Long-running watchmaker Swatch encourages you to get off your device and go outside with their latest range. It goes by the name of Colors of Nature and embraces the outdoor experience in more ways than one. Available in a variety of landscape-inspired colours, the case, bezel, and crown are made from a lightweight material called BIOCERAMIC, which blends two-thirds ceramic and one-third bioplastic. The resulting collection delivers prime scratch-resistance and a ‘soft touch’ finish, making it perfect for outdoor exploration and adventure.
Each model in Swatch’s new line drives home its underlying theme by way of its earthy colour, boldly minimalist display, and clever second hand that resembles a compass. Then there’s the game-changing BIOCERAMIC construction, which sources its bioplastic components from used castor oil. This bio-sourced material is unique to the brand and it’s popping up across a number of their collections, the affordable ones in particular.
Swatch’s latest range comes in five earthy colours, each one drawing upon a different geographical landscape. Here’s a closer look:
- BIOCERAMIC Forest – Dense rainforests and their lush vegetation inspired this distinctive green watch.
- BIOCERAMIC Basalt – A closer look at this dark watch reveals subtle basalt formations and cave-like details.
- BIOCERAMIC Canyon – The hot red colour of this durable piece invokes canyons that are millions of years in the making.
- BIOCERAMIC Arctic – Ancient, icy terrains lay the thematic foundations for this frosty timepiece.
- BIOCERAMIC Desert – This sandy-hued watch draws inspiration from vast desert landscapes.
Built to last and water-resistant to an impressive 30 bar, Swatch’s Colors of Nature line retails for a modest price of US$130. Each piece measures 47mm and thereby renders quite the visual impression. Under the lightweight and scratch-resistant BIOCERAMIC skin is trusty quartz movement. Every strap is likewise crafted from bio-sourced material and presented in a matching colour.
Outdoor exploration lies at the very heart of Swatch’s latest release and yet these aren’t your typical field watches. Eschewing superfluous detail in favour of a nature-themed colour way and minimalist aesthetic, each model takes a “less is more” approach (discounting the massive size, that is). Between that, the compass-like second hand, and the bio-sourced construction, a message becomes clear: these watches aren’t just a call to action and adventure, they’re spawned by the spirit of the outdoors itself.
Swatch‘s Colors of Nature collection is now available online and in Swatch stores. Choose between five earthy colours, strap up, and go.
To help kick start your collection, Swatch is giving away three Colors of Nature pieces via their latest social media initiative. To win, all you have to do is upload a photo to Instagram wearing a Swatch watch in nature and use the #SwatchColoursofNatureANZ hashtag. Use your creativity to complement the timepiece with terrain, and you may have another edition heading in the mail! Check out the terms and conditions on the Swatch website for more details.