Louis Vuitton and the NBA have announced a multiyear partnership, although it’s not for designer jerseys – at least, not yet. The French fashion house is becoming the first official Trophy Travel Case provider of the NBA.
The first trophy case was hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris. It’s coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case will house and display the Larry O’Brien Trophy that is presented in June to the NBA team that wins The Finals.
“The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA,” said Mark Tatum, NBA Deputy Commissioner and Chief Operating Officer. “This partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”
This partnership with the NBA marks Louis Vuitton’s first and only partnership with a North American sports league. The announcement was made ahead of the NBA Paris Game 2020 which sees the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France. The game takes place Friday, Jan 24.
The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion. As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” added Michael Burke, the CEO and Chairman of Louis Vuitton.
“Louis Vuitton has long been associated with the world’s most coveted trophies and with this iconic partnership, the legacy continues – victory does indeed travel in Louis Vuitton!”