Samsung holds a slightly odd position in the audio landscape. Despite clearly having the expertise to do so, the South Korean brand chooses not to compete with the likes Sony, Sennheiser, Bose, JBL and their ilk in the upmarket audio space (at least not under its own name). Samsung is, after all, the parent company of Harman – a name that commands enormous respect in audio circles – but Samsung doesn’t seem interested in entering that high-end noise-cancelling headphone arena where so many other brands fight one another with such ferocity.
Instead, it seems Samsung has been quite happy for a while now focusing on the modest but effective earbuds that regularly accompany its smartphone releases, slowly but surely refining the devices so they can enhance the whole ecosystem the brand has created through the linking of its various categories.
The latest step in this evolution is Samsung’s 7.1-channel, top-of-the-line Galaxy Buds2 Pro, a pint-sized noise-cancelling earbud that manages to be both 15 per cent smaller than its predecessor, while also introducing 24-bit audio to Samsung-branded earbuds for the very first time. According to Samsung, this progression in audio fidelity means you shouldn’t be surprised if you find yourself listening to music you’ve heard a thousand times and suddenly hear subtle nuances you’ve never noticed before.
Samsung also claims this clarity extends to phone calls. As clear conversations are more essential than ever before – thanks to Australians’ increased rates of working from home – when your boss rings you’ll be grateful for the 40 per cent of additional noise cancelling that the Buds2 Pro deliver over the Buds Pro.
This technology can also enhance your TV-viewing experience, as for the first time, Samsung’s latest buds will offer advanced TV connectivity with Samsung’s latest range of panels. Just try not to lose one under the couch or between its cushions. But if you do happen to let one slip away and you’re not sure if it was home, at work, or anywhere in between, simply bring up SmartThings Find and Samsung says you can locate your missing bud in a snap, irrespective of whether it’s inside or outside of its charging case.
The Samsung Galaxy Buds2 Pro will be available in Bora Purple, White and Graphite with an RRP of AUD$349. Like the Galaxy Z Fold4 and Flip4, pre-orders will begin from August 11 with general availability starting from September 2.
DISCLAIMER: The author of this article, Rob Edwards, was invited to attend Unpacked 2022 as a guest of Samsung.