TAG Heuer and Chris Hemsworth Launch Autavia Collection in Sydney

TAG Heuer and global Brand Ambassador/Avenger Chris Hemsworth were in Sydney this week for the official launch of the new Autavia Collection of watches.

Marking a new chapter for the original TAG Heuer heritage model first produced in the 1960s, the new Autavia collection is said to boast the versatility, ruggedness and reliability that characterised the original timepieces. The Autavia name was shelved back in 1985 but is now making a return by appealing to a new generation.

The Autavia collection was showcased in Sydney alongside the heritage Autavia pieces from the TAG Heuer Switzerland museum during an intimate event that guests reached via seaplane.

chris hemsworth discussing watches

Before it became a luxury timepiece, from 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircraft. The name itself comes from the combination of automobile and aviation.

You can see the Autavia watches for yourself between now and July 8 at the TAG Heuer Sydney Boutique, Corner Pitt &, Market St, Westfield shopping centre. Sadly, Chris will not be attending.

The new Autavia debuted back at Baselworld 2019, providing a first look at Tag Heuer’s new carbon-composite hairspring technology. The benefits of carbon composite over silicone and metal include lightness, anti-magnetism and exceptional shock resistance.

tag heuer autavia watch

During the launch event, Hemsworth shared anecdotes about his relationship with TAG Heuer, his latest adventures and favourite TAG Heuer timepiece from the collection. TAG Heuer began working with Hemsworth following his starring role as 1970’s McLaren driver James Hunt in the 2013 film Rush. The film depicted TAG Heuer’s DNA in motor-racing as one of the first brands to partner with the Formula 1.

The TAG Heuer Autavia Collection is available now.


Automatic Calibre 5 with new in-house Isograph hairspring, chronometer-certified, diameter 26 mm, 25 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 38-hour power reserve


Date, hour, minute and seconds


Diameter 42 mm, case and lugs in stainless steel, blue ceramic bidirectional rotating bezel, sapphire crystal with anti-reflective treatment, water-resistant to 100 m (10 bar)


Blue smoked dial, rhodium-plated indexes and hands with SuperLuminova®


Brown calfskin leather strap, pin buckle in stainless steel


Collection from: $4,550 AUD

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