10 Slowest-Selling Cars in Australia for 2025 Revealed

Unlike the top-selling car brands in Australia, you can nearly count the sales of Australia’s slowest-selling cars on one hand. While no manufacturer wants to see their name on a list like this, the good news is that most of these cars have either been canned or are on the brink of being canned by their respective brands. Having spent time behind the wheel of most of these cars, it’s easy to understand why no one bought them. That said, there are a few rare outliers on the list, with a vehicle that was either too far ahead of its time or so poorly marketed that people didn’t know it existed, e.g. Jaguar I-Pace, Citroën C5 X, Mercedes-Benz EQS.

NOTE: Most of these cars are no longer available for order from the factory, which is why volumes are low. Some are available at considerable discounts from new, including the Mercedes-Benz EQS, which has had a near AUD$100,000 discount on drive-away prices.

Slowest Selling Cars in Australia at a Glance

Highlights from our list include the following options:

• Slowest-selling car in Australia overall: Ford Puma
• Slowest-selling car that you can actually buy new: Lotus Emeya
• Best value-for-money on our list: Mercedes-Benz EQS

Now you’ve read our favourites, let’s check out the complete list.

1. Ford Puma – 1

Price: from AUD$N/A (not on sale)
2024 sales volume: 829

Despite being canned in February 2024, some poor soul purchased a Ford Puma from new in 2025. We have no idea how, where, who, what or why someone managed this, but the odds are that some dealer had one sitting on a showroom floor in a remote location and registered the sale in VFACTS. Like the Endura, EcoSport, Escape, Focus, Fiesta, Kuga and Mondeo that came before it, Ford has struggled to move anything that isn’t a Ranger, Everest, or Mustang. Thus, the Puma was a victim of this cycle. That, and it was an impressively boring vehicle in every way imaginable. Grandma liked that it was easy to get in and out of, though.

• Maximum power: 92 kW (125 HP)
• Maximum torque: 170 Nm
• Acceleration (0–100km/h): 9.8 seconds
• Top speed: 190 km/h

2. Mazda CX-9 – 1

Price: from AUD$N/A (not on sale)
2024 sales volume: 380

The Mazda CX-9 large SUV was pulled from sale shortly after production ended in February 2024. Since then, the brand has attempted to become a “premium brand” and challenge the likes of BMW, but has struggled. Sales have decreased 3.2% this year, compounded by a less-than-positive 2024. During its heyday, the Mazda CX-9 managed around 500 sales a month. By comparison, the replacement CX-90 (which starts at a whopping AUD$68,800 before on-roads) managed just 61 sales in August 2025. The silver lining is that the similarly-sized CX-80 is hovering around the 300 sales per month average after a price reduction. Still, when new, the CX-9 was priced around AUD$50,000, which would at least make it competitive against the Chinese rivals today.

• Maximum power: 170 kW (228 HP)
• Maximum torque: 420 Nm
• Acceleration (0–100km/h): ~8.4 seconds
• Top speed: 210 km/h

3. Mercedes-Benz E-Class Coupe/Convertible – 1

Price: from AUD$N/A (not on sale)
2024 sales volume: 17

When Mercedes-Benz canned the E-Class and C-Class Coupes, turning them into the “CLE-Class,” it was a rare example of model line-up juggling that actually makes sense. The standard E-Class sedan is still a solid seller in Australia, with 374 cars sold this year, and so is the new CLE-Class, with 639 sales this year. So the only explanation for the single Mercedes-Benz E-Class Coupe/Convertible sale was that a dealership forgot that it had one in its inventory, and moved it on from new after sitting in the lot for 12 months. There is not much to read into here, and this sale is likely just another VFACTS anomaly like that one Lexus LFA sale from 2024.

• Maximum power: 190 kW (255 HP) (E300 variant)
• Maximum torque: 370 Nm
• Acceleration (0–100km/h): 6.4 seconds
• Top speed: 250 km/h

4. Renault Megane – 1

Price: from AUD$N/A (not on sale)
2024 sales volume: 24

We don’t know how someone got their hands on a brand-new Renault Megane in 2025, but they did, in fact, register a sale. Renault killed every Megane that wasn’t an “RS” Renault Sport model in 2022, and then Renault killed the Renault Sport brand a few months later. They bowed out of the hatchback segment with a fantastic Renault Megane R.S. Ultime (from AUD$67,500), and the single car sold this year was likely one of the 40 limited edition Ultime’s held onto by a dealership with the hopes of flipping for a healthy mark-up.

• Maximum power: 221 kW (296 HP) (Renault Megane R.S. Ultime)
• Maximum torque: 420 Nm
• Acceleration (0–100km/h): 5.7 seconds
• Top speed: 255 km/h

5. Citroën C5 X – 2

Price: from AUD$N/A (not on sale)
2024 sales volume: 36

Citroën left the Australian market in November 2024, but someone managed to track down a C5 X from new and purchase it almost a year later. When we took one in for review two years ago, it surprised us with its comfortable suspension, fuel economy, interior fit and finish, and it was only let down by a clunky automatic transmission in low-speed situations. Still, we can’t explain why someone would purchase one from new in 2025, if not for a hefty $40,000 cheque in the boot. With a starting price from $57,670 AUD plus on-road costs when new, it was surprisingly affordable, built in China, but no one bought one.

