feel and look relaxed. Working with organic cotton and Australian makers, everything from Bassike almost feels like it was made by your friend’s sister, who lives around the corner. The collections are timeless and embody a quiet luxury.

Founded: 2006
Founders: Deborah Sams and Mary Lou Ryan

10. Bec + Bridge

Brief history of the label: Becky Cooper and Bridget Yorston met while studying fashion design at UTS in Sydney, where they started working with friends on customising clothes. The next thing you know, the brand was formed.

Why you’ll love this brand: This is perfect for a signature party dress or formalwear. Their bold and flattering pieces are perfect for any style or body shape.

Founded: 2003
Founders: Becky Cooper, Bridget Yorston

11. Bonds

Brief history of the label: George Allan Bond was an American who came to Australia in the early twentieth century. When he arrived, he started importing women’s hosiery and gloves, and In 1917, he began manufacturing hosiery in Redfern, Sydney.

Why you’ll love this brand: An Aussie icon, Bonds is the one-stop shop for all underwear and comfy clothes. Bonds are known for quality, and a pair of undies from Bonds last year (which is impressive, to say the least). The quality must be good for a brand to have been around this long. We love their pyjamas too.

Founded: 1915
Founder: George Allan Bond

12. By Johnny

Brief history of the label: This brand has had a colourful journey to become what it is today. Born from Australian fashion designer Johnny Schembri in his parent’s spare room, the brand started as a humble stall at Paddington Markets in Sydney before gaining hype when Schembri placed third in the reality television series Project Runway.

Why you’ll love this brand: We like the unique, high-quality garments By Johhny creates. With colourful patterns and intricate embroidery, By Johnny will always promise to have the perfect statement piece, no matter the occasion.

Founded: 2009
Founder: Johnny Schembri

13. C/MEO Collective

Brief history of the label: This Adelaide brand was founded in 2010 by husband and wife and business partners. The venture was a continuation of the power couple’s fashion empire, which comprises of C/MEO Collective, Finders, Keepsake the Label and The Fifth Label.

Why you’ll love this brand: Versatility! C/MEO Collective’s pieces range from classic styles to bold statement pieces. The result is a bold, affordable design that makes you feel like you are a celebrity, which is always a good vibe.

Founded: 2010
Founders: Dean and Melanie Flintoft

14. Calibre

Brief history of the label: In 1989, the brand opened its first store in South Yarra, Melbourne. It soon spread to Sydney and, in 1997, went global. However, exports stopped in the early 2000s, and the brand shifted its focus to the Australian market.

Why you’ll love this brand: It’s everything you need when you want classic, timeless fashion. Calibre masters the balance between smart and casual, and its range of tailored casual garments is second to none.

Founded: 1989
Founder: Gary Zecevic

15. Camilla

Brief history of the label: From Bondi to its launch at Australian Fashion Week, artist and designer Camilla Franks created a fashion brand that would become a staple among Australians. The brand was inspired by her love for travel and exotic design techniques.

Why you’ll love this brand: Wearing something from Camilla feels like a warm summer day, with a cocktail in hand and sitting by the pool. Specialising in bright kaftan designs and resort wear, the brand manages to transport you to someplace brighter, no matter where you are or how dreary the weather is. Extremely breathable and so comfy, you feel like you’re not wearing anything at all—what more could you want?

Founded: 2004
Founder: Camilla Franks

16. Camilla and Marc

Brief history of the label: A story of when sibling rivalries don’t get in the way—brother and sister duo Camilla Freeman-Topper and Marc Freeman combined their skillsets to create a fashion label. Merging Marc’s business know-how with Camilla’s design background and time studying in Italy, the brand was born

Why you’ll love this brand: It is a high-end brand that doesn’t take things too seriously. Their pieces blend bold statements with timeless simplicity, perfecting femininity mixed with masculine tailoring and androgynous shapes.

