It’s Official: Peroni Threw the Most Ridiculous F1 Party Ever
The Australian Grand Prix was back for the first time since 2019 and the spirit of celebration is palpable. Nowhere was that more evident than at the massive black tie cocktail party hosted by Peroni Libera 0.0%, which took place Friday night at Di Stasio Citta. One amongst a number of on and off-track activations hosted by the brand, it launched their official partnership with the Aston Martin F1 Team. Various celebrities were in attendance and they were treated to an intimate performance by the Aussie indie-pop band Cub Sport. Those avoiding hangovers enjoyed ice cold and alcohol-free Peroni Libera 0.0%, which culls from the best of Italian craft and tradition.
‘Live Every Moment’ is the mantra over at Peroni and surely the Aston Martin F1 Team can relate. Further unifying the two brands is a consistent passion for style and quality. Their new partnership springs to life at this year’s race in Albert Park, where Aston Martin F1 icons such as Sebastian Vettel and Lance Stroll take to the track once again for the thrilling four-day event. The action gets intense out there and that gave each team member all the more reason to kick back and relax at the preceding launch party.
Always celebrating in glamorous fashion, Peroni Libera 0.0% welcomed a number of special celebrity guests to the swanky black tie affair. That included Aussie supermodel Shanina Shaik along with Aston Martin F1 Team Ambassador and James Bond stunt driver, Jessica Hawkins. Actors David Wenham and Dan MacPherson were likewise in attendance, as was former footballer turned musician Tom Derickx. They snacked and hobnobbed with the other guests whilst sipping ice cold Peroni Libera 0.0% and listening to indie legends Cub Sport.
If you couldn’t make the party, fret not, because Peroni is also giving people from all walks of life the chance to celebrate. As an elevated off-track experience, they’ve transformed the outdoor space of Melbourne’s Commons Collective into an immersive Italian-inspired bar. Guests can enjoy refreshing Peroni Libera 0.0% and a tasty Aperitivo menu whilst listening to live DJ sets and watching the race on nearby screens. There’s also Aston Martin F1 replica race car on hand, which came all the way from team’s home town of Silverstone, England.
Even if you’re nowhere in the vicinity of Melbourne, there’s never a wrong time to pick up a pack of alcohol-free Peroni Libera 0.0%. Produced and bottled in Italy, its recipe incorporates signature Nostrano dell’Isola Maize to deliver a unique and superior taste. This is Italian craftsmanship and passion in a bottle and it goes down crisp and smooth, leaving no hangover in its wake. Crack one open and sip on the citrusy lager as you watch the 2022 Australian Grand Prix at home. It’s back, baby!