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Hyundai Grandeur is a Stunning Luxury Flagship that May Overshadow Genesis

If there is one car company that has moved the goalposts in terms of design then it must be Hyundai. Every car that the South Korean giant releases is distinctly different and stands out from the crowd, courtesy of a revamped and entirely aggressive design language that is bound to catch the buyers’ attention. Hyundai’s latest vehicle is yet another triumph in terms of understanding what automotive luxury is all about. The Hyundai Grandeur is a flagship luxury sedan that used to have little relevance outside South Korea but with this new design, everyone will sit up and take notice. Hyundai won’t sell it here in Australia but we’d want them to.

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2023 Hyundai Grandeur | Image: Hyundai

It’s a long slender luxury saloon with a whiff of Citroen DS about its simple yet elegant lines. From the outside, it’s easy to see the references Hyundai is pulling, with the seventh-generation model slapping some of the marquee’s recent design cues on top of a vast luxury sedan canvas. The face is aggressive and borrows a bit from the Staria minivan with its long LED strip and complex lighting structure below. Elsewhere, it is a smooth shape with an elegant rear-quarter window draped over it. The slim tail lamps along with the cleaned-up surfacing are reminiscent of an old-school luxury saloon with no sporting pretensions.

Hyundai has also hit it out of the park with the interiors which again have a very uncluttered layout along with a sprinkling of pure luxury. It’s sustainable luxury though as the cabin of the Grandeur uses eco-process Napa leather along with anti-bacterial leather applied to various touchpoints.

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2023 Hyundai Grandeur | Image: Hyundai

The interior also has a lounge-like vibe along with a layer of simplicity carefully embedded in it. The single-spoke steering wheel is inspired by the first-generation Grandeur while all controls are tucked away within a vast touchscreen. The gear knob has been moved to the steering wheel while the doors have ambient lighting along with an interesting pattern. The seats are big and are focussed on comfort while space seems to be available in vast quantities. No powertrain details have been released but expect a large silky smooth V6 to be the mainstay of the range along with a pair of turbocharged petrol engines.

Just like US or Europe, the Australian market won’t get this car and that’s a shame since this stately luxury saloon has what it takes to give the Germans some tough competition along with even outshining its Genesis sibling.

Check it out

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2023 Hyundai Grandeur | Image: Hyundai

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2023 Hyundai Grandeur | Image: Hyundai

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2023 Hyundai Grandeur | Image: Hyundai

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2023 Hyundai Grandeur | Image: Hyundai