Founded: 2003
Founders: Camilla Freeman-Topper, Marc Freeman

17. Charlton

Brief history of the label: The brainchild of Henry Cousins and Huw Bennett, Charlton first came onto the Australian fashion scene in 2018 when the two founders realised there was a distinct lack of quality in the middle- to high-end menswear market. Slotting neatly above brands such as Academy Brand and Industrie, Charlton has made a name for itself with its extensive use of high-quality Japanese fabrics and premium cuts, which craft that balance between smart casual and business casual. Think camp-collar shirts with large pockets, wide-leg chino pants, button-up shirts, cardigans, and the list goes on.

Why you’ll love this brand: There are few things cooler than an Australian fashion brand that takes the best Japanese fabrics and constructs them with a unique Aussie twist. Charlton’s double-pocket utility shirt puts a Japanese workwear twist on the brand’s traditional aesthetic, while our personal favourite merino wool cream shirt jacket (as pictured) is constructed from Charlton’s 100% Woolmark Certified merino wool in a premium 300gsm weight that dually adds a layer of 50+ UPF (Ultraviolet Protection Rating) sun protection. Both these pieces set the tone for a brand that puts quality materials and constructions above everything else. It’s why we love this brand so much.

Founded: 2018
Founder: Henry Cousins, Huw Bennett

18. Commas

Brief history of the label: Coomas was founded in 2017 by Creative Director Richard Jarman. The brand began as a swimwear label and soon began producing resort wear. Richard’s wife joined the team, and they quickly became one of the best fashion brands in Australia.

Why you’ll love this brand: It’s beach culture with a twist. Commas collections are chill and beachy but also chic and refined. We especially love their species, which feature original painted artworks.

Founded: 2017
Founder: Richard Jarman

19. Cotton On

Brief history of the label: The brand’s first shop was the boot of a Ford Bronco parked at The Beckley Market in Geelong, and Cotton On has come a long way. The brand started off by selling denim jackets and soon took off. In 1991, the first Cotton On store opened in Geelong.

Why you’ll love this brand: One of the best Australian clothing brands for affordability, Cotton On offers accessible, laid-back and versatile fashion. It doesn’t get much better than that. No matter what you need, it’s pretty much guaranteed Cotton On will have it, and it won’t break the bank.

Founded: 1991
Founder: Nigel Austin

20. Country Road

Brief history of the label: Country Road began in 1974 as a niche women’s shirting business. In 1998, Woolworth Holdings Limited (South Africa) and Country Road was re-launched six years later with a fresh identity. The group also founded Trenery in 2009, and Witchery became part of the brand in 2012.

Why you’ll love this brand: It’s modern and versatile. The brand constantly changes the style of its collections, offering everything—from kids’ and baby clothes to accessories (that iconic duffle bag, we’re looking at you) and, of course, timeless menswear and womenswear.

Founded: 1974
Founder: Stephen Bennett

21. Double Rainbouu

Brief history of the label: Former Ksubi creatives Mickey Nolan and Toby Jones decided to launch their own brand, which became Double Rainbouu. The brand was inspired by the seaside culture of Mikey Nolan’s upbringing.

Why you’ll love this brand: The best Hawaiian shirts out there, hands down. The brand offers elevated versions of iconic surf-slacker staples—authentic, genuine and unpretentious clothes.

Founded: 2016
Founders: Mickey Nolan and Toby Jones

22. Driza-Bone

Brief history of the label: A long-standing figure in the world of Australian fashion, Driza-Bone started back in 1898, making oil-skin clothes for the men working on the railways, roads and highways, soldiers and explorers.

Why you’ll love this brand: One of the best Australian clothing brands for durability, we can always trust Driza-Bone for quality, tough clothes that are made to withstand the elements. Everyone should have one of their oil-skin coat in their wardrobe.

Founded: 1898
Founder: Emilius Le Roy

23. Ginger & Smart

Brief history of the label: Two sisters from Sydney wanted to combine their skill sets to create a fashion-lifestyle brand. The brand was born from combining Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines with Genevieve’s experience in design at some of Australia’s most successful fashion businesses.

Why you’ll love this brand: Simple, sleek and undeniably elegant, Ginger & Smart encompasses the best of feminine tailored workwear, essentials and evening wear. We love their print pieces—just the right measure of bold and subtle.

