Land Rover Loves Zenith’s Defy El Primero 21

Zenith and Land Rover have been partnering up on projects for the last three years, and their latest model take a new look at an old classic. The new Defy El Primero 21 Land Rover from Zenith was unveiled at the LVMH Watch Week in Dubai to coincide with the release of the next-generation Land Rover Defender (which debuted in September at the Frankfurter Motor Show). “It’s such a special car that when we started to discuss with Gerry McGovern in the UK a year ago he said, ‘You know, with this one let’s do something crazy.’ In the past, they wanted to go for a more classic watch, but with this one, we chose the Defy 21 and we brought some very special material to get a watch with strong character, because the car is a crazy car, so we want a crazy watch,” explains Julien Tornare, the CEO of Zenith.

land rover zenith watch

That special material used for the 44mm watch is microblasted titanium, and what makes it so special is its ability to absorb light from all angles, which pulls the eye to the case’s faceted surfaces. Inside the case, Zenith added the El Primero movement—a high-frequency chronograph with a 30-minute counter at 3 o’clock and a 60-minute counter at 6 o’clock. The watch has a minimum power reserve of 50 hours with a linear power reserve window. It is also water resistant up to 10 ATM. To further connect the watch and the Defender, Zenith offers the watch with a grey rubber “Adventure” strap and a canvas with orange stitching “Country” strap. Both straps come with a microblasted titanium folding buckle.


The new watch is limited to just 250 pieces. “We wanted a timepiece that captured the essence of the new Land Rover Defender: modern, durable, and highly desirable,” says Gerry McGovern, Land Rover’s chief creative officer. “With subtle details to capture the character of the new Defender, this is for me the best timepiece we have created with Zenith.” The Zenith Defy El Primero 21 Land Rover watch retails for $13,400.

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