• Maximum power: 133 kW (178 HP)
• Maximum torque: 250 Nm
• Acceleration (0–100km/h): 8.8 seconds
• Top speed: 230 km/h

6. Mercedes-Benz EQS – 2

Price: from AUD$N/A (not on sale)
2024 sales volume: 6

The Mercedes-Benz EQS sedan and the smaller EQE sedan left the Australian market as quickly as they arrived. In fact, the whole high-end Mercedes-Benz EQ EV line-up is currently available at heavily discounted drive-away prices, with some cars trading with a $100,000 discount off the list price from new. The two EQS sedans sold through 2025 are part of this bunch, and you can currently purchase an EQS 450 4MATIC Sedan (originally priced from AUD$222,400 before on-road costs) for $134,502.35 drive-away. This is because Mercedes-Benz has reportedly ended the sale of EQ models in global markets, focusing on electric versions of its standard E and S-Class lineups.

• Maximum power: 265 kW (355 HP) (Mercedes-Benz EQS 450 4MATIC)
• Maximum torque: 800 Nm
• Acceleration (0–100km/h): 6.2 seconds
• Top speed: 210 km/h

7. Peugeot 508, 2

Price: from AUD$N/A (not on sale)
2024 sales volume: 53

The Peugeot 508 sedan and wagon were dropped from Australian showrooms in August 2024, but more than a year later, two have managed to find homes. Quite frankly, the news doesn’t surprise us, as we’re not even sure we’ve ever seen one of these on the road. Priced initially from AUD$88,000 plus on-roads when new, the 508 GT Plug-In Hybrid Fastback copped a considerable price reduction to $59,990 drive-away nationwide before its axing, and we can only imagine that the two sales so far in 2025 were logged at an even sharper price. It is not a bad price to pay for a car that consistently scores well in the eyes of critics, but it is a risk that could turn it into a rather expensive paperweight if Peugeot eventually exits the market like Citroën.

• Maximum power: 165 kW (222 HP) combined (Peugeot 508 GT Plug-In Hybrid)
• Maximum torque: 360 Nm
• Acceleration (0–100km/h): 8.2 seconds
• Top speed: 240 km/h

8. Toyota Mirai – 2

Price: from AUD$N/A (not on sale)
2024 sales volume:

Surprise, surprise, a hydrogen car is among Australia’s slowest-selling vehicles. The Toyota Mirai could be Australia’s heaviest paperweight. Used sparingly by fleets of security guards, which have since transitioned to EVs, this form of zero-emissions motoring is probably best kept to blimps. It’s proof that a great idea doesn’t always become a great investment. Toyota has a class action lawsuit against it in an L.A. court for the Mirai because owners have found themselves paying for a car they can’t use. How the two new owners of the Mirai in Australia plan on using it is another question for which we don’t have an answer. We suspect they might be associated with Toyota, considering the only place to top up the FCEV is the Toyota Hydrogen Centre in Altona North, Melbourne.

• Maximum power: 134 kW (180 HP)
• Maximum torque: 300 Nm
• Acceleration (0–100km/h): 9.2 seconds
• Top speed: 175 km/h

9. Audi A8, 3

Price: from AUD$N/A (not on sale)
2024 sales volume: 10

The standard diesel-powered A8 was cut from the new car market in Australia two years ago, but the twin-turbo V8-powered S8 lived on until the end of 2024, when it was quietly phased out. It pains us to see a missile-quick, luxurious, understated car like the A8 (and S8) see its time Downunder, but it remains one of the best sedans we’ve driven in the last five years. It’s likely a hire car company has added one last big Audi to their fleet before the BMW 7 Series becomes the only viable option. The era of fast V8 super saloons is behind us, but you can still walk into an Audi dealership and buy an MY24 model at the time of publishing.

• Maximum power: 420 kW (563 HP) (S8 4.0 TFSI V8 spec)
• Maximum torque: 800 Nm
• Acceleration (0–100km/h): 3.8 seconds
• Top speed: 250 km/h

10. Lotus Emeya – 3

Price: from AUD$177,990 plus on-road costs (here’s what on-road costs are)
2024 sales volume: 5

Finally, a car that you can walk into a dealership and buy. While most cars on our list are the last remains of an otherwise cancelled marque, the Lotus Emeya is an EV you can buy new from a dealer today. We had the chance to spend a week behind the wheel of the all-electric super sedan a year ago, and the Chinese-made Porsche Taycan alternative impressed us with its technology, comfort, and performance. However, when you consider that Mercedes-AMG can’t even offload a similarly great EQE53 at a near AUD$100,000 discount, it’s easy to see why the Lotus hasn’t been a sales magnet. Will the new, more affordable Lotus Emeya 600 (from AUD$177,990 plus on-road costs) be the saviour? It’s unlikely.

• Maximum power: 450 kW (603 HP) (Emeya 600)
• Maximum torque: 985 Nm
• Acceleration (0–100km/h): 4.2 seconds
• Top speed: 250 km/h

Alternatives to These Slow-Selling Cars

Sometimes, cracking the top 10 on a Man of Many list is a privilege, and sometimes it’s not where you want to be. While we’ve rounded up a list of the slowest-selling cars, a few more are worth mentioning, including a much-unloved Jaguar.

If you fancy checking out a few more slow-selling cars, these are worth looking at.

Jaguar I-Pace – 3

Price: from AUD$
2024 sales volume:

Production for the all-electric Jaguar I-Pace ended in December 2024, but three people have managed to find a car at their local dealership and purchase one of the last available MY24.5 models. Unfortunately for the I-Pace, it was too far ahead of its time and too expensive for people to consider jumping from petrol to electric. With 446km of WLTP-listed range, it’s not bad, so picking one up second-hand could be an option, but they’ve managed to hold their value surprisingly well. Still, with the way Jaguar has pivoted away from its current line-up, buying one is probably not worth the risk.

• Powertrain:
• Maximum power: kW ( HP)
• Maximum torque: Nm
• Acceleration (0-100km/h): seconds
• Top speed: km/h