Founded: 2002
Founders: Alexandra and Genevieve Smart

24. Gorman

Brief history of the label: Gorman was the brainchild of Lisa Gorman, who began her career in fashion as a designer for the Melbourne bridal couturier Mariana Hardwick. In 1999, she launched Gorman, with a collection titled ‘Less Than 12 Degrees’, and by 2003, the label was stocked in 55 retailers in Australia and 15 in Japan.

Why you’ll love this brand: One of the best Australian clothing brands for anything bright and colourful. We think the world needs more vibrancy, which Gorman helps achieve. If your wardrobe feels dull or neutral, Gorman will have you sorted—their pieces are pretty much all colourful, fresh and unique.

Founded: 1999
Founder: Lisa Gorman

25. Hard Yakka

Brief history of the label: David K. Laidlaw began a small clothing company in his parents’ house in Brunswick, Victoria. The company coon narrowed its focus to workwear, and Hard Yakka was born.

Why you’ll love this brand: It says it in the name—their clothes are hard-wearing, durable, and made for working. They sell workwear and footwear for men and women, and their collections feature iconic designs with innovative details.

Founded: 1935
Founder: David K. Laidlaw

26. Haulier

Brief history of the label: Haulier is one of the youngest brands on our list, having opened in 2020, but that hasn’t stopped them from climbing the ranks and becoming one of the best Australian fashion brands. Founder Jeremy Hershan has designed for top designer brands worldwide, and his mission is to revive the glory days of travel and use his dual Australian and European heritage to create contemporary heirlooms with traditional manufacturing techniques.

Why you’ll love this brand: Haulier’s selection of Utility Tote bags are amongst the most premium, high-quality totes on the market. For example, the canvas tote is made from 24oz 100% cotton selvedge canvas, while the leather equivalent is made from French full-grain natural aniline leather. They’re not skimping on quality, and even the handles use Italian vegetable-tanned leather strapping and handles. Of course, there’s a curated selection of menswear to match your tote, and the brand is channelling plenty of Aime Leon Dore vibes with a distinct Aussie twist.

Founded: 2020
Founder: Jeremy Hershan

27. HoMie

Brief history of the label: Two mates during uni, co-founders Marcus Cook and Nick Pearce, started the brand out of curiosity – after seeing homelessness on their daily commute. They wanted to learn more about them and the issue, which was to become the catalyst for their streetwear clothing social enterprise.

Why you’ll love this brand: Not only is the streetwear-style clothing effortlessly cool, but HoMie uses 100 per cent of its profits to achieve its mission of supporting young people affected by homelessness or hardship.

Founded: 2015
Founders: Nick Pearce, Marcus Crook

28. I.AM.GIA

Brief history of the label: The brand was co-founded by sisters Alana Pallister and Stevie Cox, with the main inspiration behind the brand being based around the idea of a fictional character based on the Instagram “It Girl.”

Why you’ll love this brand: Edgy is almost an understatement. Clothes from I.AM.GIA is the ultimate staple for any ‘good girl’ wardrobe—they are bold, statement pieces that make you feel powerful and confident.

Founded: 2017
Founders: Alana Pallister and Stevie Cox

29. Industrie Clothing

Brief history of the label: Founded in 1999, Industrie Clothing was originally stocked exclusively at Myer before opening its first freestanding retail store in 2001. In 2003, the brand expanded into selected David Jones stores and now wholesales exclusively to David Jones. In 2008, Industrie Clothing launched its kidswear line.

Why you’ll love this brand: Industrie Clothing is classic and also a bit nostalgic, having been around for what feels like forever. We love their take on simple, contemporary design for the everyday man and the fact it is practical and affordable.

Founded: 1999
Founder: Nick Kelly

30. Jac + Jack

Brief history of the label: The brand began in 2004 by Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey in Sydney. They decided to make a brand based on elevating and perfecting sweaters and t-shirts.

Why you’ll love this brand: It offers quality, always, and simple designs that are great as a smart outfit or layered with other statement pieces. The brand also has many great Merino wool products, making it our top pick when we need a new sweater.

Founders: Jacqueline Hunt and Lisa Dempsey
Founded: 2004

31. KingGee

Brief history of the label: Starting off by making overalls for workers, KingGee soon became known for its range of workwear, footwear, and accessories. The name was derived from the reigning monarch, King George V.

Why you’ll love this brand: Our go-to for durable yet comfy clothes, KingGee is one of the best Australian clothing brands for workwear. They also stock the Workcool and Tradies ranges, making KingGee the perfect option for you wanting all the gear in one place.

Founded: 1926
Founder: Robert Adcock

32. Ksubi

Brief history of the label: A group of surfers get together on Sydney’s Northern Beaches to brainstorm what would make the perfect pair of jeans for each of them, both in terms of fit and style – the result was Ksubi.

Why you’ll love this brand: If you’ve never felt the joys of owning the perfect pair of jeans, you haven’t shopped at Ksubi. The brand is renowned for its signature denim and laid-back, unfussy style, which simply screams cool.

Founded: 1999
Founders: Gareth Moody, Dan Single, Paul Wilson, George Gorrow

33. Lorna Jane

Brief history of the label: Australia’s favourite activewear brand was founded in 1990 by Lorna Jane Clarkson and her husband Bill Clarkson. Lorna was originally a fitness instructor who saw a need for better activewear for women. A friend showed her how to sew, which is how the brand began.

Why you’ll love this brand: When you work out in Lorna Jane activewear, you don’t have to worry about uncomfortable tightness, bits digging in or sweat patches. One of the best Australian clothing brands for the sporty among us, their pieces are made to move in and come at an affordable price too. Plus, they last forever.

Founded: 1990
Founder: Lorna Jane Clarkson

34. Manning Cartell

Brief history of the label: The brand was founded by three sisters who wanted a challenge. They wanted to create contemporary clothing. The brand is now stocked all over Australia and internationally.

Why you’ll love this brand: Their pieces are designed for the modern woman. Each item from Manning Cartell looks high-end and artful, yet they also consider the reality of daily life – there are pockets, the fabric breathes, and the material is durable.

Founded: 2005
Founders: Cheryl, Vanessa and Gabrielle Manning

35. MAN-TLE

Brief history of the label: Larz Harry and Aida Kim were inspired to launch their MAN-TLE brand after a trip to a family-run fabric mill in Japan. They returned to Perth, where they now focus on creating hard-wearing, long-lasting overshirts without the noise of the big city.

Why you’ll love this brand: They are experts in durable, versatile, and original overshirts. The brand’s apparel is inspired by the Australian environment, and its pieces are designed to adapt with the wearer over time through the fabric’s interaction with the natural environment.

Founded: 2016
Founders: Larz and Aida Harry

36. Maticevski

Brief history of the label: Toni Toni Maticevski is a Melbourne-based Australian fashion designer. He studied fashion at RMIT University and graduated with first-class honours. After spending time working overseas, he returned to Melbourne in 1998 to launch his own label. In 2002, Matičevski won Best New Designer at the L’Oréal Melbourne Fashion Festival with his debut collection.

Why you’ll love this brand: Avant-grande fashion that makes you feel like a goddess. Say no more. Specialising in gowns and formal wear, each piece is bold and entirely unique and will guarantee to make you look like something straight out of Hollywood.

Founded: 1999
Founder: Toni Maticevski

37. Maurie & Eve

Brief history of the label: Founded on Sydney’s northern beaches by Kelly Davies-Green in 2001, MAURIE + EVE was born in honour of Kelly’s late grandparents, with the brand’s first garment stitched on Grandma Eve’s sewing machine.

Why you’ll love this brand: Combining fun patterns and natural, organic pieces, Maurie & Eve is one of the best Australian clothing brands for the coastal cool look. We love the comfort of each piece from this brand, and we can’t go past the unique mix of boho vibes with a minimalist edge.

Founded: 2001
Founder: Kelly Davies-Green

38. Michael Lo Sordo

Brief history of the label: Founded by Micheal Lo Sordo, who worked as a visual merchandiser for Italian fashion designer Giorgio Armani, the self-named brand became successful soon after its inception. Its coterie includes Margot Robbie, Rita Ora, and Kim Kardashian, among others.

Why you’ll love this brand: Michael Lo Sordo is the master of classic silhouettes with a daring edge. Need a statement look that will turn heads? Look no further than Michael Lo Sordo.

Founded: 2006
Founder: Michael Lo Sordo

39. Perks & Mini

Brief history of the label: Born in Melbourne under Misha Hollenbach and Shauna Toohey’s leadership, Perks & Mini drew on the founders’ shared backgrounds in fine art, fashion, and graphic design. The pair met on the streets, and the name originates from Hollenbach and Toohey’s graffiti tags “Perks” and “Mini.”

Why you’ll love this brand: We honestly can’t think of another brand quite like this one, which is why we love it. The clothes are non-gender specific, edgy and a bit rough. There are also always some pretty cool collaborations featured throughout their collections.

Founded: 2000
Founders: Misha Hollenbach and Shauna Toohey.

40. Permanent Vacation

Brief history of the label: The brand’s roots began in 2016 with some hat designs for close friends. The founder, Alex Cronin, scouted amongst his friends to acquire the necessary skillsets to bring to the brand, including Andre Dumouchel, Andrew “Quillie” Mcquillan, Brady Shaw, and Justin Haberman.

Why you’ll love this brand: It really does say it in the name—the brand’s earthy tones, bright pops of colour, and nods to 90s Hip-Hop evoke a sense of being on vacation, no matter where you are. Their collections also constantly explore new boundaries and styles, so we never get bored of this brand.

Founded: 2016
Founder: Alex Cronin

41. R.M. Williams

Brief history of the label: Reginald Murray Williams developed leatherworking skills during his time in the Flinders Ranges. He began selling saddles and soon set up shop in Adelaide. Soon, he started producing a wide range of leather goods but found particular success with his range of riding boots. And as they say, the rest is history.

Why you’ll love this brand: An iconic Australian brand dubbing a pair of RM’s is somewhat of a national emblem. The one-piece leather boots are perfect for roughing it out in the outback, and they can be paired with a suit for a night out in the city. What other shoe can do both so well, so effortlessly?

Founded: 1932
Founder: Reginald Murray Williams

42. Réalisation Par

Brief history of the label: Co-founder Teale Talbot had another label in Australia when Réalisation Par was founded. However, after many years of working together on and off, she and Alexandra Spencer moved in together and formed the concept of an online direct-to-consumer business.

Why you’ll love this brand: Réalisation Par started with just six dress designs that would be sold season after season. This shook up the industry in a very positive way. Plus, the fact that collections are approachable and highly curated makes each piece special and will last in your wardrobe for many years.

Founded: 2015
Founders: Alexandra Spencer and Teale Talbot

43. Rip Curl

Brief history of the label: In 1969, two surfing friends, Doug “Claw” Warbrick and Brian “Sing Ding” Singer, were surfing in Torquay and wanted to stay in the area to surf iconic Bells Beach, so they came up with the idea to make surfboards. In April of that year, the first boards were made – at the beginning, four boards were made a week for the best surfers in Torquay.

Why you’ll love this brand: What screams ‘Aussie’ more than Rip Curl? With an iconic story and even more iconic surfboards and surfwear, Rip Curl is reliable, durable and made to withstand in the sun and the salt. It is the ultimate surf brand.

Founded: 1969
Founder: Doug Warbrick, Brian Singer

44. SABA

Brief history of the label: One of Australia’s longest-standing brands, SABA, was founded by Joe Saba in 1965. It was born from humble beginnings and began as The Joseph SABA Shirt Shop on Flinders Lane in Melbourne. In 2002, Joe Saba sold the brand to owners of the fashion labels Sportsgirl and Sussan, and In 2005, SABA was acquired by the Apparel Group.

Why you’ll love this brand: Contemporary and refined, we love SABA for wardrobe staples. The brand’s chinos and buttoned shirts can always be counted on when you need a fresh addition to your wardrobe. The prices are pretty affordable, too, which is always a bonus.

Founded: 1965
Founder: Joseph Saba

45. sass & bide

Brief history of the label: Best friends Sarah-Jane Clarke and Heidi Middleton established sass & bide in 1999. They met in school and reunited in London, where they started selling customised jeans in a stall on London’s Portobello Road Market.

Why you’ll love this brand: It is a designer label that doesn’t feel pretentious or too delicate. Their pieces are timeless, and they like to have a bit of fun. This is the perfect brand for (impressive) work apparel and for nights out on the town.

Founded: 1985
Founder: Heidi Middleton, Sarah-Jane Clarke

46. Scanlan Theodore

Brief history of the label: Founded in 1987, Scanlan Theodore was the brainchild of designer Fiona Scanlan and creative director Gary Theodore. The original flagship boutique was on Chapel Street, South Yarra and was designed by a close friend of the brand, Australian interior designer Don McQualter of Studio McQualter. In 2002, Scanlan pursued other creative endeavours.

Why you’ll love this brand: Luxury Australian womenswear doesn’t get much better than this. We love the notes of European elegance and nods to New York trends in the brand’s collections, yet how each piece remains wearable for the Australian climate.

Founded: 1987
Founders: Fiona Scanlan and Gary Theodore

47. Shona Joy

Brief history of the label: The Shona Joy brand was founded by Shona Joy herself when she began selling her hand-painted designs at the iconic Bondi Beach and Paddington Markets in 2000.

Why you’ll love this brand: One of the best Australian clothing brands for laid-back Aussie looks with a refined edge, we especially love the brand’s swimwear range – including swimmers and outwear for beach days and afternoons by the pool.

Founded: 2000
Founder: Shona Joy

48. SIR.

Brief history of the label: SIR was founded by Nikki Campbell and Sophie Coote after seeing a gap in the market for minimal wardrobe staples that captured the spirit of the Australian lifestyle.

Why you’ll love this brand: The brand is all about wardrobe essentials and the classic, minimalist silhouette. They are the queens of mastering block colours, and we love the soft feminine touches within their iconic collections.

Founded: 2014
Founder: Nikki Campbell, Sophie Coote

49. Song for the Mute

Brief history of the label: The brand was founded by Melvin Tanaya and Lyna Ty, Song’s brand director and creative director. They met at primary school, and the brand began when Melvin asked Lyna to help him with a pattern. Not too long after, the pair created an eight-piece collection.

Why you’ll love this brand: Song for the Mute’s clothing is unisex, designed to be worn by all and to help people express their individuality. The experimental vibes and bespoke fabrications are unlike anything else in the Australian fashion world right now.

Founded: 2010
Founder: Melvin Tanaya and Lyna Ty

50. St. Agni

Brief history of the label: Byron Bay-based womenswear label St. Agni. Founded by husband and wife duo Lara and Matt Fells, the brand originally made a name for themselves with their cult leather woven sandals. At the time, they both worked in retail and wanted to do something of their own.

Why you’ll love this brand: Inspired by the moods and colours of Byron Bay, putting on something from St. Agni just makes you feel more relaxed. Their sandals remain our favourite offering from the brand, but their flowing dress and knit jumpers are a close second.

Founded: 2014
Founders: Lara and Matt Fells

51. SUKU Home

Brief history of the label: Founder Christine Lafian was inspired by the colours and patterns of her childhood in Indonesia and wanted to bring the ethereal artwork of tribal cultures into the modern home. The brand initially started selling colourful bamboo bedding.

Why you’ll love this brand: One of the best Australian bedding and clothing brands, SUKU Home is basically the uniform of many Melbournites. The brand’s bold patterns and bright colours are instantly recognisable, and its bedding remains the ultimate statement piece for the bedroom.

Founded: 2013
Founder: Christine Lafian

52. Supré

Brief history of the label: Supré was founded by Hans and Helen van der Meuleen in Sydney in 1984. However, Supré entered voluntary administration in 1997 but was acquired by the Cotton On Group in 2013.

Why you’ll love this brand: Affordable staples and on-trend. Almost everyone has something from Supré, and for good reason. Supré’s fun little singlets and skirts and other expansive range of accessories are where the brand shines.

Founded: 1984
Founder: Hans and Helen van der Meulen

53. Tigerlily

Brief history of the label: Tigerlily was founded in 2000 by Jodhi Meares, the former wife of James Packer. It was later sold to Billabong International before Crescent bought the brand from Billabong for about $60 million in 2017.

Why you’ll love this brand: We can’t surpass Tigerlily’s classic patterned dresses and bikinis offerings. Nowadays, they also offer knitwear, boots and accessories, making it your one-stop shop for boho-chic.

Founded: 2000
Founder: Jodhi Meares

54. Tony Bianco

Brief history of the label: In 19702, Tony Bianco went out on his own and started the company at the age of 25. Inspired by his Italian heritage, the brand focused on footwear

Why you’ll love this brand: The only shop that shoe addicts need, Tony Bianco has it all. The brand combines exquisite designs with quality design, which means you cant finally get shoes that look good and feel good too.

Founded: 1972
Founder: Tony Bianco

55. Venroy

Brief history of the label: Beginning in Bondi Beach in 2010 with European-length Swim Shorts, Venroy soon expanded its offerings and evolved into a complete lifestyle brand for men and women.

Why you’ll love this brand: One of the best Australian clothing brands for resort wear, Venroy is the very definition of timeless fashion. Their collections are simple and classic and are bound to make anyone look like the classiest version of themselves.

Founded: 2010
Founder: Sean Venturi

56. Zanerobe

Brief history of the label: Founded in 2002 by two mates, Leith Testoni and Jonathon Yeo, Zanerobe started off as a blog and soon expanded into an online store. Today, the brand sells its clothes internationally.

Why you’ll love this brand: We can’t surpass the brand’s signature pieces—the Sureshot Jogger and the Flintlock Tee. Their streetwear is exactly what comes to mind when you think of the genre, which is why we love Zanerobe when we want to add some edgy pieces to our wardrobe.

Founded: 2002
Founder: Leith Testoni, Jonathon Yeo

Alternatives to These Australian Fashion Brands

Every fashion brand we’ve listed above is owned and operated in Australia. However, several Australian fashion brands have found such widespread success that overseas companies have bought a portion of the company or in some cases, the entire business. We’ve listed some of our favourite brands below in alphabetical order for your convenience.

• Billabong: A label that needs no introduction, Billabong once brought Australian surf and skate culture to the world at large, changing the landscape in the process. The company has undergone some ups and downs over time, but it still manages to churn out products and collections that are both optimal and inspiring. Plus, 1.8 million Instagram followers is certainly nothing to scoff at. Whether you live for the skate park or the pipeline, you can do no wrong with this popular Australian brand.
• Quiksilver: Like Billabong, Quiksilver didn’t just spread surf and skate culture worldwide. It practically defined it. Born in Torquay, Victoria, and available throughout the country, the affordable Australian clothing brand delivers performance, quality, and style in equal measure. Just as impressive is the off-shoot brand Roxy, which targets the female demographic. Boardriders Inc., based in Huntington Beach, California, owns and operates it.
• Witchery: When Country Road revived the label in 2012, it paved the way for one of the nation’s biggest specialty retailers. It sits under the South African-based multinational Woolworths. Still, the brand continues to produce season after season of elevated fashion statements for the modern woman, leaving no trend or wardrobe essential behind.
• Zimmermann: While maintaining its Australian roots by design, a majority stake in the brand was sold to American private equity firm Advent International in August 2023. The deal was estimated to be worth around $1.5 billion.

Why You Should Trust Our List

We have a hardworking team of fashion experts and editors who have combined more than 20 years of experience working in the publishing industry with a strong focus on fashion. Because of this, we each know a thing or two about the best brands in Australia and what makes them great. Combining all our wardrobes, we can thoroughly review each brand mentioned in the list because we’ve worn the clothes and experienced the quality. Moreover, we love fashion, researching Australian brands, doing awesome things, and sharing them with our readers.

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